resale price maintenance

简明释义

转卖价格控制

英英释义

例句

1.Many luxury brands use resale price maintenance to protect their brand image and value.

许多奢侈品牌使用转售价格维持来保护其品牌形象和价值。

2.The company implemented resale price maintenance to ensure that its products are not sold below a certain price.

公司实施了转售价格维持以确保其产品不会低于某个价格出售。

3.The retailer was able to maintain higher profit margins due to the resale price maintenance agreement.

由于转售价格维持协议，零售商能够保持更高的利润率。

4.Retailers must adhere to the resale price maintenance policy set by the manufacturer to avoid penalties.

零售商必须遵守制造商设定的转售价格维持政策，以避免处罚。

5.In some regions, resale price maintenance is considered illegal under antitrust laws.

在某些地区，转售价格维持根据反垄断法被视为非法。

作文

In the realm of commercial law, the concept of resale price maintenance plays a crucial role in determining how manufacturers and retailers interact regarding pricing strategies. Resale price maintenance (RPM) refers to the practice where a manufacturer sets a minimum price at which a retailer must sell its products. This practice is often employed to ensure that retailers do not undercut one another, thus maintaining a certain level of profit margin for all parties involved. While some argue that resale price maintenance can benefit manufacturers by protecting their brand image and ensuring a stable market, others contend that it can lead to anti-competitive behavior and harm consumers by keeping prices artificially high.One of the primary advantages of resale price maintenance is that it helps maintain a brand's perceived value. When retailers are forced to sell products at a minimum price, it prevents discounting practices that can devalue a brand over time. For instance, luxury brands often utilize RPM to ensure that their products are sold at premium prices, thereby reinforcing their status and desirability among consumers. This approach can also lead to better service from retailers, as they are more likely to invest in customer service and marketing when they have a guaranteed profit margin.However, the implications of resale price maintenance are not universally positive. Critics argue that such practices can stifle competition by preventing retailers from setting their own prices based on market demand. This can lead to a lack of price variations, ultimately harming consumers who may seek lower prices. In many jurisdictions, including the United States and the European Union, resale price maintenance has been subject to legal scrutiny. Courts have had to balance the benefits of price stability against the potential for anti-competitive practices.Moreover, the enforcement of resale price maintenance can be complex. Manufacturers must navigate the legal landscape carefully to avoid accusations of collusion or price-fixing. In some cases, companies may resort to indirect methods of enforcing RPM, such as threatening to cut off supply to retailers that do not comply with the pricing guidelines. Such tactics can raise ethical concerns and lead to further regulatory scrutiny.The debate surrounding resale price maintenance is ongoing, with various stakeholders weighing in on its merits and drawbacks. Economists and policymakers continue to analyze the impact of RPM on market dynamics, consumer welfare, and overall economic health. As e-commerce continues to grow, the relevance of resale price maintenance may evolve, particularly as online retailers often operate under different pricing pressures than traditional brick-and-mortar stores.In conclusion, resale price maintenance is a multifaceted concept that encapsulates both the benefits and challenges of pricing strategies in the retail environment. While it can protect brand integrity and ensure fair margins for retailers, it also raises significant concerns about competition and consumer choice. As businesses adapt to changing market conditions, the role of resale price maintenance will undoubtedly remain a topic of discussion among legal experts, economists, and business leaders alike.

在商业法领域，转售价格维持的概念在确定制造商和零售商在定价策略方面的互动中起着至关重要的作用。转售价格维持（RPM）指的是制造商设定零售商必须销售其产品的最低价格的做法。这种做法通常用于确保零售商不会互相削价，从而维护所有相关方的某种利润率水平。虽然一些人认为转售价格维持可以通过保护制造商的品牌形象和确保市场的稳定性来获益，但另一些人则认为这可能导致反竞争行为，并通过使价格人为地保持在高位来伤害消费者。转售价格维持的主要优势之一是它有助于维护品牌的感知价值。当零售商被迫以最低价格出售产品时，这防止了可能会随时间贬值的折扣做法。例如，奢侈品牌通常利用RPM确保其产品以高价出售，从而增强其在消费者心中的地位和吸引力。这种方法也可能导致零售商提供更好的服务，因为当他们拥有保证的利润率时，更有可能在客户服务和营销上进行投资。然而，转售价格维持的影响并非普遍积极。批评者认为，这种做法可能通过阻止零售商根据市场需求自行定价来抑制竞争。这可能导致价格缺乏变化，最终损害寻求更低价格的消费者。在许多司法管辖区，包括美国和欧盟，转售价格维持已受到法律审查。法院必须在价格稳定的好处与潜在的反竞争行为之间取得平衡。此外，执行转售价格维持可能是复杂的。制造商必须小心地应对法律环境，以避免被指控串通或操纵价格。在某些情况下，公司可能会诉诸间接的方式来强制执行RPM，例如威胁停止向不遵守定价指南的零售商供货。这种策略可能引发伦理问题，并导致进一步的监管审查。关于转售价格维持的辩论仍在继续，各利益相关者对其优缺点进行权衡。经济学家和政策制定者继续分析RPM对市场动态、消费者福利和整体经济健康的影响。随着电子商务的持续增长，转售价格维持的相关性可能会发生变化，特别是在线零售商往往面临与传统实体店不同的定价压力。总之，转售价格维持是一个多面的概念，概括了零售环境中定价策略的好处和挑战。虽然它可以保护品牌完整性并确保零售商的公平利润，但它也引发了有关竞争和消费者选择的重大担忧。随着企业适应不断变化的市场条件，转售价格维持的角色无疑将继续成为法律专家、经济学家和商业领袖讨论的话题。