unsought goods

简明释义

未考虑性商品

英英释义

例句

1.Many consumers are unaware of the benefits of unsought goods, such as insurance policies.

许多消费者对未被寻求的商品的好处并不了解，例如保险政策。

2.Marketing strategies for unsought goods often focus on education rather than persuasion.

针对未被寻求的商品的营销策略通常侧重于教育而非说服。

3.Companies that sell unsought goods often rely on word-of-mouth and referrals.

销售未被寻求的商品的公司通常依赖口碑和推荐。

4.Funeral services are a classic example of unsought goods that most people don't think about until needed.

殡葬服务是一个经典的未被寻求的商品例子，大多数人在需要之前并不会考虑。

5.The sales of unsought goods can increase significantly during emergencies, like health insurance during a pandemic.

在紧急情况下，例如疫情期间，未被寻求的商品的销售可能会显著增加，比如健康保险。

作文

In the world of marketing and consumer behavior, understanding the different types of goods is crucial for businesses to effectively target their audience. Among these classifications, unsought goods play a unique role that often goes unnoticed. Unsought goods are products that consumers do not think about regularly or may not even know they need until a specific situation arises. This concept can be better understood through various examples and its implications in the marketplace.One common example of unsought goods is life insurance. Most people do not actively seek out life insurance policies; however, when faced with the reality of mortality or starting a family, they suddenly realize the importance of having such a safety net. This type of product is not something that consumers desire on a daily basis, but when the need arises, it becomes a priority. Therefore, marketing strategies for unsought goods often focus on creating awareness and highlighting the potential necessity of the product.Another example is emergency services or roadside assistance plans. Many drivers do not consider these services until they find themselves stranded on the side of the road with a flat tire or a dead battery. At that moment, the value of having a reliable service provider becomes evident. Businesses that offer unsought goods must invest in advertising that emphasizes the peace of mind and security these products can provide, even if consumers do not actively seek them out.The challenge with unsought goods lies in the marketing approach. Traditional advertising methods may not be as effective because consumers are not actively looking for these products. Instead, companies must adopt strategies that create urgency or highlight potential risks associated with not having the product. For instance, a company selling home security systems might run advertisements showcasing crime statistics in certain neighborhoods, prompting homeowners to reconsider their security measures. By tapping into the fears or concerns of potential customers, businesses can effectively market unsought goods.Moreover, the internet has transformed how unsought goods are marketed and sold. Online platforms allow businesses to reach a broader audience and provide information that consumers may not have been aware of previously. For example, health-related products, such as supplements or medical alert systems, can be promoted through informative content that educates consumers about their benefits. This shift towards digital marketing has made it easier for companies to inform consumers about unsought goods and their importance in everyday life.In conclusion, unsought goods are an essential aspect of consumer behavior that requires thoughtful marketing strategies. By recognizing that these products are not top-of-mind for consumers, businesses can tailor their approaches to create awareness and highlight the necessity of such goods. Whether it is through traditional advertising or digital marketing, understanding the nature of unsought goods allows companies to connect with their audience in meaningful ways, ultimately leading to increased sales and customer satisfaction. As consumers navigate their lives, they may not always recognize their need for unsought goods, but effective marketing can bridge that gap, ensuring that these vital products are available when needed.

在市场营销和消费者行为的世界中，理解不同类型商品的分类对企业有效地瞄准其受众至关重要。在这些分类中，unsought goods（不可寻求商品）扮演了一个独特的角色，这常常被忽视。unsought goods是指消费者并不经常考虑的产品，或者直到特定情况出现时，他们可能甚至不知道自己需要这些产品。通过各种例子和其在市场中的影响，可以更好地理解这一概念。一个常见的unsought goods例子是人寿保险。大多数人并不会主动寻找人寿保险政策；然而，当面临死亡或组建家庭的现实时，他们突然意识到拥有这样的安全网的重要性。这种类型的产品并不是消费者日常所渴望的，但当需求出现时，它就成为了优先事项。因此，unsought goods的营销策略通常侧重于创造意识，并强调产品的潜在必要性。另一个例子是紧急服务或道路救援计划。许多司机在发现自己在路边被困、轮胎漏气或电池没电时，并不会考虑这些服务。此时，拥有可靠服务提供商的价值变得显而易见。提供unsought goods的企业必须投资于强调这些产品能够提供的安心和安全感的广告，即使消费者并不积极寻求它们。与unsought goods相关的挑战在于营销方法。传统的广告方式可能不那么有效，因为消费者并不积极寻找这些产品。相反，公司必须采用能够创造紧迫感或突出不拥有该产品所带来的潜在风险的策略。例如，销售家庭安全系统的公司可能会播放展示某些社区犯罪统计数据的广告，促使房主重新考虑他们的安全措施。通过利用潜在客户的恐惧或担忧，企业可以有效地营销unsought goods。此外，互联网改变了unsought goods的营销和销售方式。在线平台使企业能够接触更广泛的受众，并提供消费者可能之前并不知晓的信息。例如，健康相关产品，如补充剂或医疗警报系统，可以通过教育消费者其好处的信息内容进行推广。这种向数字营销的转变使公司更容易告知消费者关于unsought goods及其在日常生活中的重要性。总之，unsought goods是消费者行为的重要方面，需要深思熟虑的营销策略。通过认识到这些产品并不是消费者心中的优先考虑，企业可以调整其方法以创造意识并突出此类商品的必要性。无论是通过传统广告还是数字营销，理解unsought goods的本质使公司能够以有意义的方式与其受众建立联系，最终导致销售和客户满意度的提高。当消费者在生活中前行时，他们可能并不总是意识到自己对unsought goods的需求，但有效的营销可以弥补这一差距，确保这些重要产品在需要时可用。