promotional pricing

简明释义

推销订价

英英释义

例句

1.Our online store has temporary promotional pricing 促销定价 for select items, so don't miss out!

我们的在线商店对精选商品有临时的promotional pricing 促销定价，所以不要错过！

2.The store is currently offering promotional pricing 促销定价 on all winter clothing, making it a great time to shop.

这家商店目前对所有冬季服装提供promotional pricing 促销定价，现在是购物的好时机。

3.The restaurant is using promotional pricing 促销定价 to attract new customers during the grand opening.

这家餐厅正在使用promotional pricing 促销定价来吸引在盛大开业期间的新顾客。

4.If you sign up for our newsletter, you'll receive exclusive promotional pricing 促销定价 on future purchases.

如果您注册我们的新闻通讯，您将获得未来购买的独家promotional pricing 促销定价。

5.During the holiday season, many retailers implement promotional pricing 促销定价 to boost sales.

在假日季节，许多零售商实施promotional pricing 促销定价以促进销售。

作文

In today's competitive market, businesses are constantly seeking innovative strategies to attract customers and increase sales. One effective approach that has gained popularity is promotional pricing, which refers to the temporary reduction of prices to stimulate demand for a product or service. This strategy not only helps in clearing out excess inventory but also creates a sense of urgency among consumers, prompting them to make quick purchasing decisions.The concept of promotional pricing can be seen across various industries, from retail stores offering discounts during holiday seasons to online platforms providing limited-time offers. For instance, during Black Friday, many retailers slash prices on popular items, enticing shoppers to take advantage of the deals. This tactic not only boosts sales figures but also enhances customer engagement and brand loyalty as consumers feel they are getting value for their money.Moreover, promotional pricing can be strategically used to introduce new products into the market. When a company launches a new item, it may offer it at a lower price initially to encourage trial and adoption among consumers. This approach allows potential customers to experience the product without a significant financial commitment, thereby increasing the likelihood of future purchases once they are satisfied with the quality.However, while promotional pricing can be highly effective, it is essential for businesses to implement it carefully. If used too frequently or without proper planning, it may lead to a perception of decreased value among consumers. Customers might begin to expect discounts and may hesitate to purchase products at regular prices. Therefore, it is crucial for companies to strike a balance between promotional offers and maintaining perceived value.Additionally, businesses should also consider the long-term implications of promotional pricing. While it can drive short-term sales, relying solely on discounts can harm profitability. Companies need to ensure that they have a well-defined pricing strategy that incorporates promotional tactics without compromising their overall financial health. This may involve analyzing the cost structure, understanding the target market, and determining the optimal frequency and depth of promotions.In conclusion, promotional pricing is a powerful marketing tool that can enhance sales and customer engagement when implemented thoughtfully. By understanding its benefits and potential pitfalls, businesses can leverage this strategy to create compelling offers that resonate with consumers. As the market continues to evolve, companies that adapt their pricing strategies to include well-timed promotions will likely find success in attracting and retaining customers in an increasingly crowded marketplace.

在当今竞争激烈的市场中，企业不断寻求创新策略以吸引客户并增加销售。一种有效的方法是促销定价，它指的是暂时降低价格以刺激产品或服务的需求。这一策略不仅有助于清理过剩的库存，还在消费者中创造了一种紧迫感，促使他们迅速做出购买决定。促销定价的概念可以在各个行业中看到，从零售商在假日季节提供折扣到在线平台提供限时优惠。例如，在黑色星期五期间，许多零售商会大幅削减热门商品的价格，吸引购物者抓住这些交易。这一策略不仅提升了销售数字，还增强了客户参与度和品牌忠诚度，因为消费者觉得自己得到了物有所值的产品。此外，促销定价也可以被战略性地用于将新产品引入市场。当一家公司推出新产品时，它可能会在最初提供较低的价格，以鼓励消费者进行尝试和采纳。这种方法使潜在客户能够在没有重大财务承诺的情况下体验产品，从而增加了未来购买的可能性，因为他们对质量感到满意。然而，尽管促销定价可能非常有效，但企业必须谨慎实施。如果过于频繁使用或没有适当规划，可能会导致消费者对价值的认知下降。客户可能开始期待折扣，并可能犹豫在正常价格下购买产品。因此，公司必须在促销优惠和保持感知价值之间取得平衡。此外，企业还应考虑促销定价的长期影响。虽然它可以推动短期销售，但单靠折扣可能会损害盈利能力。公司需要确保他们有一个明确的定价策略，将促销战术纳入其中，而不损害整体财务健康。这可能涉及分析成本结构、了解目标市场以及确定促销的最佳频率和深度。总之，促销定价是一个强大的营销工具，当经过深思熟虑地实施时，可以增强销售和客户参与度。通过理解其好处和潜在陷阱，企业可以利用这一策略创造与消费者产生共鸣的诱人优惠。随着市场的不断发展，能够及时调整定价策略以包括精心策划的促销活动的公司，可能会在日益拥挤的市场中找到吸引和留住客户的成功之道。