price line

简明释义

同一定价的一批货物

英英释义

例句

1.By analyzing competitors, we can adjust our price line 价格线 to remain competitive in the market.

通过分析竞争对手，我们可以调整我们的价格线以在市场中保持竞争力。

2.The company decided to raise the price line 价格线 of its premium products to reflect their quality.

公司决定提高其高端产品的价格线以反映其质量。

3.Our marketing strategy focuses on maintaining a low price line 价格线 for budget-conscious consumers.

我们的营销策略专注于为预算有限的消费者保持低价格线。

4.The new smartphone was launched at a competitive price line 价格线 compared to its rivals.

这款新智能手机的推出与竞争对手相比，具有竞争力的价格线。

5.The price line 价格线 for organic products is generally higher due to production costs.

有机产品的价格线通常更高，因为生产成本较高。

作文

In the world of marketing and economics, understanding consumer behavior is crucial for successful product positioning. One of the key concepts that marketers often utilize is the price line, which refers to the specific range of prices at which a product or service is offered. This concept is essential for determining how consumers perceive value and make purchasing decisions. When businesses establish a price line, they not only consider their costs and desired profit margins but also the psychological impact of pricing on potential buyers.For instance, let’s take a look at a popular smartphone brand. The company may decide to create a price line that includes a budget model, a mid-range model, and a premium model. Each of these products will be priced differently, appealing to various segments of the market. By having a price line that caters to different income levels, the brand can attract a wider audience while maintaining its reputation for quality.Moreover, the price line can influence consumer perception significantly. If a consumer sees a product priced too low, they might question its quality. Conversely, if the price is too high, it may seem out of reach for the average buyer. Therefore, finding the right balance within the price line is crucial for maximizing sales and ensuring customer satisfaction.Another important aspect of the price line is its role in competitive strategy. Companies often analyze their competitors’ pricing structures to determine where to position their own products. By strategically setting their price line, businesses can differentiate themselves from competitors and carve out a niche in the market. For example, a luxury brand may choose to set a higher price line to reinforce its exclusive image, while a discount retailer will keep its prices low to attract cost-conscious shoppers.Additionally, the price line can be adjusted over time based on market trends and consumer feedback. Businesses must remain flexible and responsive to changes in demand and economic conditions. If a particular product is not selling well, a company may decide to lower its price line to stimulate interest. Conversely, if a product is in high demand, raising the price line could enhance profitability and signal to consumers that the product is of high value.In conclusion, the concept of the price line is an integral part of marketing strategy and consumer psychology. By carefully considering the price line, businesses can effectively position their products, appeal to different market segments, and respond to competitive pressures. Understanding this concept allows companies to navigate the complex landscape of consumer preferences and economic realities, ultimately leading to more informed decision-making and greater success in the marketplace.

在营销和经济学的世界中，理解消费者行为对成功的产品定位至关重要。营销人员经常利用的一个关键概念是价格线，它指的是产品或服务所提供的特定价格范围。这个概念对于确定消费者如何感知价值和做出购买决策至关重要。当企业建立价格线时，他们不仅考虑成本和期望的利润率，还考虑定价对潜在买家的心理影响。例如，让我们看看一个受欢迎的智能手机品牌。该公司可能决定创建一个包含预算型号、中档型号和高端型号的价格线。这些产品的价格各不相同，吸引市场的不同细分。通过拥有一个针对不同收入水平的价格线，该品牌可以吸引更广泛的受众，同时保持其质量声誉。此外，价格线对消费者感知的影响也非常显著。如果消费者看到某个产品的价格过低，他们可能会质疑其质量。相反，如果价格过高，它可能会显得超出普通买家的承受范围。因此，在价格线内找到合适的平衡对于最大化销售和确保客户满意度至关重要。价格线的另一个重要方面是它在竞争策略中的作用。公司通常会分析竞争对手的定价结构，以确定自己产品的定位。在战略性地设定价格线时，企业可以与竞争对手区分开来，并在市场中开辟出一个利基。例如，一个奢侈品牌可能选择设定较高的价格线以强化其独特形象，而一家折扣零售商则会保持低价以吸引注重成本的购物者。此外，价格线可以根据市场趋势和消费者反馈随时间调整。企业必须保持灵活性并对需求和经济条件的变化作出反应。如果某个产品的销售情况不佳，公司可能会决定降低其价格线以刺激兴趣。相反，如果产品需求旺盛，提高价格线可能会增强盈利能力，并向消费者暗示该产品具有高价值。总之，价格线的概念是营销策略和消费者心理的重要组成部分。通过仔细考虑价格线，企业可以有效地定位其产品，吸引不同市场细分，并对竞争压力作出回应。理解这一概念使公司能够在复杂的消费者偏好和经济现实中导航，最终导致更明智的决策和更大的市场成功。