penetration pricing

简明释义

最低价定价法

英英释义

例句

1.Retailers often use penetration pricing during holiday seasons to boost sales.

零售商通常在假日季节采用渗透定价来提升销售额。

2.The new streaming service adopted penetration pricing to attract subscribers quickly.

这家新的视频流媒体服务采用了渗透定价策略，以快速吸引用户订阅。

3.By using penetration pricing, the company was able to gain a significant market share in the first year.

通过使用渗透定价，该公司在第一年内获得了显著的市场份额。

4.The software firm implemented penetration pricing for its new application to encourage downloads.

这家软件公司对其新应用实施了渗透定价，以鼓励下载。

5.The smartphone brand introduced its latest model with penetration pricing to compete with established players.

这家智能手机品牌以渗透定价推出其最新型号，以与已有的竞争者抗衡。

作文

In the competitive world of business, companies often seek innovative strategies to capture market share and maximize profits. One such strategy is known as penetration pricing, a pricing technique used to attract customers by setting a low initial price for a new product or service. The primary goal of penetration pricing (渗透定价) is to quickly gain a foothold in the market and establish a customer base before gradually increasing prices over time.When a company introduces a new product, it faces the challenge of convincing consumers to choose its offering over established competitors. By employing penetration pricing, businesses can lower barriers to entry and entice price-sensitive customers who may be hesitant to try something new. This approach is particularly effective in markets where competition is fierce, and consumers have numerous alternatives to consider.For instance, consider a new streaming service entering an already saturated market dominated by giants like Netflix and Hulu. To attract subscribers, the new service might offer a monthly subscription at a fraction of the cost of its competitors. This low price point, characteristic of penetration pricing, can lead to a rapid increase in subscribers, allowing the company to build brand loyalty and a strong user base.However, while penetration pricing can be an effective strategy, it is not without risks. One major concern is the potential for reduced profit margins. By setting prices too low initially, companies may struggle to cover their costs, particularly if they do not achieve the anticipated volume of sales. Additionally, if customers become accustomed to lower prices, they may resist future price increases, making it challenging for the company to achieve profitability in the long run.Another consideration is the perception of quality. Consumers often associate price with quality; therefore, a low initial price might lead some to question the value of the product. Companies must ensure that their offerings are perceived as high-quality, even when priced at a discount, to avoid damaging their brand reputation.Despite these challenges, many successful companies have effectively utilized penetration pricing to establish themselves in the market. For example, tech companies frequently launch new gadgets at lower prices to encourage early adoption. Once a sufficient number of consumers have embraced the product, the company can then raise prices, capitalizing on its established market presence.In conclusion, penetration pricing (渗透定价) is a powerful marketing strategy that can help businesses gain a competitive edge in crowded markets. By offering products at lower prices, companies can attract customers and build a loyal following. However, it is essential to carefully manage pricing strategies to ensure long-term profitability and maintain a positive brand image. With the right approach, penetration pricing can pave the way for success in the ever-evolving business landscape.

在竞争激烈的商业世界中，公司常常寻求创新的策略来获取市场份额并最大化利润。其中一种策略被称为渗透定价，这是一种通过为新产品或服务设定较低的初始价格来吸引客户的定价技术。渗透定价（penetration pricing）的主要目标是迅速在市场中占据一席之地，并在逐渐提高价格之前建立客户基础。当一家公司推出新产品时，它面临着说服消费者选择其产品而不是已建立竞争对手的挑战。通过采用渗透定价，企业可以降低进入壁垒，吸引对价格敏感的客户，这些客户可能对尝试新产品持犹豫态度。这种方法在竞争激烈且消费者有众多替代选择的市场中特别有效。例如，考虑一家新流媒体服务进入已经饱和的市场，该市场由Netflix和Hulu等巨头主导。为了吸引用户，新服务可能会以远低于竞争对手的价格提供每月订阅。这一低价策略，正是渗透定价的特征，可以迅速增加用户数量，使公司能够建立品牌忠诚度和强大的用户基础。然而，尽管渗透定价可以是一种有效的策略，但它并非没有风险。一个主要的担忧是利润率可能会降低。通过过低的初始定价，公司可能难以覆盖成本，尤其是在未能实现预期销售量的情况下。此外，如果客户习惯于较低的价格，他们可能会抵制未来的价格上涨，这使得公司在长期内实现盈利变得具有挑战性。另一个考虑因素是质量的认知。消费者通常将价格与质量联系在一起；因此，低初始价格可能导致一些人质疑产品的价值。公司必须确保即使在折扣定价时，其产品也被视为高质量，以避免损害品牌声誉。尽管面临这些挑战，许多成功的公司仍然有效地利用渗透定价在市场上立足。例如，科技公司经常以较低的价格推出新设备，以鼓励早期采用。一旦足够数量的消费者接受了该产品，公司就可以提高价格，利用其已建立的市场地位。总之，渗透定价（penetration pricing）是一种强大的营销策略，可以帮助企业在拥挤的市场中获得竞争优势。通过以较低的价格提供产品，公司可以吸引客户并建立忠诚的追随者。然而，仔细管理定价策略以确保长期盈利和维护积极的品牌形象至关重要。通过正确的方法，渗透定价可以为在不断变化的商业环境中取得成功铺平道路。