psychographics

简明释义

英[ˌsaɪkəʊˈɡræfɪks]美[ˌsaɪkoʊˈɡræfɪks]

n. 心理统计特征；心理图案法；消费心态学

英英释义

单词用法

同义词

反义词

例句

1.This paper applied heavy user theory in the tourist outdoor gear purchasing to study the demographic, behavioral and psychographics characteristics of the heavy users of tourist outdoor gear.

本文将重度购买者理论应用到旅游户外用品购买活动中，探究旅游户外用品重度购买者的人口、行为和心理统计特征。

2.Knowing your market in depth and knowing your customer base (demographics and psychographics) is the foundation of your business.

深入了解你的市场与顾客基群(用统计数据和图表将它们描绘出来)是你生意的基础。

3.This paper applied heavy user theory in the tourist outdoor gear purchasing to study the demographic, behavioral and psychographics characteristics of the heavy users of tourist outdoor gear.

本文将重度购买者理论应用到旅游户外用品购买活动中，探究旅游户外用品重度购买者的人口、行为和心理统计特征。

4.Include demographics, psychographics or other distinguishing features.

包括统计的，心理的或其他不同的特征。

5.The study of psychographics can help companies tailor their advertising strategies.

对心理图谱的研究可以帮助公司量身定制他们的广告策略。

6.Understanding psychographics allows brands to create more personalized marketing campaigns.

理解心理图谱使品牌能够创建更个性化的营销活动。

7.Marketers often use psychographics to understand consumer behavior beyond just demographics.

市场营销人员经常使用心理图谱来理解消费者行为，超越单纯的人口统计数据。

8.The report included a detailed section on psychographics of the target audience.

报告中包含了关于目标受众的心理图谱的详细部分。

9.By analyzing psychographics, businesses can identify the motivations behind purchasing decisions.

通过分析心理图谱，企业可以识别出购买决策背后的动机。

作文

In today's highly competitive market, understanding consumer behavior has become more crucial than ever. One of the most effective ways to gain insight into what drives consumer decisions is through the study of psychographics. 心理图谱 goes beyond traditional demographics by looking at the psychological attributes of consumers, such as their values, interests, attitudes, and lifestyles. This deeper understanding allows businesses to tailor their marketing strategies more effectively, ensuring that they resonate with their target audience.To illustrate the importance of psychographics, consider a company that sells outdoor gear. By analyzing the 心理图谱 of their potential customers, the company can identify not only who their customers are demographically but also what motivates them to engage in outdoor activities. For instance, if the research shows that their target audience values sustainability and adventure, the company can focus on promoting eco-friendly products and experiences that cater to those interests.Moreover, psychographics can reveal trends that demographics alone might miss. For example, two different age groups may share similar demographic characteristics, such as being between 25 to 35 years old, but their 心理图谱 could be vastly different. One group may prioritize health and fitness, while the other may be more focused on social experiences and entertainment. By recognizing these differences, marketers can create campaigns that speak directly to each group's unique preferences and motivations.Another significant advantage of using psychographics is its ability to enhance customer segmentation. Traditional demographic segmentation often leads to broad categories that may not accurately reflect the diversity within a target market. However, by incorporating 心理图谱 data, businesses can develop more nuanced segments that allow for personalized marketing efforts. This could mean creating specific advertisements for health-conscious individuals or crafting messages that appeal to those who value luxury and exclusivity.Furthermore, the integration of psychographics into marketing strategies can improve customer engagement. When brands understand the motivations and desires of their audience, they can create content that resonates on a personal level. For instance, a fitness brand that understands its customers' passion for community and support can foster an online platform where users can share their fitness journeys and connect with like-minded individuals. This not only builds brand loyalty but also encourages word-of-mouth marketing.In conclusion, the role of psychographics in understanding consumer behavior is indispensable in today's market landscape. By delving into the psychological aspects of consumers, businesses can refine their marketing strategies, enhance customer segmentation, and ultimately foster deeper connections with their audience. As the marketplace continues to evolve, leveraging 心理图谱 will be key to staying ahead of the competition and meeting the ever-changing needs of consumers.

在当今竞争激烈的市场中，理解消费者行为变得比以往任何时候都更为重要。获得消费者决策背后的驱动因素的有效方法之一是通过研究心理图谱。psychographics超越了传统的人口统计学，关注消费者的心理特征，例如他们的价值观、兴趣、态度和生活方式。这种更深层次的理解使企业能够更有效地量身定制他们的营销策略，确保与目标受众产生共鸣。为了说明psychographics的重要性，考虑一家销售户外装备的公司。通过分析潜在客户的心理图谱，该公司不仅可以识别其客户在人口统计上的特征，还可以了解是什么驱动他们参与户外活动。例如，如果研究显示其目标受众重视可持续性和冒险精神，该公司可以专注于推广环保产品和迎合这些兴趣的体验。此外，psychographics还可以揭示人口统计学可能遗漏的趋势。例如，两个不同的年龄组可能共享类似的人口统计特征，比如在25到35岁之间，但他们的心理图谱可能截然不同。一组可能优先考虑健康和健身，而另一组可能更关注社交体验和娱乐。通过认识到这些差异，营销人员可以创建直接针对每个群体独特偏好和动机的活动。使用psychographics的另一个显著优势是能够增强客户细分。传统的人口统计细分通常导致宽泛的类别，这些类别可能无法准确反映目标市场内的多样性。然而，通过整合心理图谱数据，企业可以开发出更细致的细分，使个性化营销工作成为可能。这可能意味着为注重健康的个人创建特定广告，或制作吸引那些重视奢华和独特性的人的信息。此外，将psychographics融入营销策略中可以改善客户参与度。当品牌理解受众的动机和渴望时，他们可以创建在个人层面上产生共鸣的内容。例如，一个了解其客户对社区和支持充满热情的健身品牌，可以建立一个在线平台，让用户分享他们的健身历程并与志同道合的人联系。这不仅建立了品牌忠诚度，还鼓励口碑营销。总之，在当今市场环境中，psychographics在理解消费者行为中的角色是不可或缺的。通过深入探讨消费者的心理方面，企业可以完善其营销策略，增强客户细分，并最终与受众建立更深层次的联系。随着市场的不断发展，利用心理图谱将是保持竞争优势和满足消费者不断变化需求的关键。