price concession

简明释义

特许价格

英英释义

例句

1.The contractor was able to secure the deal by offering a price concession to the client.

承包商通过向客户提供价格让步成功达成交易。

2.The company offered a price concession to encourage bulk purchases.

公司提供了一个价格让步以鼓励大宗购买。

3.During the meeting, the manager discussed the possibility of a price concession to close the deal.

在会议上，经理讨论了为达成交易而提供价格让步的可能性。

4.To attract more customers, the store provided a price concession during the holiday season.

为了吸引更多顾客，商店在假期期间提供了价格让步。

5.After negotiations, the supplier agreed to a price concession on the latest shipment.

经过谈判，供应商同意对最新的货物进行价格让步。

作文

In the world of business and commerce, negotiation is a crucial skill that can determine the success or failure of a deal. One important aspect of negotiation is the concept of a price concession, which refers to a reduction in the price of a product or service offered by a seller to encourage a buyer to make a purchase. This tactic is often employed when a seller wants to close a deal quickly or when they are facing competition from other sellers. Understanding how to effectively use price concession can significantly impact a company's profitability and customer relationships.When a seller offers a price concession, it can be seen as a gesture of goodwill, demonstrating flexibility and a willingness to meet the buyer's needs. For instance, if a customer is hesitant to buy a car due to its high price, a dealership might provide a price concession to make the sale more appealing. This could involve reducing the price or adding additional features at no extra cost. Such strategies not only help in closing the sale but also build trust between the seller and the buyer.However, it is essential for sellers to carefully consider when and how much of a price concession to offer. If a seller frequently gives in to demands for discounts, it may lead to a perception of low value for their products or services. Customers might begin to expect lower prices as a norm rather than an exception, which can erode profit margins over time. Therefore, businesses should establish clear guidelines on price concession policies and ensure that any discounts offered do not jeopardize their overall pricing strategy.Moreover, understanding the market dynamics is critical when making price concession decisions. Sellers need to analyze competitors' pricing, customer behavior, and market demand to determine the appropriate level of concession. For example, in a highly competitive market where multiple vendors offer similar products, a strategic price concession could be the key to winning over customers. Conversely, in a niche market with limited competition, sellers may have more leeway to maintain higher prices without offering concessions.In addition to attracting customers, price concession can also be used as a tool for customer retention. When existing customers feel valued and appreciated through occasional discounts or special offers, they are more likely to remain loyal to a brand. This loyalty can lead to repeat purchases and positive word-of-mouth referrals, which are invaluable for any business. Therefore, incorporating price concession into a broader customer relationship management strategy can yield long-term benefits.In conclusion, the concept of price concession plays a vital role in the art of negotiation within the business landscape. It serves as a powerful tool for closing deals, building customer relationships, and enhancing competitiveness. However, it requires careful consideration and strategic planning to ensure that it contributes positively to a company's bottom line. By understanding the implications of price concession and implementing it wisely, businesses can navigate the complexities of the market while fostering strong connections with their customers.

在商业和贸易的世界中，谈判是一项至关重要的技能，它可以决定交易的成败。谈判的一个重要方面是价格让步的概念，它指的是卖方为了鼓励买方购买而提供的产品或服务价格的降低。这一策略通常在卖方希望迅速达成交易或面临其他卖方竞争时采用。有效理解和利用价格让步的方式可以显著影响公司的盈利能力和客户关系。当卖方提供价格让步时，这可以被视为一种善意的表示，表明灵活性和愿意满足买方需求的态度。例如，如果顾客因高价而犹豫不决购买一辆汽车，汽车经销商可能会提供价格让步以使销售更具吸引力。这可能涉及降低价格或免费增加额外功能。这类策略不仅有助于达成交易，还能建立卖方与买方之间的信任。然而，卖方必须仔细考虑何时以及给予多少价格让步。如果卖方频繁屈服于折扣要求，可能会导致其产品或服务被认为价值低廉。顾客可能开始期望较低的价格成为常态而非例外，这可能会随着时间的推移侵蚀利润率。因此，企业应制定明确的价格让步政策，并确保所提供的任何折扣不会危及其整体定价策略。此外，了解市场动态在做出价格让步决定时至关重要。卖方需要分析竞争对手的定价、客户行为和市场需求，以确定适当的让步水平。例如，在一个竞争激烈的市场中，多个供应商提供类似产品，战略性的价格让步可能是赢得客户的关键。相反，在一个竞争有限的利基市场中，卖方可能有更多的余地来维持较高的价格，而无需提供让步。除了吸引客户之外，价格让步还可以作为客户保留的工具。当现有客户通过偶尔的折扣或特别优惠感到受到重视和欣赏时，他们更有可能保持对品牌的忠诚。这种忠诚可以导致重复购买和积极的口碑推荐，这对任何企业来说都是无价的。因此，将价格让步纳入更广泛的客户关系管理策略中，可以带来长期的好处。总之，价格让步的概念在商业领域的谈判艺术中扮演着至关重要的角色。它作为一种强有力的工具，用于达成交易、建立客户关系和增强竞争力。然而，它需要仔细的考虑和战略规划，以确保它对公司的底线产生积极的贡献。通过理解价格让步的含义并明智地实施，企业可以在市场的复杂性中导航，同时与客户建立牢固的联系。