marketability; merchantability

简明释义

适销性

英英释义

例句

1.The new smartphone has excellent marketability 市场竞争力 due to its innovative features.

这款新智能手机因其创新功能而具有出色的市场竞争力。

2.The marketability 市场竞争力 of eco-friendly products is on the rise as consumers become more environmentally conscious.

随着消费者越来越关注环境，环保产品的市场竞争力正在上升。

3.To improve the merchantability 可销售性 of the clothing line, we decided to update the designs.

为了提高服装系列的可销售性，我们决定更新设计。

4.Investors are looking for startups with high marketability 市场竞争力 to fund.

投资者正在寻找具有高市场竞争力的初创企业进行投资。

5.Before launching the product, we need to assess its merchantability 可销售性 in different markets.

在推出产品之前，我们需要评估其在不同市场的可销售性。

作文

In today's highly competitive business environment, understanding the concepts of marketability and merchantability is crucial for any entrepreneur or business owner. While these terms may seem similar at first glance, they refer to different aspects of product viability and legality in the marketplace.Marketability refers to the appeal of a product or service to potential customers. It encompasses various factors such as quality, price, branding, and consumer demand. A product with high marketability is one that meets the needs and desires of consumers effectively, making it more likely to succeed in the market. For instance, consider a new smartphone model. If it has advanced features, an attractive design, and is priced competitively, its marketability will be high. Companies often conduct market research to gauge the marketability of their products before launching them. This can include surveys, focus groups, and analyzing current market trends.On the other hand, merchantability is a legal term that refers to the quality of goods being fit for sale. Specifically, it means that a product must meet certain standards of quality and performance as defined by law. The concept of merchantability ensures that consumers receive products that are not only functional but also safe and reliable. For example, if a customer purchases a new washing machine, it should work as intended and be free from defects. If the machine fails to perform its basic functions, it may be deemed unfit for sale, violating the implied warranty of merchantability.The distinction between marketability and merchantability is essential for businesses to understand. A product can have high marketability but still fail if it does not meet the standards of merchantability. Conversely, a product that meets all legal standards of merchantability may not sell well if it lacks appeal to consumers. Therefore, businesses must strive to ensure that their products are both marketable and merchantable.To illustrate this further, let’s take the example of a clothing brand. If the brand launches a new line of eco-friendly clothing, the marketability of this line would depend on how well it resonates with environmentally-conscious consumers. Factors such as style, comfort, and pricing will play a significant role in determining its marketability. However, regardless of its appeal, the clothing must also adhere to safety standards and be made from materials that are durable and free from harmful substances. This adherence is what defines its merchantability.In conclusion, both marketability and merchantability are vital concepts in the realm of commerce. Understanding the difference between the two can help businesses create products that not only attract customers but also comply with legal standards. By ensuring that their offerings are both marketable and merchantable, businesses can enhance their chances of success in an ever-evolving market landscape. As such, entrepreneurs should prioritize both aspects when developing their products to ensure long-term sustainability and profitability in their ventures.

在当今竞争激烈的商业环境中，理解市场吸引力和可销售性的概念对任何企业家或商业所有者来说都是至关重要的。虽然这些术语乍一看似乎相似，但它们指的是产品可行性和市场合法性的不同方面。市场吸引力是指产品或服务对潜在客户的吸引力。它包含多个因素，如质量、价格、品牌和消费者需求。具有高市场吸引力的产品是指有效满足消费者需求和愿望的产品，使其更有可能在市场上成功。例如，考虑一款新的智能手机型号。如果它具有先进的功能、吸引人的设计，并且价格具有竞争力，那么它的市场吸引力将会很高。公司通常会进行市场调研，以评估其产品的市场吸引力，这可以包括调查、焦点小组和分析当前市场趋势。另一方面，可销售性是一个法律术语，指的是商品的质量，使其适合销售。具体而言，这意味着产品必须符合法律规定的某些质量和性能标准。可销售性的概念确保消费者收到的产品不仅功能正常，而且安全可靠。例如，如果顾客购买了一台新洗衣机，它应该按预期工作，并且没有缺陷。如果机器未能执行其基本功能，则可能被认为不适合销售，从而违反了可销售性的隐含保证。理解市场吸引力和可销售性之间的区别对于企业至关重要。一款产品可能具有高市场吸引力，但如果不符合可销售性的标准，仍可能失败。相反，符合所有法律可销售性标准的产品，如果缺乏对消费者的吸引力，则可能不会畅销。因此，企业必须努力确保其产品既具市场吸引力又具可销售性。进一步说明这一点，让我们以一个服装品牌为例。如果该品牌推出了一条新的环保服装系列，该系列的市场吸引力将取决于其与环保意识消费者的共鸣程度。风格、舒适度和定价等因素将在决定其市场吸引力中发挥重要作用。然而，无论其吸引力如何，服装还必须遵循安全标准，并由耐用且无害的材料制成。这种遵循就是定义其可销售性的标准。总之，市场吸引力和可销售性都是商业领域中的重要概念。理解两者之间的区别可以帮助企业创造出不仅吸引客户而且符合法律标准的产品。通过确保其产品既具市场吸引力又具可销售性，企业可以增强在不断发展的市场环境中取得成功的机会。因此，企业家在开发产品时应优先考虑这两个方面，以确保其业务的长期可持续性和盈利能力。