psychological price

简明释义

心理上的价格

英英释义

例句

1.Understanding the psychological price helps marketers create effective advertising strategies.

理解心理价格有助于市场营销人员制定有效的广告策略。

2.When pricing their services, the company considered the psychological price to ensure customers felt they were getting value for money.

在定价他们的服务时，公司考虑了心理价格，以确保客户觉得物有所值。

3.The new smartphone has a high psychological price, making consumers feel they are getting a premium product.

这款新智能手机的心理价格很高，让消费者觉得他们正在购买一款高端产品。

4.Luxury brands often set a high psychological price to maintain an exclusive image.

奢侈品牌通常设定高的心理价格以维持独特形象。

5.Discounts can lower the psychological price of a product, making it more appealing to buyers.

折扣可以降低产品的心理价格，使其对买家更具吸引力。

作文

In today's consumer-driven society, the concept of price extends beyond mere numbers on a tag; it encompasses various psychological factors that influence our purchasing decisions. One such factor is the psychological price (心理价格), which refers to the perceived value of a product or service in the minds of consumers. This perception can significantly affect their willingness to buy, regardless of the actual monetary cost involved.To illustrate this concept, consider the example of luxury brands. When consumers purchase a high-end handbag, they are often not just paying for the physical item itself but also for the status and prestige associated with it. The psychological price (心理价格) they attach to this handbag far exceeds its production cost. This phenomenon demonstrates how emotional and social factors can elevate a product's perceived value, leading consumers to justify spending more than they might on a similar item from a less prestigious brand.Moreover, the psychological price (心理价格) can also be influenced by marketing strategies. For instance, when a company advertises a product as being 'limited edition' or 'exclusive', it creates a sense of urgency and rarity. Consumers may perceive these products as more valuable, thus increasing their psychological price (心理价格). This tactic taps into the fear of missing out (FOMO), compelling individuals to make purchases they might not have considered otherwise.Additionally, the psychological price (心理价格) can vary across different cultures and demographics. What one group perceives as a reasonable price, another may view as exorbitant. For example, in some cultures, spending a significant amount on a wedding dress is seen as a worthy investment, reflecting the importance of the occasion. In contrast, other cultures may prioritize practicality over extravagance, leading to a lower psychological price (心理价格) for similar items.Understanding the psychological price (心理价格) is crucial for businesses aiming to optimize their pricing strategies. By recognizing the emotional triggers and societal influences that shape consumer perceptions, companies can tailor their offerings to better align with customer expectations. This alignment can lead to increased sales and customer loyalty, as consumers feel understood and valued.In conclusion, the psychological price (心理价格) is a powerful concept that transcends traditional notions of pricing. It encompasses the complex interplay between consumer emotions, cultural values, and marketing strategies. By acknowledging and leveraging this psychological aspect of pricing, businesses can create more effective marketing campaigns and enhance their overall profitability. As consumers, being aware of the psychological price (心理价格) can empower us to make more informed purchasing decisions, ensuring that we are not solely driven by the numbers but also by the value we place on the experiences and emotions associated with our purchases.

在当今以消费者为主导的社会中，价格的概念超越了标签上的数字，它包含了影响我们购买决策的各种心理因素。其中一个因素是心理价格（psychological price），它指的是消费者心中对产品或服务的感知价值。这种感知可以显著影响他们的购买意愿，无论实际的货币成本如何。为了说明这一概念，可以考虑奢侈品牌的例子。当消费者购买一款高端手袋时，他们往往不仅仅是在为物理物品本身付费，而是为与之相关的地位和声望付费。他们对这款手袋附加的心理价格（psychological price）远远超过其生产成本。这一现象表明，情感和社会因素如何提升产品的感知价值，从而导致消费者为类似商品支付比他们可能在不太知名品牌上花费更多的钱。此外，心理价格（psychological price）也可以受到营销策略的影响。例如，当一家公司将某个产品宣传为“限量版”或“独家”的时候，就会创造出一种紧迫感和稀缺性。消费者可能会将这些产品视为更有价值，从而提高其心理价格（psychological price）。这一策略利用了错失恐惧症（FOMO），促使人们做出他们可能不会考虑的购买。此外，心理价格（psychological price）在不同文化和人口统计中可能有所不同。一个群体认为合理的价格，另一个群体可能会视为过高。例如，在某些文化中，在婚纱上花费大量金额被视为值得的投资，反映了场合的重要性。相反，其他文化可能更注重实用性而非奢华，从而导致类似物品的心理价格（psychological price）较低。理解心理价格（psychological price）对于希望优化定价策略的企业至关重要。通过认识到塑造消费者感知的情感触发因素和社会影响，公司可以调整其产品，以更好地符合客户期望。这种一致性可以导致销售额和客户忠诚度的提高，因为消费者感到被理解和重视。总之，心理价格（psychological price）是一个强大的概念，超越了传统的定价观念。它涵盖了消费者情感、文化价值和营销策略之间复杂的相互作用。通过承认和利用这一定价的心理方面，企业可以创造更有效的营销活动，增强整体盈利能力。作为消费者，意识到心理价格（psychological price）可以使我们能够做出更明智的购买决策，确保我们不仅仅被数字驱动，还被我们对购买体验和情感的价值所驱动。