telemarketing

简明释义

[ˈtelimɑːkɪtɪŋ][ˈtelimɑːrkɪtɪŋ]

n. 电话推销,电话销售

英英释义

The marketing of goods or services by means of telephone calls, typically soliciting sales or donations.

通过电话进行商品或服务的营销,通常用于征求销售或捐款。

单词用法

cold calling

冷拨电话

telemarketing campaign

电话营销活动

outbound telemarketing

外呼电话营销

inbound telemarketing

内呼电话营销

conduct telemarketing

进行电话营销

engage in telemarketing

参与电话营销

telemarketing services

电话营销服务

telemarketing sales

电话营销销售

同义词

telesales

电话销售

Telesales representatives often work from call centers.

电话销售代表通常在呼叫中心工作。

phone marketing

电话营销

Phone marketing campaigns can be very effective when targeting specific demographics.

电话营销活动在针对特定人群时可能非常有效。

direct marketing

直接营销

Direct marketing includes various methods such as emails, telemarketing, and direct mail.

直接营销包括多种方法,如电子邮件、电话营销和直邮。

反义词

in-person sales

面对面销售

In-person sales allow for a personal touch that telemarketing lacks.

面对面销售能够提供一种个人化的接触,而电话营销则缺乏这一点。

direct marketing

直接营销

Direct marketing can be more effective than telemarketing in building customer relationships.

直接营销在建立客户关系方面可能比电话营销更有效。

例句

1.The second most common form of direct marketing is telemarketing , in which marketers contact consumers by phone.

第二个最常见的形式直接销售的电话,其中营销人员联系消费者的电话。

2.Learn the job description of telemarketing staff.

从事电话销售人员的工作职责。

3.Husband 4 was in telemarketing; even though he knew he had the order, he didn't know when he would be able to deliver.

第四任是电话销售员;尽管他知道有需求,但他不知道什么时候该邮寄。

4.Sales, merchandising, telemarketing, and other activities that promote a product or service all come under the umbrella of marketing operations.

销售、销售企划、电话销售等其他产品推销手段都是属于市场运作的一个部分。

5.The telemarketing industry is growing in India.

电话营销产业在印度正逐渐成长。

6.Sales and telemarketing are not for everybody.

不是所有的人都能干得好销售或者电话营销。

7.Effective telemarketing requires good communication skills.

有效的电话营销需要良好的沟通技巧。

8.He was annoyed by constant telemarketing calls during dinner.

他对晚餐时不断的电话营销电话感到恼火。

9.Many companies use telemarketing to reach potential customers directly.

许多公司使用电话营销直接接触潜在客户。

10.The telemarketing campaign resulted in a significant increase in sales.

这次电话营销活动导致销售额显著增加。

11.She works in telemarketing, selling products over the phone.

她在电话营销行业工作,通过电话销售产品。

作文

In today's fast-paced world, businesses are constantly seeking innovative ways to reach potential customers. One such method that has gained significant traction is telemarketing. 电话营销 involves using telephone calls to promote products or services directly to consumers. While some may view it as intrusive, others see it as a valuable tool for businesses to connect with their target audience. The history of telemarketing dates back to the early days of telephone technology when companies began to recognize the potential of reaching customers directly through phone calls. Over the years, it has evolved into a sophisticated marketing strategy that utilizes various techniques and technologies to enhance effectiveness. Today, telemarketing encompasses a wide range of activities, from cold calling potential clients to conducting surveys and offering customer support.One of the primary advantages of telemarketing is its ability to create a personal connection between the business and the consumer. Unlike traditional advertising methods, which can often feel impersonal, a phone call allows for real-time interaction. This direct communication enables businesses to address customer inquiries, provide detailed information about products or services, and even tailor their pitch based on the customer's responses. Such personalized interactions can lead to higher conversion rates and increased customer loyalty.However, telemarketing also faces significant challenges. Many consumers find unsolicited calls annoying, leading to negative perceptions of the practice. As a result, regulations have been put in place in many countries to protect consumers from aggressive sales tactics. Businesses must navigate these regulations carefully to ensure compliance while still effectively reaching their audience. Additionally, the rise of digital marketing has shifted consumer behavior, making it essential for telemarketing strategies to adapt to changing preferences.To succeed in telemarketing, companies must invest in training their representatives to communicate effectively and professionally. A successful telemarketing campaign relies heavily on the skills of the individuals making the calls. They must be able to engage the customer, handle objections, and close sales while maintaining a positive brand image. Furthermore, utilizing data analytics can help businesses identify the right target audience, allowing them to focus their efforts on those most likely to convert.In conclusion, telemarketing remains a relevant and effective marketing strategy when executed thoughtfully. Its ability to foster personal connections with consumers can lead to meaningful relationships and increased sales. However, businesses must be mindful of the challenges it presents and continuously refine their approach to align with consumer expectations. With the right strategies in place, telemarketing can be a powerful tool in a company's marketing arsenal, bridging the gap between businesses and their customers in an increasingly digital world.

在当今快节奏的世界中,企业不断寻求创新的方法来接触潜在客户。一种获得显著关注的方法是电话营销电话营销涉及使用电话直接向消费者推广产品或服务。虽然有些人可能将其视为一种侵扰,但其他人则认为这是一种企业与目标受众联系的宝贵工具。电话营销的历史可以追溯到电话技术的早期,当时公司开始意识到通过电话直接联系客户的潜力。多年来,它已经发展成为一种复杂的营销策略,利用各种技术和方法来增强效果。如今,电话营销包括一系列活动,从冷拨潜在客户到进行调查和提供客户支持。电话营销的主要优势之一是它能够在企业和消费者之间建立个人联系。与传统广告方法相比,后者往往显得不够个性化,电话通话允许实时互动。这种直接沟通使企业能够解决客户的询问,提供有关产品或服务的详细信息,甚至根据客户的反馈调整他们的推销。这种个性化的互动可以导致更高的转化率和增加的客户忠诚度。然而,电话营销也面临着重大挑战。许多消费者发现未经请求的电话令人讨厌,导致对这一做法产生负面看法。因此,在许多国家,已经制定了法规以保护消费者免受激进销售策略的影响。企业必须小心地遵循这些法规,以确保合规,同时仍能有效地接触其受众。此外,数字营销的兴起改变了消费者行为,使得电话营销策略必须适应不断变化的偏好。为了在电话营销中取得成功,公司必须投资于培训其代表,以有效和专业地沟通。成功的电话营销活动在很大程度上依赖于拨打电话的个人的技能。他们必须能够吸引客户,处理异议,达成销售,同时保持积极的品牌形象。此外,利用数据分析可以帮助企业识别合适的目标受众,使他们能够将精力集中在最有可能转化的人身上。总之,当经过深思熟虑地执行时,电话营销仍然是一种相关且有效的营销策略。它与消费者建立个人联系的能力可以导致有意义的关系和销售增加。然而,企业必须注意它所带来的挑战,并不断完善他们的方法,以符合消费者的期望。通过正确的策略,电话营销可以成为公司营销武器库中的强大工具,在日益数字化的世界中架起企业与客户之间的桥梁。