share of market
简明释义
市场享有份额
英英释义
The percentage of total sales in a market that is attributed to a particular company or product. | 在市场中归属于特定公司或产品的总销售额的百分比。 |
例句
1.This new product is expected to boost our share of market significantly.
这款新产品预计将显著提升我们的市场份额。
2.The company's current share of market is 15%, which indicates a strong presence in the industry.
该公司的当前市场份额为15%,这表明在行业中有较强的存在感。
3.The analysis revealed that our share of market has declined over the past year.
分析显示我们过去一年的市场份额有所下降。
4.To increase its share of market, the brand launched an aggressive marketing campaign.
为了增加其市场份额,该品牌推出了一项激进的营销活动。
5.Competitors are always looking for ways to gain a larger share of market.
竞争对手总是在寻找方法以获得更大的市场份额。
作文
In today's highly competitive business environment, understanding the concept of share of market is crucial for any company aiming to succeed. The term share of market refers to the percentage of an industry's sales that a particular company controls. This metric is essential as it provides insight into a company's relative size and competitiveness within its industry. Companies with a higher share of market are often seen as leaders, which can enhance their reputation, attract more customers, and lead to increased profitability.To illustrate the importance of share of market, consider the smartphone industry. Companies like Apple and Samsung have a significant share of market, which allows them to dominate the market landscape. Their large customer base not only generates substantial revenue but also creates a loyal following. This loyalty can be attributed to their strong brand identities and consistent product quality, which further solidifies their share of market. In contrast, smaller companies struggle to compete, often finding it challenging to gain traction in a market where a few players hold most of the share of market.Moreover, monitoring share of market can help businesses identify trends and shifts in consumer preferences. For instance, if a new competitor enters the market and begins to capture a portion of the share of market, established companies must analyze why this is happening. Is the new competitor offering a superior product? Are they using innovative marketing strategies? By understanding these dynamics, companies can adapt their strategies to protect or even grow their own share of market.Additionally, the share of market can influence a company's investment decisions. Investors often look at a company's share of market when determining its potential for growth. A company with a small share of market may be seen as a risky investment, whereas a company with a larger share of market may be viewed as a safer bet. This perception can impact stock prices and the ability to secure funding for expansion.Furthermore, understanding share of market is not just about numbers; it’s also about strategy. Companies need to develop effective marketing and sales strategies to increase their share of market. This could involve launching new products, improving customer service, or enhancing brand visibility through advertising campaigns. For example, a company might decide to lower prices temporarily to attract more customers and boost its share of market.In conclusion, the concept of share of market is vital for businesses in understanding their position within an industry. It influences strategic decisions, investment opportunities, and overall competitiveness. By focusing on increasing their share of market, companies can not only enhance their profitability but also ensure long-term sustainability in an ever-evolving market landscape. Therefore, it is essential for businesses to regularly assess their share of market and adapt their strategies accordingly to thrive in today's dynamic economy.
在当今竞争激烈的商业环境中,理解市场份额的概念对任何希望成功的公司而言至关重要。市场份额这一术语指的是某个特定公司在一个行业中所控制的销售百分比。这个指标非常重要,因为它提供了公司在其行业内相对规模和竞争力的洞察。拥有更高市场份额的公司通常被视为行业领导者,这可以提升其声誉,吸引更多客户,并导致利润增加。为了说明市场份额的重要性,可以考虑智能手机行业。像苹果和三星这样的公司拥有显著的市场份额,这使他们能够主导市场格局。他们庞大的客户基础不仅产生可观的收入,还创造了忠诚的追随者。这种忠诚可以归因于他们强大的品牌形象和始终如一的产品质量,这进一步巩固了他们的市场份额。相比之下,较小的公司则难以竞争,常常发现很难在几个主要参与者占据大部分市场份额的市场中获得立足之地。此外,监测市场份额可以帮助企业识别趋势和消费者偏好的变化。例如,如果一家新竞争者进入市场并开始占据一部分市场份额,那么已有公司必须分析原因。这家新竞争者是否提供了更优质的产品?他们是否使用了创新的营销策略?通过理解这些动态,公司可以调整其战略,以保护或甚至增长自身的市场份额。此外,市场份额还可以影响公司的投资决策。投资者通常在评估公司的增长潜力时会关注其市场份额。拥有较小市场份额的公司可能被视为风险投资,而拥有较大市场份额的公司可能被视为更安全的选择。这种看法可能会影响股价以及为扩张获得资金的能力。此外,理解市场份额不仅仅是数字问题;它也是战略问题。公司需要制定有效的营销和销售策略来增加其市场份额。这可能涉及推出新产品、改善客户服务或通过广告活动增强品牌知名度。例如,一家公司可能决定暂时降低价格,以吸引更多客户并提升其市场份额。总之,市场份额的概念对于企业理解其在行业中的位置至关重要。它影响战略决策、投资机会和整体竞争力。通过专注于增加其市场份额,公司不仅可以提高盈利能力,还可以确保在不断发展的市场环境中实现长期可持续发展。因此,企业定期评估其市场份额并相应调整战略以在当今动态经济中蓬勃发展是至关重要的。
相关单词