initial mark-up

简明释义

原始进销价差

英英释义

例句

1.After analyzing the costs, the company decided on an initial mark-up of 50% for its products.

在分析了成本后，公司决定对其产品设置初始加价为50%。

2.The retailer set an initial mark-up to ensure a profit margin on the new collection.

零售商设定了一个初始加价以确保新系列的利润率。

3.The initial mark-up was too high, leading to lower sales than expected.

这初始加价过高，导致销售低于预期。

4.During the meeting, we discussed adjusting the initial mark-up based on customer feedback.

在会议上，我们讨论了根据客户反馈调整初始加价。

5.The initial mark-up can significantly affect the overall pricing strategy of the business.

这初始加价可能会显著影响企业的整体定价策略。

作文

In the world of retail and business, pricing strategies play a crucial role in determining profitability and market competitiveness. One key concept that often comes into play is the initial mark-up, which refers to the difference between the cost price of a product and its selling price when it first hits the shelves. Understanding this concept is essential for businesses aiming to maximize their profits while remaining attractive to consumers. The initial mark-up can be influenced by various factors including market demand, competition, and the overall economic climate.When a retailer decides on the initial mark-up, it must consider the cost of goods sold (COGS), operational expenses, and desired profit margins. For instance, if a store purchases a shirt for $20 and wants to sell it at $30, the initial mark-up would be $10. This simple calculation seems straightforward, but the implications of pricing are far-reaching. If the initial mark-up is set too high, it may deter potential customers, leading to lower sales volumes. Conversely, if it is set too low, the business might struggle to cover its costs.Moreover, the initial mark-up can vary significantly across different types of products and industries. Luxury items often have a higher initial mark-up due to their perceived value and brand prestige. On the other hand, everyday consumer goods may have a lower initial mark-up to attract a broader customer base. Retailers must conduct thorough market research to determine the optimal initial mark-up that aligns with consumer expectations and competitive pricing.In addition to market factors, seasonal trends can also impact the initial mark-up. For example, during holiday seasons, retailers might increase their initial mark-up due to heightened demand. However, they must also be cautious not to overprice items, as consumers may seek out alternatives if prices rise too steeply. Thus, finding the right balance is key.Another important aspect of the initial mark-up is its role in inventory management. Retailers need to monitor how well products are selling at their initial prices. If an item does not sell well, they may need to adjust the initial mark-up through markdowns or promotions to stimulate sales. This flexibility is vital in maintaining cash flow and reducing excess inventory, which can lead to increased holding costs.Ultimately, the initial mark-up is more than just a number; it reflects a retailer's strategic approach to pricing and market positioning. A well-calculated initial mark-up can enhance profitability and ensure a competitive edge in the marketplace. Therefore, businesses must continually evaluate their pricing strategies and make necessary adjustments based on changing market conditions and consumer behavior.In conclusion, the concept of initial mark-up is fundamental to retail pricing strategies. It encompasses various considerations, including cost, competition, and consumer demand. By understanding and effectively managing the initial mark-up, businesses can optimize their pricing structures and ultimately achieve greater financial success.

在零售和商业的世界中，定价策略在确定盈利能力和市场竞争力方面起着至关重要的作用。一个常常被提及的关键概念是初始加价，它指的是产品成本价与其在首次上架时的售价之间的差额。理解这个概念对于希望在吸引消费者的同时最大化利润的企业来说至关重要。初始加价可能会受到市场需求、竞争以及整体经济气候等多种因素的影响。当零售商决定初始加价时，必须考虑商品销售成本（COGS）、运营费用和预期利润率。例如，如果一家商店以20美元的价格购买一件衬衫，并希望以30美元的价格出售，那么初始加价将为10美元。这一简单的计算看似直接，但定价的影响却深远。如果初始加价设置得过高，可能会阻止潜在客户，从而导致销售量下降。相反，如果设置得过低，企业可能难以覆盖其成本。此外，不同类型的产品和行业的初始加价可能会有显著差异。奢侈品由于其感知价值和品牌声望，通常具有更高的初始加价。另一方面，日常消费品可能具有较低的初始加价，以吸引更广泛的客户群。零售商必须进行彻底的市场研究，以确定与消费者期望和竞争定价相一致的最佳初始加价。除了市场因素外，季节性趋势也会影响初始加价。例如，在假日季节，零售商可能会由于需求增加而提高其初始加价。然而，他们也必须小心不要定价过高，因为如果价格上涨过快，消费者可能会寻找替代品。因此，找到合适的平衡至关重要。初始加价的另一个重要方面是它在库存管理中的作用。零售商需要监控产品在其初始价格下的销售表现。如果某个商品销售不佳，他们可能需要通过降价或促销来调整初始加价以刺激销售。这种灵活性对于维持现金流和减少过剩库存至关重要，过剩库存可能导致持有成本增加。最终，初始加价不仅仅是一个数字；它反映了零售商对定价和市场定位的战略方法。经过精心计算的初始加价可以增强盈利能力，并确保在市场上的竞争优势。因此，企业必须不断评估其定价策略，并根据不断变化的市场条件和消费者行为进行必要的调整。总之，初始加价的概念是零售定价策略的基础。它包含了多种考虑因素，包括成本、竞争和消费者需求。通过理解和有效管理初始加价，企业可以优化其定价结构，并最终实现更大的财务成功。