market subdivision; marketing segmentation

简明释义

市场细分化

英英释义

例句

1.The success of the campaign was attributed to precise market subdivision 市场细分 based on consumer behavior.

该活动的成功归功于基于消费者行为的精确市场细分 市场细分。

2.In order to increase sales, the brand implemented a new marketing segmentation 市场细分 strategy focused on young professionals.

为了增加销售，该品牌实施了新的市场细分 市场细分策略，专注于年轻专业人士。

3.Effective market subdivision 市场细分 allows companies to tailor their products to specific customer needs.

有效的市场细分 市场细分使公司能够根据特定客户需求调整其产品。

4.By using marketing segmentation 市场细分, the company identified a niche market that was previously overlooked.

通过使用市场细分 市场细分，公司确定了一个以前被忽视的细分市场。

5.Understanding market subdivision 市场细分 helps businesses allocate resources more effectively.

了解市场细分 市场细分帮助企业更有效地分配资源。

作文

In the world of business, understanding customers is crucial for success. One of the fundamental concepts that marketers utilize to achieve this understanding is market subdivision; marketing segmentation. This strategy involves dividing a broad target market into smaller, more defined segments that share similar characteristics. By doing so, companies can tailor their products and marketing efforts to meet the specific needs of each segment, ultimately leading to increased customer satisfaction and loyalty.The process of market subdivision; marketing segmentation begins with thorough market research. Companies collect data on various factors such as demographics, psychographics, geographic locations, and consumer behavior. For instance, a company selling athletic wear may identify segments based on age, gender, income level, and lifestyle choices. By analyzing this data, businesses can create distinct profiles for each segment, allowing them to understand what drives their purchasing decisions.Once the segments are identified, companies can develop targeted marketing strategies. For example, if a segment consists of young, active individuals who prioritize sustainability, the company might focus on promoting eco-friendly materials in their advertising campaigns. On the other hand, if another segment is made up of older consumers looking for comfort and durability, the marketing message would shift to highlight those attributes. This tailored approach not only resonates with consumers but also enhances the effectiveness of marketing efforts.Moreover, market subdivision; marketing segmentation allows businesses to allocate their resources more efficiently. Instead of using a one-size-fits-all approach, companies can invest in marketing channels that are most effective for each segment. For instance, social media advertising may be more effective for reaching younger consumers, while traditional print media might work better for older demographics. By focusing on the right channels, businesses can maximize their return on investment.Another significant advantage of market subdivision; marketing segmentation is the ability to identify new market opportunities. As businesses analyze different segments, they may discover unmet needs or emerging trends within specific groups. This insight can lead to the development of new products or services that cater to those gaps in the market. For example, if a company realizes that a segment of health-conscious consumers is looking for low-calorie snack options, they could introduce a new line of healthy snacks to meet that demand.However, it is essential for companies to continuously evaluate and refine their segmentation strategies. Markets are dynamic, and consumer preferences can change over time. Regularly revisiting the segmentation process ensures that businesses remain relevant and responsive to their customers' evolving needs. Additionally, companies should be cautious not to over-segment their markets, as this can lead to confusion and dilute their branding efforts.In conclusion, market subdivision; marketing segmentation is a vital tool for businesses aiming to connect with their customers effectively. By understanding the diverse needs of different segments, companies can create personalized marketing strategies, allocate resources wisely, and uncover new opportunities for growth. In today’s competitive landscape, mastering this concept is not just beneficial; it is essential for achieving long-term success.

在商业世界中，理解客户对于成功至关重要。营销人员利用的一个基本概念是市场细分；市场分割。这一策略涉及将广泛的目标市场划分为更小、更明确的段落，这些段落共享相似的特征。通过这样做，公司可以针对每个细分市场的具体需求量身定制其产品和营销工作，最终导致客户满意度和忠诚度的提高。市场细分；市场分割的过程始于彻底的市场研究。公司收集有关各种因素的数据，如人口统计、心理特征、地理位置和消费者行为。例如，一家销售运动服的公司可能会根据年龄、性别、收入水平和生活方式选择细分市场。通过分析这些数据，企业可以为每个细分市场创建独特的档案，使他们了解驱动购买决策的因素。一旦确定了细分市场，公司就可以制定有针对性的营销策略。例如，如果某个细分市场由年轻、活跃的人群组成，他们重视可持续性，那么公司可能会专注于在广告活动中推广环保材料。另一方面，如果另一个细分市场由寻求舒适和耐用性的老年消费者组成，营销信息将转向强调这些属性。这种量身定制的方法不仅能引起消费者的共鸣，还增强了营销工作的有效性。此外，市场细分；市场分割使企业能够更有效地分配资源。公司可以投资于最有效的营销渠道，而不是采用一刀切的方法。例如，社交媒体广告可能对于接触年轻消费者更有效，而传统印刷媒体可能更适合老年人群体。通过专注于正确的渠道，企业可以最大化投资回报。市场细分；市场分割的另一个显著优势是能够识别新的市场机会。当企业分析不同的细分市场时，可能会发现特定群体中的未满足需求或新兴趋势。这一洞察力可以导致开发新的产品或服务，以满足市场中的这些空白。例如，如果一家公司意识到一部分关注健康的消费者正在寻找低热量零食选项，他们可以推出一系列健康零食以满足该需求。然而，公司必须不断评估和完善他们的细分策略。市场是动态的，消费者偏好可能随时间而变化。定期重新审视细分过程确保企业保持相关性并响应客户不断变化的需求。此外，公司还应谨慎，不要过度细分市场，因为这可能导致混淆并稀释品牌努力。总之，市场细分；市场分割是企业有效连接客户的重要工具。通过理解不同细分市场的多样化需求，公司可以创建个性化的营销策略，明智地分配资源，并发现新的增长机会。在当今竞争激烈的环境中，掌握这一概念不仅是有益的；而且是实现长期成功的必要条件。