sales estimate

简明释义

销售估计

英英释义

A sales estimate is an approximation of the expected revenue or number of units that a company anticipates selling over a specific period.

销售估算是对公司在特定时间段内预期销售的收入或单位数量的近似值。

例句

1.Before launching the new campaign, we need to finalize the sales estimate to set realistic goals.

在推出新活动之前,我们需要确定销售估算以设定实际目标。

2.We submitted our sales estimate to the board for approval before proceeding with production.

在继续生产之前,我们向董事会提交了我们的销售估算以供批准。

3.The manager reviewed the sales estimate for the upcoming quarter to prepare the budget.

经理审查了即将到来的季度的销售估算以准备预算。

4.Based on last year's data, our sales estimate for this product is projected to increase by 15%.

根据去年的数据,我们对该产品的销售估算预计将增长15%。

5.The sales estimate showed a significant drop in revenue, prompting a review of marketing strategies.

这份销售估算显示收入大幅下降,促使我们审查市场营销策略。

作文

In the world of business, accurate forecasting is crucial for success. One of the key components of effective forecasting is the ability to produce a reliable sales estimate. A sales estimate (销售估计) is a projection of the expected sales for a specific period, usually based on historical data, market analysis, and current trends. This estimate helps businesses make informed decisions regarding inventory management, budgeting, and resource allocation.To understand the importance of a sales estimate, consider a retail company preparing for the holiday season. The company needs to anticipate how many products it will sell during this peak time. By analyzing past sales data from previous years, the company can create a sales estimate that reflects expected consumer demand. If the estimate is too low, the company risks running out of stock, leading to missed sales opportunities. Conversely, if the estimate is too high, the company may overstock, resulting in excess inventory that could lead to markdowns and reduced profits.Creating a reliable sales estimate involves several steps. First, businesses must gather historical sales data. This data serves as the foundation for future projections. Next, companies should analyze market conditions, including economic indicators, competitive landscape, and consumer behavior. For instance, if a new competitor enters the market, it might affect the sales estimate negatively, while a growing economy could enhance it.Additionally, businesses often employ statistical methods to refine their sales estimates. Techniques such as regression analysis or time series analysis can provide valuable insights into sales patterns and trends. By applying these methods, companies can enhance the accuracy of their projections, allowing them to plan more effectively.Moreover, collaboration between different departments can improve the quality of sales estimates. Marketing teams, for example, can provide insights into upcoming promotions or advertising campaigns that may influence sales. Similarly, the finance department can offer input on budget constraints that might impact production levels. By working together, these departments can create a comprehensive sales estimate that reflects various aspects of the business.It is also essential for companies to regularly review and adjust their sales estimates. As market conditions change, so too should the estimates. For example, if a sudden economic downturn occurs, a company may need to revise its sales estimate downward to avoid overproduction. On the other hand, if a product gains unexpected popularity, the company might need to increase its sales estimate to meet demand.In conclusion, a sales estimate (销售估计) is a vital tool for businesses seeking to navigate the complexities of the market. By accurately forecasting sales, companies can optimize their operations, manage resources effectively, and ultimately drive profitability. The process of creating a reliable sales estimate involves gathering historical data, analyzing market conditions, employing statistical methods, fostering interdepartmental collaboration, and remaining adaptable to changes. In an ever-evolving business landscape, mastering the art of sales estimates is essential for long-term success.

在商业世界中,准确的预测对成功至关重要。有效预测的关键组成部分之一是能够生成可靠的销售估计销售估计(销售估计)是对特定时期内预期销售额的预测,通常基于历史数据、市场分析和当前趋势。这一估计帮助企业就库存管理、预算编制和资源分配做出明智的决策。为了理解销售估计的重要性,可以考虑一家零售公司为假日季节做准备的情况。该公司需要预测在这个高峰期将销售多少产品。通过分析过去几年的销售数据,该公司可以创建一个反映预期消费者需求的销售估计。如果估计过低,公司可能面临缺货的风险,从而导致错失销售机会。相反,如果估计过高,公司可能会库存过多,导致多余的库存,这可能会导致降价和利润减少。创建可靠的销售估计涉及几个步骤。首先,企业必须收集历史销售数据。这些数据是未来预测的基础。接下来,公司应分析市场状况,包括经济指标、竞争环境和消费者行为。例如,如果有新的竞争者进入市场,可能会对销售估计产生负面影响,而经济增长可能会增强它。此外,企业通常采用统计方法来完善其销售估计。回归分析或时间序列分析等技术可以提供有关销售模式和趋势的宝贵见解。通过应用这些方法,公司可以提高其预测的准确性,从而更有效地进行规划。此外,不同部门之间的合作可以提高销售估计的质量。例如,营销团队可以提供有关即将到来的促销活动或广告活动可能影响销售的见解。类似地,财务部门可以就可能影响生产水平的预算限制提供意见。通过共同努力,这些部门可以创建一个全面的销售估计,反映业务的各个方面。定期审查和调整销售估计也至关重要。随着市场条件的变化,估计也应随之变化。例如,如果突然发生经济衰退,公司可能需要向下修正其销售估计以避免过度生产。另一方面,如果某个产品意外受欢迎,公司可能需要增加其销售估计以满足需求。总之,销售估计(销售估计)是企业在复杂市场中寻求导航的重要工具。通过准确预测销售,企业可以优化运营,有效管理资源,并最终推动盈利能力。创建可靠的销售估计的过程包括收集历史数据、分析市场状况、采用统计方法、促进部门间合作并保持适应变化。在不断发展的商业环境中,掌握销售估计的艺术对长期成功至关重要。

相关单词

sales

sales详解:怎么读、什么意思、用法