prosumer

简明释义

英[prəˈsuːmər]美[prəˈsuːmər]

n. 产消者；专业消费者

英英释义

单词用法

同义词

反义词

例句

1.Prosumer technologymeans that a KOL with good business sense can probably do a better job than anagency.

“术业有专攻”意味着比代理商们有着更灵敏商业嗅觉的KOL可以把同一件事情做得更好。

2.In the winter of 2003, the Canon Digital Rebel (a 6.3 mega pixel prosumer digital SLR camera) became available at a price under $1, 000.

2003年冬，佳能的DigitalRebel（630万像素prosumer数字单反相机）低于1000美元就能买到。

3.For example, a person who designs a kitchen with IKEA's online templates and then buys the necessary kits from an IKEA shop to be assembled in his or her own home is a prosumer.

例如，一个人按照宜家家居网上模板设计厨房，从宜家商店购买必要的设施来布置他的家，这就是一个产消合一者。

4.Emergence of low-cost "prosumer" digital SLR cameras.

低成本“prosumer ”数码单反相机的涌现。

5.For example, a person who designs a kitchen with IKEA's online templates and then buys the necessary kits from an IKEA shop to be assembled in his or her own home is a prosumer.

例如，一个人按照宜家家居网上模板设计厨房，从宜家商店购买必要的设施来布置他的家，这就是一个产消合一者。

6.The rise of social media has turned many users into prosumers 生产者消费者 who create content while consuming it.

社交媒体的兴起使许多用户成为了prosumers 生产者消费者，他们在消费内容的同时也创造内容。

7.As a prosumer 生产者消费者, I enjoy both creating videos and watching them online.

作为一个prosumer 生产者消费者，我喜欢既制作视频又在网上观看它们。

8.Companies are increasingly targeting prosumers 生产者消费者 for their feedback on new products.

公司越来越多地针对prosumers 生产者消费者征求对新产品的反馈。

9.Many brands now collaborate with prosumers 生产者消费者 to enhance their marketing strategies.

许多品牌现在与prosumers 生产者消费者合作，以增强他们的营销策略。

10.The prosumer 生产者消费者 market is growing rapidly, with more people engaging in DIY projects.

随着更多人参与DIY项目，prosumer 生产者消费者市场正在快速增长。

作文

In today's rapidly evolving digital landscape, the term prosumer has gained significant traction. A prosumer refers to an individual who is both a producer and a consumer of goods or services, particularly in the context of technology and media. This dual role has become increasingly prominent with the rise of social media platforms, user-generated content, and the democratization of information. Understanding the implications of being a prosumer can shed light on how modern economies operate and how consumers interact with brands.The concept of the prosumer emerged as a result of technological advancements. With the advent of the internet and mobile devices, individuals are no longer passive consumers; they actively participate in the creation and dissemination of content. For instance, platforms like YouTube and Instagram allow users to create videos and share photos, transforming them into content creators. This shift has blurred the lines between traditional producers and consumers, leading to the emergence of the prosumer.One of the most significant impacts of the prosumer phenomenon is the way it has changed marketing strategies. Brands can no longer rely solely on traditional advertising methods. Instead, they must engage with prosumers who have the power to influence their peers through authentic content. User-generated content, such as reviews and testimonials, plays a crucial role in shaping consumer perceptions. Companies that recognize the value of prosumers often find themselves at a competitive advantage, as these individuals can act as brand ambassadors, promoting products and services in a more relatable manner.Moreover, the prosumer model encourages innovation and collaboration. When consumers are involved in the production process, they provide valuable feedback that can lead to product improvements. Crowdsourcing ideas from prosumers allows companies to tap into a wealth of creativity and insights that may not be available through traditional research methods. This collaborative approach fosters a sense of community and loyalty among consumers, as they feel their opinions are valued and impactful.However, the rise of the prosumer also presents challenges. With the increase in user-generated content, there is a growing concern about quality and authenticity. Not all content produced by prosumers is reliable or accurate, which can lead to misinformation. Brands must navigate this landscape carefully, ensuring that they maintain their reputation while leveraging the power of prosumers. Additionally, the pressure to constantly produce content can lead to burnout among prosumers, as they strive to keep up with the demands of their audience.In conclusion, the concept of the prosumer represents a significant shift in the way we view consumption and production in the digital age. As individuals take on the roles of both producers and consumers, they reshape industries and influence market dynamics. Businesses that embrace the prosumer model can harness the power of collaboration and innovation, but they must also be vigilant in addressing the challenges that arise. Ultimately, understanding the prosumer phenomenon is essential for anyone looking to navigate the complexities of the modern economy and consumer landscape.

在当今快速发展的数字环境中，术语prosumer已获得了显著的关注。prosumer指的是既是商品或服务的生产者又是消费者的个人，特别是在技术和媒体的背景下。这种双重角色随着社交媒体平台、用户生成内容及信息民主化的兴起而变得越来越突出。理解成为prosumer的含义可以揭示现代经济如何运作以及消费者与品牌如何互动。prosumer的概念是由于技术进步而产生的。随着互联网和移动设备的出现，个人不再是被动的消费者；他们积极参与内容的创建和传播。例如，YouTube和Instagram等平台允许用户创建视频和分享照片，将他们转变为内容创作者。这种转变模糊了传统生产者与消费者之间的界限，导致了prosumer的出现。prosumer现象最显著的影响之一是它改变了营销策略。品牌不能再仅仅依赖传统广告方法。相反，他们必须与拥有影响力的prosumer互动，这些人能够通过真实的内容影响同龄人。用户生成的内容，如评论和推荐，在塑造消费者认知方面发挥着至关重要的作用。认识到prosumer价值的公司通常会发现自己处于竞争优势，因为这些个人可以作为品牌大使，以更具亲和力的方式推广产品和服务。此外，prosumer模型鼓励创新和协作。当消费者参与生产过程时，他们提供的宝贵反馈可以导致产品改进。从prosumer那里众包创意使公司能够利用传统研究方法无法获得的创造力和见解。这种协作方式在消费者之间培养了社区感和忠诚度，因为他们感到自己的意见受到重视并且具有影响力。然而，prosumer的兴起也带来了挑战。随着用户生成内容的增加，人们对质量和真实性的担忧也在上升。并非所有由prosumer制作的内容都是可靠或准确的，这可能导致错误信息的传播。品牌必须谨慎应对这一环境，确保在利用prosumer的力量时保持声誉。此外，不断产生内容的压力可能导致prosumer的倦怠，因为他们努力跟上受众的需求。总之，prosumer的概念代表了我们在数字时代对消费和生产的看法的重大转变。当个人同时扮演生产者和消费者的角色时，他们重塑行业并影响市场动态。接受prosumer模型的企业可以利用协作和创新的力量，但他们也必须在解决随之而来的挑战时保持警惕。最终，理解prosumer现象对于任何希望驾驭现代经济和消费者环境复杂性的人来说都是至关重要的。