loss leader pricing

简明释义

吸引顾客的特价商品定价法

英英释义

例句

1.During the back-to-school season, many office supply stores employ loss leader pricing for notebooks and pens.

在返校季节，许多办公用品商店对笔记本和钢笔采用损失领头定价。

2.Many retailers use loss leader pricing during holiday sales to boost foot traffic in their stores.

许多零售商在假期促销期间使用损失领头定价来增加店内客流量。

3.The strategy of loss leader pricing can lead to short-term losses but can be beneficial in the long run.

采用损失领头定价策略可能会导致短期亏损，但从长远来看可能是有利的。

4.The supermarket implemented loss leader pricing to attract more customers by selling milk at a very low price.

超市实施了损失领头定价，通过以非常低的价格出售牛奶来吸引更多顾客。

5.By offering certain items at loss leader pricing, the company hopes to increase overall sales of other products.

通过以损失领头定价提供某些商品，公司希望增加其他产品的整体销售。

作文

In the world of retail and marketing, businesses are constantly looking for innovative strategies to attract customers and boost sales. One such strategy is known as loss leader pricing, a tactic that involves selling a product at a price lower than its market cost to draw in consumers. This approach can be highly effective, but it also comes with its own set of risks and challenges.The concept of loss leader pricing is rooted in the idea that by offering certain products at a significant discount, retailers can lure customers into their stores or websites. Once these customers are engaged, they may purchase additional items that are priced normally, thereby compensating for the loss incurred on the discounted product. For example, grocery stores often sell staple items like milk or bread at a loss, knowing that once customers come in for those items, they are likely to buy other higher-margin products as well.However, implementing loss leader pricing requires careful consideration. Retailers must ensure that the discounted items are attractive enough to draw in customers but still manageable within their overall business model. Additionally, there is a fine line between effective loss leading and simply devaluing a brand. If customers begin to associate a retailer with low prices alone, it may undermine the perceived value of the brand in the long run.Another important aspect of loss leader pricing is its impact on competition. When a retailer employs this strategy, it can create a ripple effect in the market. Competitors may feel pressured to match these low prices, which can lead to a price war. While this may benefit consumers in the short term, it can be detrimental to businesses, especially smaller ones that may not have the financial flexibility to sustain prolonged periods of reduced profit margins.Moreover, legal considerations must also be taken into account. In some regions, loss leader pricing can raise antitrust concerns if it is perceived as an attempt to eliminate competition. Retailers must navigate these regulations carefully to avoid potential legal repercussions.In conclusion, loss leader pricing is a powerful marketing strategy that can drive traffic and increase sales when executed correctly. It allows businesses to attract customers and potentially upsell other products. However, it is essential for retailers to balance the benefits of this strategy with the risks involved, including the potential for brand devaluation, competitive backlash, and legal issues. As the retail landscape continues to evolve, understanding the intricacies of loss leader pricing will be crucial for businesses looking to thrive in an increasingly competitive environment.

在零售和市场营销的世界中，企业不断寻找创新策略来吸引顾客并提升销售。其中一种策略被称为亏损领头定价，这种方法涉及以低于市场成本的价格销售产品，以吸引消费者。这种方法可以非常有效，但也伴随着自身的一系列风险和挑战。亏损领头定价的概念根植于这样一个想法：通过以显著折扣提供某些产品，零售商可以吸引顾客进入他们的商店或网站。一旦这些顾客被吸引，他们可能会购买其他正常定价的商品，从而弥补在折扣产品上产生的损失。例如，杂货店通常以亏损的价格出售牛奶或面包等基本商品，知道一旦顾客因这些商品而进店，他们很可能会购买其他利润更高的产品。然而，实施亏损领头定价需要仔细考虑。零售商必须确保折扣商品足够吸引顾客，同时在其整体商业模式中可控。此外，有效的亏损引导与简单地贬值品牌之间存在微妙的界限。如果顾客开始将零售商与低价联系在一起，这可能会在长期内削弱品牌的感知价值。亏损领头定价的另一个重要方面是其对竞争的影响。当零售商采用这一策略时，可能会在市场上产生涟漪效应。竞争对手可能会感到有压力去匹配这些低价，这可能导致价格战。虽然这可能在短期内惠及消费者，但对于财务灵活性较小的小型企业而言，可能会对业务造成不利影响，特别是在持续减少利润率的情况下。此外，法律考量也必须纳入考虑。在某些地区，如果亏损领头定价被视为消除竞争的尝试，可能会引发反垄断问题。零售商必须谨慎处理这些法规，以避免潜在的法律后果。总之，亏损领头定价是一种强大的营销策略，当正确执行时，可以推动流量并增加销售。它使企业能够吸引顾客并可能追加销售其他产品。然而，零售商必须平衡这种策略的好处与所涉及的风险，包括品牌贬值、竞争反击和法律问题。随着零售环境的不断演变，理解亏损领头定价的复杂性对于希望在日益竞争的环境中蓬勃发展的企业至关重要。