goodwill

简明释义

英[ˌɡʊdˈwɪl]美[ˌɡʊdˈwɪl]

n. 友善，善意；（公司的）信誉

【名】 （Goodwill）（英）古德威尔（人名）

英英释义

单词用法

同义词

反义词

例句

1.I only buy my jeans at Goodwill.

我只买我的牛仔裤在善意。

2.This gesture of goodwill did little to improve the tense atmosphere at the talks.

这一友好姿态对改善谈判的紧张气氛几乎没起什么作用。

3.It appears that this willingness to give and share without calculating the cost becomes most evident around the holiday season when a spirit of goodwill stretches deep into the hearts of all people.

似乎这种不计成本的付出与分享在节假日更为明显，那时所有人心中都充满了善意。

4.As a guest, you should accept their goodwill readily.

作为客人，你应该欣然接受他们的好意。

5.We do not want to lose the goodwill built up over 175 years.

我们不想失去用175年建立起来的商业信誉。

6.We do not accept responsibility but we will refund the money as a gesture of goodwill.

我们不承担责任，不过我们愿意退款以表示我们的善意。

7.In a show of goodwill the Tuareg released all of their prisoners-except one.

为了表示诚意，图阿雷格人释放了所有的囚犯-除了一人。

8.American firms used to be allowed to amortise goodwill over many years.

过去美国的企业被允许将商誉在很多年内逐步摊销。

9.This cultivates a sense of goodwill and helps the university avoid becoming isolated from the larger community.

这就形成了一种良好的善意感，帮助我们大学避免被大环境孤立。

10.The merger was successful partly due to the goodwill both companies had with their clients.

此次合并部分成功是因为两家公司在客户中拥有的商誉。

11.Building goodwill with customers is essential for long-term business success.

与客户建立商誉对长期业务成功至关重要。

12.The goodwill generated from positive customer experiences can lead to repeat business.

来自积极客户体验所产生的商誉可以带来重复业务。

13.The company was sold for a high price because of its strong brand and customer goodwill.

这家公司因为其强大的品牌和客户商誉而以高价售出。

14.Charitable donations can enhance a company's goodwill in the community.

慈善捐赠可以增强公司在社区中的商誉。

作文

In the world of business, the term goodwill refers to the intangible assets that a company possesses beyond its physical assets. This includes brand reputation, customer loyalty, and strong relationships with suppliers and employees. Goodwill is often considered one of the most valuable components of a business, as it can significantly impact a company's overall value and marketability. When a business is sold, the goodwill associated with it can be a major factor in determining the sale price. For instance, if a well-established restaurant is sold, the new owner is not just purchasing the physical location and equipment; they are also acquiring the goodwill built over years of serving loyal customers.The concept of goodwill extends beyond mere financial implications. It embodies the trust and positive perception that customers have towards a brand. Companies invest heavily in marketing strategies to cultivate goodwill, knowing that a strong brand image can lead to increased sales and customer retention. A classic example is seen in large corporations like Apple or Coca-Cola, whose goodwill allows them to charge premium prices for their products due to the perceived quality and reliability associated with their brands.Moreover, goodwill plays a crucial role in customer service. Businesses that prioritize customer satisfaction tend to enjoy higher levels of goodwill. For example, a company that goes above and beyond to resolve customer complaints will likely build a loyal customer base that feels valued and appreciated. This kind of relationship fosters a sense of community and belonging, which can further enhance the goodwill of the business.Another aspect of goodwill is its impact on employee relations. Companies that treat their employees well and maintain a positive workplace culture are likely to experience higher levels of employee goodwill. This, in turn, can lead to improved productivity, lower turnover rates, and a more motivated workforce. Employees who feel appreciated are more likely to go the extra mile for their employer, contributing to the overall success of the organization.However, goodwill is not something that can be easily quantified. Unlike tangible assets, measuring goodwill requires a more subjective approach. Factors such as customer perceptions, brand loyalty, and employee satisfaction are challenging to assess but are essential for understanding a company's true value. Businesses must continuously nurture their goodwill through effective communication, transparency, and consistent delivery of quality products and services.In conclusion, goodwill is a vital component of any successful business strategy. It encompasses the intangible elements that contribute to a company's reputation and customer relationships. By investing in goodwill, businesses can enhance their market position, foster loyalty among customers and employees, and ultimately drive long-term success. As the marketplace becomes increasingly competitive, the importance of goodwill cannot be overstated, making it a key focus for any organization aiming to thrive in today's economy.

在商业世界中，术语goodwill指的是公司拥有的超出其物理资产的无形资产。这包括品牌声誉、客户忠诚度以及与供应商和员工之间的良好关系。Goodwill通常被认为是企业最有价值的组成部分之一，因为它可以显著影响公司的整体价值和市场性。当一家公司被出售时，与之相关的goodwill可能是决定售价的主要因素。例如，如果一家成熟的餐厅被出售，新老板不仅仅是在购买物理位置和设备；他们还在获得多年来服务忠实客户所建立的goodwill。Goodwill的概念超越了单纯的财务含义。它体现了客户对品牌的信任和积极看法。公司在营销策略上投入大量资金，以培养goodwill，因为他们知道强大的品牌形象可以导致销售额的增加和客户的保留。一个经典的例子是像苹果或可口可乐这样的跨国公司，它们的goodwill使它们能够为其产品收取溢价，因为消费者对其品牌的质量和可靠性有着深刻的认知。此外，goodwill在客户服务中也起着至关重要的作用。优先考虑客户满意度的企业往往享有更高水平的goodwill。例如，一家在解决客户投诉方面表现出色的公司，可能会建立一个忠诚的客户群体，使客户感到被重视和珍惜。这种关系培养了社区和归属感，从而进一步增强了企业的goodwill。Goodwill的另一个方面是其对员工关系的影响。那些善待员工并保持积极工作文化的公司，往往会经历更高水平的员工goodwill。这反过来又可以导致生产力的提高、离职率的降低，以及更有动力的员工队伍。感到被重视的员工更有可能为雇主付出额外努力，从而为组织的整体成功做出贡献。然而，goodwill并不是可以轻易量化的东西。与有形资产不同，衡量goodwill需要一种更主观的方法。客户的看法、品牌忠诚度和员工满意度等因素难以评估，但对于理解公司的真实价值至关重要。企业必须通过有效的沟通、透明度和持续提供高质量的产品和服务来不断培育其goodwill。总之，goodwill是任何成功商业战略的重要组成部分。它包含了促进公司声誉和客户关系的无形要素。通过投资于goodwill，企业可以提升市场地位，培养客户和员工的忠诚度，并最终推动长期成功。随着市场竞争日益激烈，goodwill的重要性不容小觑，因此成为任何希望在当今经济中蓬勃发展的组织的关键焦点。