acquisition cost

简明释义

展业费

英英释义

例句

1.Our marketing team is focused on reducing the acquisition cost through targeted campaigns.

我们的营销团队专注于通过精准营销活动降低获取成本。

2.Investing in technology can help lower the acquisition cost of new customers.

投资于技术可以帮助降低新客户的获取成本。

3.By analyzing our acquisition cost, we can identify areas for improvement.

通过分析我们的获取成本，我们可以识别改进的领域。

4.The company needs to reduce its acquisition cost to improve profit margins.

公司需要降低其获取成本以提高利润率。

5.Understanding the acquisition cost is crucial for setting the right pricing strategy.

理解获取成本对于制定正确的定价策略至关重要。

作文

In the world of business and finance, understanding the concept of acquisition cost is crucial for making informed decisions. The term acquisition cost refers to the total expenses incurred by a company to acquire a new asset, customer, or investment. This can include various components such as purchase price, legal fees, taxes, and any other costs associated with the acquisition process. By analyzing these costs, businesses can evaluate whether an investment is worthwhile and how it will impact their overall financial health.For example, when a company decides to purchase another firm, the acquisition cost includes not only the price paid for the shares but also the costs related to due diligence, financing, and integration of the new entity. These additional expenses can significantly affect the total investment and should be carefully considered.Moreover, understanding acquisition cost is not limited to mergers and acquisitions; it also applies to marketing and customer relationship management. In this context, acquisition cost refers to the expenses involved in attracting and retaining customers. This includes advertising costs, promotional offers, and any incentives provided to encourage potential customers to make a purchase. By calculating the acquisition cost per customer, businesses can determine the effectiveness of their marketing strategies and adjust their budgets accordingly.To illustrate the importance of acquisition cost, consider a startup that spends a significant amount on digital marketing to attract new clients. If the acquisition cost per client is too high compared to the revenue generated from each client, the startup may need to reevaluate its marketing approach. This could involve optimizing ad campaigns, targeting a more specific audience, or offering better incentives to convert leads into customers.Furthermore, companies must also recognize the long-term implications of acquisition cost. While it may be tempting to focus solely on short-term gains, businesses that invest wisely in acquiring assets or customers often see greater returns in the future. For instance, loyal customers acquired at a reasonable acquisition cost can lead to repeat business, referrals, and a solid brand reputation, ultimately enhancing profitability.In conclusion, the concept of acquisition cost is multifaceted and plays a vital role in various aspects of business strategy. Whether evaluating potential acquisitions or assessing marketing effectiveness, understanding the full scope of acquisition cost allows companies to make better financial decisions. By keeping a close eye on these costs, businesses can ensure sustainable growth and success in an increasingly competitive marketplace.

在商业和金融的世界中，理解“acquisition cost”这个概念对于做出明智的决策至关重要。术语“acquisition cost”指的是公司为获得新资产、客户或投资而产生的总费用。这可能包括各种组成部分，例如购买价格、法律费用、税款以及与收购过程相关的任何其他成本。通过分析这些成本，企业可以评估一项投资是否值得，以及它将如何影响公司的整体财务健康。例如，当一家公司决定收购另一家公司时，“acquisition cost”不仅包括支付给股票的价格，还包括与尽职调查、融资和新实体整合相关的费用。这些额外的支出可能会显著影响总投资，因此应仔细考虑。此外，理解“acquisition cost”并不限于并购，它同样适用于市场营销和客户关系管理。在这种情况下，“acquisition cost”指的是吸引和留住客户所涉及的费用。这包括广告费用、促销优惠以及为鼓励潜在客户进行购买而提供的任何激励措施。通过计算每位客户的“acquisition cost”，企业可以确定其市场营销策略的有效性，并相应地调整预算。为了说明“acquisition cost”的重要性，可以考虑一家初创企业在数字营销上花费大量资金以吸引新客户。如果每位客户的“acquisition cost”与每位客户产生的收入相比过高，该初创企业可能需要重新评估其市场营销方法。这可能涉及优化广告活动、针对更特定的受众或提供更好的激励措施以将潜在客户转化为实际客户。此外，公司还必须认识到“acquisition cost”的长期影响。虽然专注于短期收益可能很诱人，但那些在获取资产或客户方面明智投资的企业往往会在未来看到更大的回报。例如，以合理的“acquisition cost”获得的忠实客户可以带来重复业务、推荐和良好的品牌声誉，最终增强盈利能力。总之，“acquisition cost”这一概念是多方面的，在商业战略的各个方面都扮演着至关重要的角色。无论是评估潜在收购还是评估市场营销的有效性，理解“acquisition cost”的全面范围使公司能够做出更好的财务决策。通过密切关注这些成本，企业可以确保在日益竞争的市场中实现可持续增长和成功。