prestige price

简明释义

声望价格

英英释义

例句

1.The new luxury car model comes with a prestige price, reflecting its high-end features and brand reputation.

这款新豪华车型的售价带有声望价格，反映了其高端特性和品牌声誉。

2.Many consumers are willing to pay a prestige price for designer handbags, believing they are worth the investment.

许多消费者愿意为设计师手袋支付声望价格，认为这值得投资。

3.Real estate in this neighborhood commands a prestige price due to its prime location and excellent schools.

由于地理位置优越和学校质量优秀，该社区的房地产售价处于声望价格水平。

4.The restaurant's menu includes dishes with a prestige price, attracting food enthusiasts looking for a unique dining experience.

这家餐厅的菜单上有一些菜品的声望价格，吸引了寻找独特用餐体验的美食爱好者。

5.Luxury watches often come with a prestige price, symbolizing status and craftsmanship.

奢侈手表通常具有声望价格，象征着地位和工艺。

作文

In today's consumer-driven society, the concept of pricing is not merely about the cost of production or the demand and supply dynamics. It has evolved to encompass various psychological factors that influence a buyer's perception of value. One such factor is the prestige price, which refers to the premium pricing strategy adopted by brands to convey exclusivity and high quality. This pricing approach is often seen in luxury goods, where the price tag serves not only as a reflection of the product's quality but also as a status symbol for the consumer. When a brand sets a prestige price, it aims to create an image of superiority and desirability. For instance, high-end fashion brands like Chanel or Louis Vuitton charge exorbitant prices for their products, not solely because of the materials used or the craftsmanship involved but also to establish a sense of prestige. The high price point attracts affluent consumers who are willing to pay more for the perceived value associated with owning such items. This phenomenon can be explained through the theory of conspicuous consumption, where individuals purchase expensive goods to signal wealth and social status to others.Moreover, the prestige price strategy can also enhance customer loyalty. When consumers invest a significant amount of money into a luxury product, they often develop a strong emotional attachment to the brand. This loyalty is fueled by the belief that they are part of an exclusive group that possesses something rare and valuable. As a result, these consumers are less likely to switch to competing brands, even if alternatives are available at lower prices. However, the implementation of a prestige price strategy is not without its challenges. Brands must carefully balance their pricing to avoid alienating potential customers. If the price is set too high, it may deter even the most interested buyers. Conversely, if the price is lowered too much, it risks diluting the brand's image and reducing its allure. Therefore, brands must conduct thorough market research to determine the optimal price point that maintains the perception of exclusivity while still attracting a sufficient customer base.In conclusion, the prestige price is a powerful tool in the marketing arsenal of luxury brands. It not only signifies quality and exclusivity but also plays a crucial role in shaping consumer behavior and brand loyalty. By understanding the implications of this pricing strategy, brands can better position themselves in the competitive market and cater to the desires of their target audience. Ultimately, the prestige price serves as a reminder that in the world of luxury goods, price is not just a number; it is an integral part of the brand's identity and its relationship with consumers.

在当今以消费为驱动的社会中，定价的概念不仅仅是生产成本或供需动态的问题。它已经演变为包含各种心理因素，这些因素影响着买家对价值的认知。其中一个因素是prestige price，指的是品牌采用的高端定价策略，以传达排他性和高品质。这种定价方法通常出现在奢侈品中，其中价格标签不仅反映了产品的质量，还作为消费者的地位象征。当一个品牌设定prestige price时，它旨在创造一种优越性和渴望感。例如，高端时尚品牌如香奈儿或路易威登对其产品收取高额费用，不仅仅是因为所用材料或工艺的原因，而是为了建立一种声望感。高价位吸引了愿意为拥有这些物品所附带的感知价值而支付更多的富裕消费者。这种现象可以通过显性消费理论来解释，即个人购买昂贵商品以向他人展示财富和社会地位。此外，prestige price策略也可以增强客户忠诚度。当消费者在奢侈产品上投入大量资金时，他们往往会对品牌产生强烈的情感依恋。这种忠诚感是由于他们相信自己是拥有稀有和有价值的东西的独特群体的一部分。因此，即使有更便宜的替代品，这些消费者也不太可能转向竞争品牌。然而，实施prestige price策略并非没有挑战。品牌必须仔细平衡其定价，以避免疏远潜在客户。如果价格定得太高，可能会阻止即使是最感兴趣的买家。相反，如果价格降低得太多，则可能会稀释品牌形象并减少其吸引力。因此，品牌必须进行彻底的市场研究，以确定保持排他性感的最佳价格点，同时仍能吸引足够的客户基础。总之，prestige price是奢侈品牌营销武器中的一种强大工具。它不仅象征着质量和排他性，还在塑造消费者行为和品牌忠诚度方面发挥着重要作用。通过理解这种定价策略的含义，品牌可以更好地在竞争市场中定位自己，并满足目标受众的需求。最终，prestige price提醒我们，在奢侈品的世界里，价格不仅仅是一个数字；它是品牌身份及其与消费者关系的一个重要组成部分。