expansion of market

简明释义

市场扩大

英英释义

The process of increasing the size or reach of a market, often through the introduction of new products, services, or by entering new geographical areas.

通过引入新产品、服务或进入新的地理区域,增加市场规模或覆盖范围的过程。

例句

1.The company's strategy focuses on the expansion of market 市场扩展 to increase its customer base.

公司的战略专注于市场扩展以增加客户群。

2.Our research indicates a significant expansion of market 市场扩展 in online retail.

我们的研究表明,在线零售领域有显著的市场扩展

3.Investing in new technologies can lead to the expansion of market 市场扩展 for our products.

投资新技术可以导致我们产品的市场扩展

4.The expansion of market 市场扩展 is crucial for maintaining competitive advantage.

市场的扩展对保持竞争优势至关重要。

5.The expansion of market 市场扩展 into Asia has opened up new opportunities for growth.

向亚洲的市场扩展为增长开辟了新的机会。

作文

In today's global economy, the concept of the expansion of market is more relevant than ever. Businesses are constantly seeking ways to grow and reach new customers, and understanding how to effectively expand into new markets can be a key driver of success. The expansion of market refers to the process of increasing the customer base and sales volume by entering new geographic regions, diversifying product lines, or adapting to changing consumer preferences. This can involve not only traditional markets but also emerging markets where there is potential for significant growth.One of the primary motivations behind the expansion of market is the desire for increased revenue. Companies often find that their domestic markets become saturated over time, leading to fierce competition and diminishing returns. By exploring international markets or untapped segments within their own country, businesses can discover new opportunities for profit. For instance, a technology company that has established a strong presence in North America may consider entering the Asian market, where demand for innovative products is rapidly growing.Moreover, the expansion of market can also serve as a strategic move to mitigate risks. Economic downturns, changes in consumer behavior, or unforeseen events like a pandemic can severely impact a business's performance. By diversifying their market presence, companies can buffer themselves against localized downturns. For example, a clothing retailer that operates in multiple countries can adapt to regional trends and economic conditions, ensuring that they remain resilient even when one market is struggling.However, the expansion of market is not without its challenges. Entering a new market requires thorough research and understanding of local customs, regulations, and consumer preferences. Companies must invest time and resources into market analysis to ensure that their products or services meet the needs of the new audience. Additionally, establishing a brand presence in a foreign market can be difficult, as it often involves navigating cultural differences and competing with established local players.To successfully achieve the expansion of market, businesses should adopt a strategic approach. This might include forming partnerships with local firms, leveraging digital marketing to reach new customers, or tailoring products to fit the tastes and preferences of the target market. For instance, a food company expanding into Asia may need to modify its recipes to cater to local palates, ensuring that its offerings resonate with consumers.In conclusion, the expansion of market is a vital strategy for businesses looking to grow and thrive in an increasingly competitive landscape. While it presents numerous opportunities for increased revenue and risk diversification, it also requires careful planning and execution. Companies that invest in understanding their new markets and adapt their strategies accordingly are more likely to succeed in their efforts to expand their reach. As the world continues to evolve, the importance of the expansion of market will only continue to grow, making it a crucial area of focus for any forward-thinking business.

在当今全球经济中,市场扩展的概念比以往任何时候都更加相关。企业不断寻求增长和接触新客户的方法,而有效理解如何进入新市场进行扩展可以成为成功的关键驱动因素。市场扩展是指通过进入新的地理区域、多样化产品线或适应变化的消费者偏好来增加客户基础和销售量的过程。这不仅涉及传统市场,还包括潜在显著增长的新兴市场。市场扩展的主要动机之一是增加收入的愿望。企业通常发现其国内市场随着时间的推移变得饱和,导致激烈的竞争和收益减少。通过探索国际市场或本国未开发的细分市场,企业可以发现新的利润机会。例如,一家在北美建立了强大市场地位的科技公司可能会考虑进入亚洲市场,在那里对创新产品的需求正在快速增长。此外,市场扩展也可以作为一种战略举措来减轻风险。经济衰退、消费者行为变化或疫情等不可预见事件可能会严重影响企业的业绩。通过多样化市场存在,企业可以缓冲局部衰退的影响。例如,经营多个国家的服装零售商可以适应区域趋势和经济状况,确保即使一个市场处于困境,他们仍然保持韧性。然而,市场扩展并非没有挑战。进入新市场需要对当地习俗、法规和消费者偏好进行彻底研究和理解。企业必须投入时间和资源进行市场分析,以确保其产品或服务满足新受众的需求。此外,在外国市场建立品牌存在可能很困难,因为这通常涉及驾驭文化差异和与已建立的当地参与者竞争。为了成功实现市场扩展,企业应该采取战略性的方法。这可能包括与当地公司建立合作伙伴关系,利用数字营销接触新客户,或根据目标市场的口味和偏好调整产品。例如,扩展到亚洲的一家食品公司可能需要修改其食谱,以迎合当地的口味,确保其产品与消费者产生共鸣。总之,市场扩展是企业在日益竞争激烈的环境中寻求增长和繁荣的重要战略。虽然它为增加收入和风险多样化提供了许多机会,但它也需要仔细的规划和执行。那些投资于理解新市场并相应调整其策略的公司,更有可能在扩展其影响力的努力中取得成功。随着世界的不断发展,市场扩展的重要性只会继续增长,使其成为任何前瞻性企业关注的关键领域。

相关单词

expansion

expansion详解:怎么读、什么意思、用法

market

market详解:怎么读、什么意思、用法