merchandising

简明释义

英[ˈmɜːtʃəndaɪzɪŋ]美[ˈmɜːrtʃəndaɪzɪŋ]

n. 推销；销售规划

v. 推销；经营（merchandise 的 ing 形式）

英英释义

单词用法

同义词

反义词

例句

1.Visual merchandising needs to grab the customer's attention in a maximum of 5 seconds.

视觉陈列需要在短短的5秒钟内抓住顾客的眼球。

2.As the first film was released, in 2001, a merchandising blitz began.

2001年第一部电影上映，一场销售闪电战也随即上演。

3.And maybe there is even a fifth: merchandising, but you can also say that merchandising is a derivative of exhibiting or collection.

然后，还有一个第五个内容：销售规划，但是你也会说“销售规划“是展览和展品的衍生品。

4.If you can get money to do more things for the booth you can read some good ideas regarding merchandising in booths.

如果你有足够多的钱为展台做更多的事情，你可以看看这里。

5.Walt Disney Studios was one of Mtime's early merchandising partners.

迪斯尼工作室是时光网最早的合作伙伴之一。

6.Company executives say revamped merchandising should help Macy's earnings to grow.

公司主管说改进后的销售规划应该能帮助梅西公司提高收益。

7.What they fear, if anything, is a new force evident in Ford merchandising.

假如有什么是会让他们担心的话，那就是福特汽车在营销战上的最新攻势。

8.You can use this skill to enhance your marketing and merchandising activities.

您可以使用这个技巧加强您市场及销售活动。

9.The merchandising team is responsible for selecting the products displayed in the store.

该商品陈列团队负责选择在商店中展示的产品。

10.The store's merchandising strategy focuses on creating an appealing layout to attract customers.

该商店的商品陈列策略专注于创建一个吸引顾客的布局。

11.She studied merchandising in college and now works as a retail manager.

她在大学学习了商品陈列，现在是一名零售经理。

12.Effective merchandising can significantly increase sales during the holiday season.

有效的商品陈列可以在假期季节显著提高销售额。

13.They used creative merchandising techniques to showcase their new product line.

他们使用创意的商品陈列技巧来展示他们的新产品线。

作文

In the world of retail, the term merchandising refers to the strategies and tactics used to promote and sell products. It encompasses a wide range of activities, from product selection and pricing to visual displays and promotional techniques. Understanding merchandising is crucial for any business aiming to maximize sales and enhance customer experience. One of the key aspects of merchandising is the selection of products. Retailers must carefully choose which items to stock based on market trends, consumer preferences, and seasonal demands. This selection process often involves analyzing sales data and conducting market research to identify what products are likely to attract customers. For instance, during the holiday season, retailers may focus on stocking popular gift items that are in high demand. Pricing is another important element of merchandising. Setting the right price can significantly impact a product's sales performance. Retailers need to consider various factors, including production costs, competitor pricing, and perceived value. Psychological pricing strategies, such as ending prices with .99, can also influence consumer behavior. For example, a product priced at $19.99 may seem more appealing than one priced at $20.00, even though the difference is minimal. Visual merchandising plays a vital role in attracting customers and enhancing their shopping experience. This involves the arrangement of products in a way that is visually appealing and encourages purchases. Effective visual merchandising can include creative displays, attractive signage, and strategic product placement. For example, placing complementary items together, like chips and salsa, can encourage customers to buy both products. Additionally, maintaining an organized and clean store environment is essential for effective visual merchandising. Promotional techniques are also a critical component of merchandising. Retailers often use sales promotions, discounts, and loyalty programs to entice customers to make purchases. These promotions can create a sense of urgency and encourage impulse buying. For instance, a limited-time offer or a buy-one-get-one-free deal can motivate customers to buy more than they originally intended. Furthermore, digital merchandising has become increasingly important in today's online shopping environment. E-commerce platforms utilize various strategies to showcase products effectively. This includes optimizing product descriptions, using high-quality images, and implementing user-friendly navigation. Additionally, personalized recommendations based on customer browsing history can enhance the online shopping experience and drive sales. In conclusion, merchandising is a multifaceted discipline that plays a crucial role in the retail industry. By understanding the principles of product selection, pricing, visual presentation, and promotional strategies, retailers can create a compelling shopping experience that attracts customers and drives sales. As the retail landscape continues to evolve, adapting merchandising strategies to meet changing consumer preferences will remain essential for success.

在零售世界中，术语merchandising指的是用于促进和销售产品的策略和战术。它涵盖了从产品选择和定价到视觉展示和促销技术的一系列活动。理解merchandising对于任何旨在最大化销售和增强客户体验的企业来说都是至关重要的。merchandising的一个关键方面是产品选择。零售商必须根据市场趋势、消费者偏好和季节性需求仔细选择要库存的商品。这个选择过程通常涉及分析销售数据和进行市场调研，以识别哪些产品可能吸引顾客。例如，在假日季节，零售商可能会专注于库存受欢迎的礼品商品，这些商品的需求量很大。定价是merchandising的另一个重要元素。设定合适的价格可以显著影响产品的销售表现。零售商需要考虑各种因素，包括生产成本、竞争对手定价和感知价值。心理定价策略，例如以.99结尾的价格，也可以影响消费者行为。例如，标价为19.99美元的产品可能比标价20.00美元的产品更具吸引力，即使两者之间的差异微乎其微。视觉merchandising在吸引顾客和增强购物体验方面发挥着重要作用。这涉及到以视觉吸引人并鼓励购买的方式排列产品。有效的视觉merchandising可以包括创意展示、吸引人的标牌和战略性产品摆放。例如，将互补产品放在一起，如薯片和莎莎酱，可以鼓励顾客同时购买这两种产品。此外，保持整洁有序的商店环境对有效的视觉merchandising至关重要。促销技术也是merchandising的重要组成部分。零售商通常使用销售促销、折扣和忠诚度计划来吸引顾客进行购买。这些促销活动可以营造紧迫感并鼓励冲动购买。例如，限时优惠或买一送一的交易可以促使顾客购买超过他们最初打算的数量。此外，数字merchandising在当今在线购物环境中变得越来越重要。电子商务平台利用各种策略有效展示产品。这包括优化产品描述、使用高质量图像和实施用户友好的导航。此外，根据客户浏览历史的个性化推荐可以增强在线购物体验并推动销售。总之，merchandising是一个多方面的学科，在零售行业中发挥着至关重要的作用。通过理解产品选择、定价、视觉展示和促销策略的原则，零售商可以创造出一种引人入胜的购物体验，吸引顾客并推动销售。随着零售环境的不断演变，调整merchandising策略以满足不断变化的消费者偏好将继续是成功的关键。