marketing mix

简明释义

行销组合

英英释义

例句

1.Understanding the components of the marketing mix is essential for any marketer.

理解营销组合的组成部分对任何营销人员来说都是至关重要的。

2.The company's new product launch was successful due to a well-planned marketing mix.

由于精心策划的营销组合，公司的新产品发布取得了成功。

3.Adjusting the marketing mix can help improve sales performance.

调整营销组合可以帮助提高销售业绩。

4.A strong marketing mix can differentiate a brand from its competitors.

强大的营销组合可以使品牌与竞争对手区分开来。

5.The restaurant revamped its marketing mix to attract more customers.

这家餐厅重新设计了其营销组合以吸引更多顾客。

作文

The concept of marketing mix refers to the combination of various elements that a company uses to promote its products and services effectively. Traditionally, the marketing mix is often summarized by the four Ps: Product, Price, Place, and Promotion. Each of these elements plays a crucial role in determining how a product is perceived by consumers and how successful it will be in the market.Firstly, the 'Product' aspect of the marketing mix involves the goods or services that a business offers. This includes not only the physical attributes of the product but also its quality, features, branding, and packaging. For example, a smartphone company must consider what features consumers want, such as camera quality, battery life, and design. The right product can meet consumer needs and stand out in a competitive marketplace.Secondly, pricing strategy is another vital component of the marketing mix. The price must reflect the perceived value of the product while being competitive enough to attract customers. A company can adopt various pricing strategies, such as penetration pricing, skimming, or competitive pricing, depending on their target market and business goals. For instance, luxury brands often use premium pricing to create an image of exclusivity and high quality.The third element, 'Place,' refers to the distribution channels through which a product reaches the consumer. This could involve physical locations like retail stores or online platforms. A well-planned distribution strategy ensures that products are available where and when consumers want them. For example, a brand selling organic food may choose to distribute its products through health food stores and online grocery services to reach health-conscious consumers effectively.Lastly, 'Promotion' encompasses all the activities that communicate the product’s benefits and persuade consumers to purchase it. This includes advertising, sales promotions, public relations, and social media marketing. Companies need to choose the right promotional strategies to connect with their target audience. For example, a new video game launch might utilize social media influencers and gaming conventions to generate buzz and excitement among potential buyers.In conclusion, the marketing mix is a foundational concept in marketing that helps businesses strategize and implement their marketing efforts. By carefully considering each of the four Ps, companies can create a cohesive strategy that resonates with their target audience and drives sales. Understanding the marketing mix allows marketers to adapt to changing market conditions and consumer preferences, ultimately leading to greater success in their endeavors.

“营销组合”的概念指的是公司用来有效推广其产品和服务的各种元素的组合。传统上，“营销组合”通常用四个P来总结：产品、价格、地点和促销。这些元素在确定产品在消费者心中的认知以及它在市场上的成功与否方面都起着至关重要的作用。首先，“产品”这一方面涉及企业所提供的商品或服务。这不仅包括产品的物理属性，还包括其质量、特征、品牌和包装。例如，一家智能手机公司必须考虑消费者希望拥有的功能，例如相机质量、电池寿命和设计。正确的产品可以满足消费者的需求，并在竞争激烈的市场中脱颖而出。其次，定价策略是“营销组合”的另一个重要组成部分。价格必须反映产品的感知价值，同时又要具有足够的竞争力以吸引顾客。公司可以根据目标市场和商业目标采用各种定价策略，如渗透定价、撇脂定价或竞争定价。例如，奢侈品牌通常使用高价策略来营造独特性和高质量的形象。第三个元素“地点”指的是产品到达消费者的分销渠道。这可能涉及零售店等实体位置或在线平台。良好的分销策略确保产品在消费者想要的地方和时间可用。例如，销售有机食品的品牌可能选择通过健康食品商店和在线杂货服务来分销其产品，以有效接触到注重健康的消费者。最后，“促销”涵盖了所有传达产品好处并说服消费者购买的活动。这包括广告、促销活动、公共关系和社交媒体营销。公司需要选择合适的促销策略，以便与目标受众建立联系。例如，一款新视频游戏的发布可能会利用社交媒体影响者和游戏展览会来为潜在买家创造热度和兴奋感。总之，“营销组合”是营销中的一个基础概念，帮助企业策划和实施其营销工作。通过仔细考虑四个P，公司可以创建一个与目标受众产生共鸣并推动销售的整体策略。理解“营销组合”使营销人员能够适应不断变化的市场条件和消费者偏好，最终在其努力中取得更大的成功。