integrated communication

简明释义

综合通信

英英释义

例句

1.We need to develop an integrated communication 整合传播 plan that addresses both online and offline channels.

我们需要制定一个整合传播计划，涵盖线上和线下渠道。

2.By implementing integrated communication 整合传播, we can ensure that our marketing and public relations teams are aligned.

通过实施整合传播，我们可以确保我们的市场营销和公关团队保持一致。

3.The company's success is largely due to its focus on integrated communication 整合传播 strategies across all departments.

公司的成功在很大程度上归功于其在所有部门之间关注整合传播策略。

4.Effective integrated communication 整合传播 helps in building a strong brand identity.

有效的整合传播有助于建立强大的品牌形象。

5.The new software facilitates integrated communication 整合传播 among remote teams, improving collaboration.

新软件促进了远程团队之间的整合传播，提高了协作效率。

作文

In today's fast-paced world, the concept of integrated communication has become increasingly important for organizations aiming to effectively convey their messages. Integrated communication refers to a strategic approach that combines various communication channels and tools to deliver a consistent message to the target audience. This method not only enhances the clarity of communication but also ensures that all stakeholders are on the same page. One of the primary benefits of integrated communication is its ability to create a unified brand image. When an organization employs multiple communication platforms, such as social media, public relations, advertising, and direct marketing, it is crucial that these channels work together harmoniously. For instance, if a company launches a new product, the messaging across its website, social media posts, press releases, and advertisements should all align. This consistency helps build trust and credibility with consumers, making them more likely to engage with the brand. Moreover, integrated communication allows organizations to reach a broader audience. By utilizing different platforms, companies can cater to the preferences of diverse demographic groups. Younger audiences may prefer engaging with brands through social media, while older generations might respond better to traditional advertising methods. By integrating these approaches, businesses can ensure they are not missing out on any potential customers. Another advantage of integrated communication is the efficiency it brings to marketing efforts. When all communication strategies are aligned, organizations can save time and resources. For example, rather than creating separate campaigns for each platform, a well-planned integrated communication strategy allows for the development of a single campaign that can be adapted for various mediums. This not only reduces duplication of effort but also maximizes the impact of the message. However, implementing integrated communication requires careful planning and coordination. Organizations must ensure that all team members understand the goals and objectives of the communication strategy. This often involves training staff and fostering a culture of collaboration among different departments. Without this alignment, the effectiveness of integrated communication can be compromised, leading to mixed messages and confusion among the audience. In conclusion, integrated communication is essential for organizations seeking to enhance their communication effectiveness in today’s diverse media landscape. By delivering consistent messages across multiple channels, businesses can create a strong brand image, reach a wider audience, and improve operational efficiency. As the communication landscape continues to evolve, organizations that embrace integrated communication will be better positioned to thrive in a competitive environment.

在当今快节奏的世界中，综合传播的概念对于那些希望有效传达信息的组织变得越来越重要。综合传播指的是一种战略方法，它结合了各种传播渠道和工具，以向目标受众传递一致的信息。这种方法不仅提高了沟通的清晰度，还确保所有利益相关者在同一页面上。综合传播的主要好处之一是它能够创建统一的品牌形象。当一个组织使用多个传播平台，例如社交媒体、公共关系、广告和直接营销时，这些渠道之间的协作至关重要。例如，如果一家公司推出新产品，则其网站、社交媒体帖子、新闻稿和广告中的信息都应保持一致。这种一致性有助于建立消费者的信任和信誉，使他们更有可能与品牌互动。此外，综合传播还使组织能够接触更广泛的受众。通过利用不同的平台，公司可以满足不同人口群体的偏好。年轻受众可能更喜欢通过社交媒体与品牌互动，而老年人可能更倾向于传统广告方法。通过整合这些方法，企业可以确保不会错过任何潜在客户。综合传播的另一个优势是它为营销工作带来的效率。当所有传播策略保持一致时，组织可以节省时间和资源。例如，与其为每个平台创建单独的活动，不如制定一个良好的综合传播策略，允许开发一个可以适应各种媒介的单一活动。这不仅减少了重复的工作，还最大化了信息的影响。然而，实施综合传播需要仔细的规划和协调。组织必须确保所有团队成员理解传播策略的目标和目的。这通常涉及培训员工并促进不同部门之间的合作文化。如果没有这种对齐，综合传播的有效性可能会受到损害，导致信息混乱和受众困惑。总之，综合传播对于那些希望在当今多样化媒体环境中增强传播有效性的组织至关重要。通过在多个渠道上传递一致的信息，企业可以创建强大的品牌形象，接触更广泛的受众，并提高运营效率。随着传播环境的不断发展，拥抱综合传播的组织将更有可能在竞争环境中蓬勃发展。