marketing variance

简明释义

行销差异

英英释义

例句

1.The finance team reported a significant marketing variance that affected our overall budget.

财务团队报告了一个显著的市场变异，这影响了我们的整体预算。

2.The company analyzed the marketing variance to determine the effectiveness of their latest campaign.

公司分析了市场变异以确定他们最新活动的有效性。

3.The quarterly review highlighted a positive marketing variance due to increased online sales.

季度审查强调了由于在线销售增加而出现的积极市场变异。

4.Understanding the marketing variance helps us allocate resources more effectively.

理解市场变异有助于我们更有效地分配资源。

5.By examining the marketing variance, we can identify areas for improvement in our advertising strategy.

通过检查市场变异，我们可以确定广告策略中的改进领域。

作文

In the realm of business and finance, understanding various metrics is crucial for effective decision-making. One such important metric is marketing variance, which refers to the difference between the expected or budgeted marketing costs and the actual marketing expenses incurred. This concept plays a vital role in evaluating the performance of marketing strategies and helps businesses identify areas for improvement.To comprehend marketing variance, it is essential to break down its components. The first part, 'marketing', encompasses all activities related to promoting and selling products or services. This includes market research, advertising, sales promotions, and public relations efforts. The second part, 'variance', indicates a deviation or discrepancy from a planned outcome. Therefore, marketing variance can be viewed as a financial indicator that reflects how well a company is adhering to its marketing budget.For instance, if a company allocates $100,000 for a marketing campaign but ends up spending $120,000, the marketing variance would be $20,000 over budget. This overspending could result from various factors, such as unexpected costs, ineffective budgeting, or changes in market conditions. Conversely, if the company manages to conduct the campaign for only $80,000, it would have a marketing variance of $20,000 under budget, indicating efficient use of resources.Analyzing marketing variance is crucial for several reasons. Firstly, it allows companies to assess the effectiveness of their marketing strategies. By comparing actual expenditures to budgeted amounts, businesses can determine whether their marketing initiatives are yielding positive returns or requiring adjustments. Secondly, understanding this variance helps in future budgeting processes. If a particular marketing strategy consistently results in a negative marketing variance, it may signal the need for a reevaluation of that approach.Moreover, marketing variance provides insights into market dynamics. For example, if a company experiences an increase in costs due to rising media prices, understanding this variance can help them adjust their marketing strategies accordingly. They might decide to allocate resources differently or explore alternative marketing channels to mitigate costs.In conclusion, marketing variance is a significant metric that aids businesses in navigating the complexities of marketing expenditures. By closely monitoring this variance, companies can enhance their financial performance, refine their marketing strategies, and ultimately achieve better alignment with their overall business objectives. As the market landscape continues to evolve, the ability to adapt and respond to marketing variance will remain a key factor in sustaining competitive advantage and driving growth in any organization.

在商业和金融领域，理解各种指标对有效决策至关重要。其中一个重要的指标是营销差异，它指的是预期或预算的营销成本与实际发生的营销费用之间的差额。这个概念在评估营销策略的表现中发挥着重要作用，并帮助企业识别改进的领域。要理解营销差异，首先需要分解其组成部分。第一部分，“营销”涵盖了与推广和销售产品或服务相关的所有活动。这包括市场调研、广告、促销和公共关系等工作。第二部分，“差异”表示与计划结果的偏离或差异。因此，营销差异可以被视为一个财务指标，反映了公司在遵循其营销预算方面的表现。例如，如果一家公司为一次营销活动分配了100,000美元的预算，但最终花费了120,000美元，那么营销差异将是超出预算的20,000美元。这种超支可能是由于多种因素造成的，例如意外费用、预算不当或市场条件变化。相反，如果公司仅以80,000美元完成活动，则会有20,000美元的营销差异，表明资源使用效率高。分析营销差异至关重要，原因有几个。首先，它允许公司评估其营销策略的有效性。通过将实际支出与预算金额进行比较，企业可以确定其营销活动是否产生了积极的回报，或者是否需要进行调整。其次，理解这一差异有助于未来的预算编制。如果某一特定营销策略持续导致负的营销差异，这可能表明需要重新评估该方法。此外，营销差异提供了市场动态的洞察。例如，如果一家公司因媒体价格上涨而面临成本增加，理解这一差异可以帮助他们相应调整营销策略。他们可能决定重新分配资源或探索替代的营销渠道以降低成本。总之，营销差异是一个重要的指标，帮助企业应对营销支出的复杂性。通过密切监控这一差异，公司可以提高财务表现，完善营销策略，并最终实现与整体商业目标的更好对齐。随着市场环境的不断演变，适应并响应营销差异的能力将继续成为维持竞争优势和推动企业增长的关键因素。