family brands

简明释义

同族牌子，同族商标

英英释义

例句

1.Consumers often trust family brands because they associate them with quality.

消费者通常信任家族品牌，因为他们将其与质量联系在一起。

2.The marketing team decided to use the strength of their family brands in the upcoming campaign.

市场团队决定在即将到来的活动中利用他们的家族品牌的优势。

3.The success of the new product was largely due to the existing family brands reputation.

新产品的成功在很大程度上归功于现有的家族品牌声誉。

4.Many companies leverage their family brands to introduce new products more easily.

许多公司利用他们的家族品牌更容易地推出新产品。

5.Our family brands have a long history, which helps in building customer loyalty.

我们的家族品牌有着悠久的历史，这有助于建立客户忠诚度。

作文

In the world of marketing, the term family brands refers to a branding strategy where a single brand name is used for multiple related products. This approach allows companies to leverage the established reputation and recognition of the brand across various product lines, thereby enhancing consumer trust and loyalty. For instance, a well-known example of family brands is Procter & Gamble, which markets numerous household products under its umbrella brand. By using the same brand name, consumers can easily identify and associate quality with different products, making their purchasing decisions simpler and more intuitive.The advantages of utilizing family brands are significant. Firstly, it reduces marketing costs since the company does not need to create a new identity for every product. Instead, they can focus on promoting the overarching brand, which can lead to increased visibility and market penetration. Secondly, family brands can create a sense of reliability among consumers. When customers have positive experiences with one product, they are more likely to try other products under the same brand, assuming that they will meet similar standards of quality and performance.Furthermore, family brands can facilitate cross-promotion. Companies can introduce new products by highlighting their connection to existing ones, thus attracting loyal customers who are already familiar with the brand. For example, if a consumer enjoys a particular flavor of yogurt from a brand, they might be more inclined to try a new smoothie or dessert offered under the same family brands label. This not only boosts sales but also strengthens the overall brand presence in the market.However, there are challenges associated with family brands. If a product fails or receives negative feedback, it can tarnish the reputation of the entire brand family. This risk necessitates careful management and quality control across all products under the family brands umbrella. Additionally, the diversity of products can sometimes dilute the brand's identity, making it harder for consumers to understand what the brand stands for. Therefore, companies must strike a balance between expanding their product lines and maintaining a coherent brand image.In conclusion, family brands represent a powerful strategy in the marketing landscape. They allow companies to build on established reputations, reduce costs, and encourage customer loyalty through a cohesive brand experience. However, businesses must navigate the potential pitfalls carefully to ensure that the integrity of the brand is maintained across all products. As markets continue to evolve, the effectiveness of family brands will depend on how well companies adapt their strategies to meet consumer needs while protecting their brand equity.

在市场营销的世界中，术语family brands指的是一种品牌策略，其中一个品牌名称用于多个相关产品。这种方法使公司能够利用品牌在不同产品线上的既有声誉和认知度，从而增强消费者的信任和忠诚度。例如，宝洁公司就是一个很好的family brands例子，它在其品牌旗下销售众多家庭用品。通过使用相同的品牌名称，消费者可以轻松识别并将不同产品与质量联系起来，从而简化他们的购买决策。使用family brands的优势是显著的。首先，它减少了营销成本，因为公司不需要为每个产品创建新的身份。相反，他们可以专注于推广整体品牌，这可以导致更高的知名度和市场渗透率。其次，family brands可以在消费者中创造可靠性。当客户对某一产品有积极体验时，他们更可能尝试该品牌下的其他产品，因为他们认为这些产品会达到类似的质量和性能标准。此外，family brands可以促进交叉推广。公司可以通过突出新产品与现有产品的联系来推出新产品，从而吸引已经熟悉该品牌的忠实客户。例如，如果消费者喜欢某个品牌的特定口味酸奶，他们可能更倾向于尝试同一family brands标签下的新果昔或甜点。这不仅提升了销售额，还加强了品牌在市场上的整体存在感。然而，与family brands相关的挑战也很多。如果某个产品失败或收到负面反馈，可能会损害整个品牌家族的声誉。这种风险需要在所有family brands旗下的产品之间进行仔细管理和质量控制。此外，产品的多样性有时会稀释品牌的身份，使消费者更难理解品牌所代表的含义。因此，公司必须在扩展产品线和维护一致的品牌形象之间找到平衡。总之，family brands在市场营销领域代表了一种强大的策略。它们使公司能够建立在既有声誉的基础上，降低成本，并通过一致的品牌体验鼓励客户忠诚度。然而，企业必须谨慎应对潜在的陷阱，以确保品牌在所有产品中的完整性。随着市场的不断发展，family brands的有效性将取决于公司如何调整其策略，以满足消费者的需求，同时保护其品牌资产。