promotional allowance

简明释义

业务推广津贴

英英释义

例句

1.Our marketing team is negotiating a higher promotional allowance to support our upcoming campaign.

我们的市场团队正在谈判更高的促销津贴以支持即将到来的活动。

2.To boost sales during the holiday season, the company decided to increase the promotional allowance for its best-selling items.

为了在假期期间提升销售，公司决定增加其畅销商品的促销津贴。

3.The retailer offered a promotional allowance to encourage stores to display their new products prominently.

零售商提供了一个促销津贴，以鼓励商店显著展示他们的新产品。

4.Retailers can use the promotional allowance to offset costs associated with advertising and promotions.

零售商可以利用促销津贴来抵消与广告和促销相关的成本。

5.The promotional allowance provided by the manufacturer helped the distributor reduce prices for consumers.

制造商提供的促销津贴帮助分销商降低了消费者的价格。

作文

In the world of marketing and sales, companies often seek innovative ways to attract customers and boost their sales figures. One effective strategy that many businesses employ is the use of a promotional allowance. A promotional allowance refers to a financial incentive provided by manufacturers or suppliers to retailers to promote specific products. This allowance can take various forms, such as discounts, rebates, or cash payments, and is designed to encourage retailers to feature certain items more prominently in their stores or to run promotional campaigns. For instance, a beverage company might offer a promotional allowance to a supermarket chain for displaying its new drink in an eye-catching end-cap display. The purpose of a promotional allowance is to enhance product visibility and drive sales. By incentivizing retailers, manufacturers can ensure that their products are given priority on the shelves, which can lead to increased consumer interest. Retailers benefit from this arrangement as well; they receive financial support that can help offset the costs associated with running promotions or setting up displays. However, the effectiveness of a promotional allowance depends on several factors. First, the amount of the allowance must be substantial enough to motivate retailers to take action. If the incentive is too small, it may not be worth the effort for retailers to promote the product. Additionally, the timing of the promotional allowance is crucial. Manufacturers need to align their allowances with peak shopping seasons or special events to maximize impact. For example, offering a promotional allowance during the holiday season can significantly boost sales as consumers are more inclined to purchase gifts and festive items. Another important aspect to consider is the communication of the promotional allowance to retailers. Clear guidelines and expectations must be established so that retailers understand how to utilize the allowance effectively. This includes providing them with marketing materials, product information, and any necessary training to ensure that they can successfully promote the product. Moreover, tracking the results of a promotional allowance is essential for evaluating its success. Companies should analyze sales data, customer feedback, and other metrics to determine whether the allowance led to increased sales and improved product visibility. This analysis can inform future marketing strategies and help businesses refine their approach to promotional allowances. In conclusion, a promotional allowance is a powerful tool in the arsenal of marketing strategies used by manufacturers and suppliers. By providing financial incentives to retailers, businesses can enhance product visibility, drive sales, and ultimately achieve greater market success. However, the effectiveness of such allowances hinges on careful planning, execution, and evaluation. As the retail landscape continues to evolve, understanding and leveraging promotional allowances will remain a critical component of successful marketing efforts.

在市场营销和销售的世界中，公司经常寻求创新的方法来吸引客户并提升销售数字。一种许多企业采用的有效策略是使用促销津贴。促销津贴是指制造商或供应商向零售商提供的财务激励，以促进特定产品的销售。这种津贴可以采取多种形式，如折扣、回扣或现金支付，旨在鼓励零售商在其商店中更突出地展示某些商品或开展促销活动。例如，一家饮料公司可能会向一家超市连锁店提供促销津贴，以便在显眼的端头展示其新饮品。促销津贴的目的是提高产品的可见性并推动销售。通过激励零售商，制造商可以确保他们的产品在货架上优先展示，这可以导致消费者兴趣的增加。零售商也从这种安排中受益；他们获得的财务支持可以帮助抵消与进行促销或设置展示相关的成本。然而，促销津贴的有效性取决于几个因素。首先，津贴的金额必须足够大，以激励零售商采取行动。如果激励措施太小，零售商可能没有必要为促进产品而付出努力。此外，促销津贴的时机至关重要。制造商需要将其津贴与购物高峰季节或特殊活动对齐，以最大化影响。例如，在假日季节提供促销津贴可以显著提高销售，因为消费者更倾向于购买礼物和节日商品。另一个重要方面是将促销津贴传达给零售商。必须建立明确的指导方针和期望，以便零售商理解如何有效利用津贴。这包括向他们提供营销材料、产品信息和任何必要的培训，以确保他们能够成功推广产品。此外，跟踪促销津贴的结果对于评估其成功至关重要。公司应分析销售数据、客户反馈和其他指标，以确定津贴是否带来了销售增长和产品可见性的改善。这种分析可以为未来的营销策略提供信息，并帮助企业完善其对促销津贴的处理。总之，促销津贴是制造商和供应商在营销策略工具箱中的强大工具。通过向零售商提供财务激励，企业可以提高产品的可见性，推动销售，并最终实现更大的市场成功。然而，这种津贴的有效性依赖于仔细的规划、执行和评估。随着零售环境的不断发展，理解和利用促销津贴将始终是成功营销工作的关键组成部分。