marketing overhead expenditure variance

简明释义

销售共同成本支出差异

英英释义

例句

1.By tracking the marketing overhead expenditure variance, we can better allocate our resources for future campaigns.

通过跟踪市场营销间接费用差异，我们可以更好地分配未来活动的资源。

2.The company reported a significant marketing overhead expenditure variance this quarter, indicating that they spent more on advertising than budgeted.

该公司本季度报告了显著的市场营销间接费用差异，这表明他们在广告上的支出超过了预算。

3.To address the marketing overhead expenditure variance, the team will review their spending on digital campaigns.

为了应对市场营销间接费用差异，团队将审查他们在数字营销活动上的支出。

4.Management is concerned about the marketing overhead expenditure variance as it could affect overall profitability.

管理层对市场营销间接费用差异感到担忧，因为这可能会影响整体盈利能力。

5.The marketing overhead expenditure variance analysis revealed that most overspending occurred during the holiday season.

对市场营销间接费用差异的分析显示，大部分超支发生在假日季节。

作文

In today's competitive business environment, understanding financial metrics is crucial for the success of any organization. One such important metric is the marketing overhead expenditure variance, which plays a significant role in evaluating the efficiency of marketing expenditures. This term refers to the difference between the budgeted marketing overhead costs and the actual marketing overhead costs incurred during a specific period. By analyzing this variance, businesses can better understand how well they are managing their marketing resources and whether they are achieving their desired return on investment.To grasp the significance of marketing overhead expenditure variance, it is essential to first comprehend what constitutes marketing overhead costs. These costs include expenses related to marketing activities that do not directly generate revenue but are necessary for supporting sales efforts. Examples of marketing overhead costs include salaries for marketing staff, advertising expenses, promotional materials, and market research costs. When companies set their marketing budgets, they estimate these costs based on historical data and projected market conditions.However, as with any budget, actual expenditures may vary from the estimates. The marketing overhead expenditure variance provides insights into these discrepancies. A favorable variance occurs when actual costs are lower than budgeted costs, indicating efficient use of resources. Conversely, an unfavorable variance arises when actual costs exceed budgeted costs, signaling potential overspending or inefficiencies in marketing strategies.Analyzing the marketing overhead expenditure variance allows businesses to make informed decisions about their marketing strategies. For instance, if a company consistently experiences unfavorable variances, it may need to reassess its marketing tactics, streamline operations, or allocate resources more effectively. On the other hand, a favorable variance could encourage the company to invest more in successful marketing initiatives or explore new opportunities for growth.Moreover, the marketing overhead expenditure variance can also serve as a benchmark for performance evaluation. By comparing variances across different periods or against industry standards, organizations can identify trends and areas for improvement. This analysis helps to ensure that marketing efforts align with overall business objectives and contribute positively to the bottom line.In conclusion, the marketing overhead expenditure variance is a vital financial metric that helps organizations assess their marketing efficiency and effectiveness. By closely monitoring this variance, businesses can optimize their marketing expenditures, enhance decision-making processes, and ultimately drive better financial performance. Understanding this concept not only aids in effective budgeting but also fosters a culture of accountability within marketing teams, ensuring that every dollar spent contributes to the company's success. Therefore, mastering the intricacies of marketing overhead expenditure variance is essential for any marketing professional aiming to thrive in today’s dynamic business landscape.

在当今竞争激烈的商业环境中，理解财务指标对任何组织的成功至关重要。其中一个重要的指标是市场间接费用支出差异，它在评估营销支出效率方面发挥着重要作用。这个术语指的是预算的市场间接费用与特定期间内实际发生的市场间接费用之间的差异。通过分析这一差异，企业可以更好地理解他们如何管理营销资源，以及是否实现了预期的投资回报。要理解市场间接费用支出差异的重要性，首先必须理解什么构成市场间接费用。这些费用包括与营销活动相关的支出，这些支出并不直接产生收入，但对于支持销售工作是必要的。市场间接费用的例子包括营销人员的工资、广告费用、促销材料和市场调研费用。当公司设定营销预算时，他们会根据历史数据和预计的市场情况来估算这些费用。然而，和任何预算一样，实际支出可能会与估算有所不同。市场间接费用支出差异提供了对这些差异的洞察。当实际费用低于预算费用时，就出现了有利差异，这表明资源的有效利用。相反，当实际费用超过预算费用时，就会出现不利差异，这表明可能存在超支或营销策略中的低效。分析市场间接费用支出差异使企业能够对其营销策略做出明智的决策。例如，如果一家公司持续经历不利差异，可能需要重新评估其营销策略，简化运营或更有效地分配资源。另一方面，有利差异可能会鼓励公司在成功的营销活动中投入更多，或探索新的增长机会。此外，市场间接费用支出差异还可以作为绩效评估的基准。通过比较不同期间的差异或与行业标准进行比较，组织可以识别趋势和改进领域。这种分析有助于确保营销工作与整体业务目标保持一致，并对底线产生积极影响。总之，市场间接费用支出差异是一个重要的财务指标，帮助组织评估其营销效率和有效性。通过密切监控这一差异，企业可以优化其营销支出，增强决策过程，并最终推动更好的财务业绩。理解这一概念不仅有助于有效的预算编制，还促进了营销团队内部的问责文化，确保每一笔支出都为公司的成功做出贡献。因此，掌握市场间接费用支出差异的复杂性，对于任何希望在当今动态商业环境中蓬勃发展的营销专业人士来说都是至关重要的。