trading stamp

简明释义

赠品兑换券［美国］

英英释义

例句

1.The store offered trading stamps as a reward for customer loyalty.

这家商店提供交易邮票作为顾客忠诚度的奖励。

2.My grandmother always had a book full of trading stamps that she would use to buy gifts.

我奶奶总是有一本装满了交易邮票的书，用来购买礼物。

3.I collected a lot of trading stamps from the grocery store to redeem for kitchen appliances.

我从杂货店收集了很多交易邮票，以换取厨房电器。

4.After saving enough trading stamps, I was able to get a new bicycle.

在积攒了足够的交易邮票后，我得到了一个新自行车。

5.Many people used to save trading stamps in the 1960s to get discounts on future purchases.

在1960年代，许多人习惯于保存交易邮票以获取未来购买的折扣。

作文

In the early to mid-20th century, many consumers in the United States and other countries were familiar with the concept of the trading stamp. These stamps were a form of loyalty reward that businesses offered to customers when they made purchases. The idea was simple: for every dollar spent, customers would receive a certain number of trading stamps, which they could then collect and redeem for various products or services. This practice not only encouraged repeat business but also created a sense of excitement among shoppers as they accumulated their stamps and looked forward to exchanging them for desirable items.The origins of trading stamps can be traced back to the late 19th century when companies like Sperry & Hutchinson began issuing them. These stamps quickly gained popularity because they allowed customers to feel rewarded for their loyalty. People would often save trading stamps for months, carefully collecting enough to trade for larger items, such as household appliances or furniture. The thrill of collecting and trading became a cultural phenomenon, leading to the establishment of numerous redemption centers where customers could exchange their hard-earned stamps.As a marketing strategy, trading stamps proved to be highly effective. Retailers found that offering these stamps increased sales and customer retention. Shoppers were more likely to choose stores that provided trading stamps over competitors that did not. This system encouraged consumers to spend more money in order to collect additional stamps, ultimately benefiting both parties involved. However, as time went on and shopping habits evolved, the popularity of trading stamps began to wane.By the 1970s, the rise of credit cards and more sophisticated loyalty programs led to a decline in the use of trading stamps. Consumers preferred the convenience of earning points through credit card purchases or participating in airline miles programs. Additionally, the emergence of digital technologies changed the landscape of consumer rewards, making traditional trading stamps seem outdated.Despite their decline, trading stamps hold a nostalgic place in the hearts of many who remember the excitement of collecting them. Some people even reminisce about the social aspect of gathering stamps with family and friends, sharing stories about their favorite redemption experiences. In many ways, trading stamps represented a simpler time in retail, where the act of shopping was intertwined with the joy of collecting and redeeming.Today, while trading stamps may no longer dominate the marketplace, their legacy lives on in modern loyalty programs. Many retailers have adopted similar concepts, offering points or rewards for purchases that can be redeemed for discounts or products. As consumers continue to seek value and rewards for their spending, the fundamental idea behind trading stamps remains relevant. It serves as a reminder of the importance of customer loyalty and the lengths to which businesses will go to cultivate it.In conclusion, the history of trading stamps reflects broader trends in consumer behavior and marketing strategies. While they may not be as prevalent today, the impact of trading stamps on retail practices cannot be overlooked. They played a significant role in shaping how businesses connect with their customers, and their influence can still be seen in contemporary loyalty programs. Understanding the concept of trading stamps allows us to appreciate the evolution of consumer rewards and the ongoing quest for businesses to engage and retain their clientele.

在20世纪初到中期，美国和其他国家的许多消费者都熟悉“交易邮票”这一概念。这些邮票是一种忠诚奖励，商家在顾客购物时提供给他们。这个想法很简单：每花费一美元，顾客就会收到一定数量的交易邮票，然后他们可以收集这些邮票并兑换各种产品或服务。这种做法不仅鼓励了重复消费，还让购物者在积累邮票、期待用它们兑换心仪物品的过程中产生了一种兴奋感。交易邮票的起源可以追溯到19世纪末，当时像斯佩里和哈奇逊这样的公司开始发行这些邮票。这些邮票迅速流行起来，因为它们让顾客感到对自己忠诚的回报。人们通常会保存交易邮票数月，仔细收集足够的邮票以换取更大的商品，如家电或家具。收集和交易的刺激成为一种文化现象，导致建立了许多兑换中心，顾客可以在这里兑换他们辛苦获得的邮票。作为一种营销策略，交易邮票证明是非常有效的。零售商发现，提供这些邮票可以增加销售额和顾客保留率。购物者更有可能选择提供交易邮票的商店，而不是没有的竞争对手。这一系统鼓励消费者花更多的钱来收集额外的邮票，最终使双方受益。然而，随着时间的推移和购物习惯的演变，交易邮票的受欢迎程度开始下降。到了1970年代，信用卡的兴起和更复杂的忠诚计划导致了交易邮票的使用减少。消费者更喜欢通过信用卡消费赚取积分或参与航空里程计划的便利。此外，数字技术的出现改变了消费者奖励的格局，使传统的交易邮票显得过时。尽管它们的衰退，交易邮票在许多记得收集它们的人的心中仍然占有怀旧的地位。有些人甚至回忆起与家人和朋友一起收集邮票的社交方面，分享他们最喜欢的兑换经历的故事。在许多方面，交易邮票代表了零售业中的一个更简单的时代，在这个时代，购物行为与收集和兑换的乐趣交织在一起。今天，虽然交易邮票可能不再主导市场，但它们的遗产在现代忠诚计划中依然存在。许多零售商采用了类似的概念，提供积分或奖励以供购买，可以兑换折扣或产品。随着消费者继续寻求消费的价值和奖励，交易邮票背后的基本理念依然相关。它提醒我们客户忠诚的重要性以及企业为培养忠诚度而付出的努力。总之，交易邮票的历史反映了消费者行为和营销策略的更广泛趋势。虽然它们今天可能不那么普遍，但交易邮票对零售实践的影响不可忽视。它们在塑造企业与客户连接的方式上发挥了重要作用，其影响在当代忠诚计划中仍然可见。理解交易邮票的概念让我们欣赏消费者奖励的演变和企业不断追求吸引和留住客户的努力。