penetration pricing method; penetration pricing

简明释义

渗透订价法

英英释义

例句

1.Many tech companies use penetration pricing method (渗透定价方法) for their new products to entice early adopters.

许多科技公司对其新产品使用渗透定价方法（渗透定价方法）以吸引早期采用者。

2.After using the penetration pricing method (渗透定价方法), sales increased dramatically within the first quarter.

在使用渗透定价方法（渗透定价方法）后，第一季度的销售额大幅增加。

3.By implementing penetration pricing (渗透定价), the startup was able to quickly gain market share.

通过实施渗透定价（渗透定价），这家初创企业能够迅速获得市场份额。

4.The penetration pricing (渗透定价) strategy helped the brand establish a loyal customer base quickly.

该渗透定价（渗透定价）策略帮助品牌迅速建立了忠实的客户群。

5.The company decided to use the penetration pricing method (渗透定价方法) to attract new customers in a competitive market.

公司决定采用渗透定价方法（渗透定价方法）来吸引竞争市场中的新客户。

作文

In today's competitive market, businesses are constantly seeking innovative strategies to attract customers and increase their market share. One such strategy is the penetration pricing method, which is designed to quickly gain a foothold in the market by setting a low initial price for a new product or service. This approach not only helps in attracting a large customer base but also poses certain risks that companies must carefully consider before implementation.The primary goal of the penetration pricing strategy is to entice consumers to try a new product by offering it at a significantly lower price than existing competitors. For instance, when a new smartphone brand enters the market, it might set its prices lower than established brands like Apple or Samsung. By doing so, the company hopes to lure customers away from their current preferences and encourage them to experience the new product without the fear of a high financial commitment.This method can be particularly effective in markets with high price sensitivity, where consumers are always looking for the best deals. Additionally, once a company successfully attracts a substantial number of customers using the penetration pricing method, it can gradually increase prices as the product gains popularity and customer loyalty. This creates a win-win situation where consumers initially benefit from lower prices and companies eventually enjoy higher profit margins once they establish a strong market presence.However, the penetration pricing strategy is not without its challenges. One significant risk is the potential for price wars. When a new entrant sets low prices, existing competitors may feel threatened and respond by lowering their own prices, leading to a decrease in profit margins across the board. This can create a vicious cycle where companies continually undercut each other, ultimately harming the entire industry.Moreover, there is a danger that consumers may perceive the low initial price as an indication of inferior quality. If a company sets its prices too low, it may inadvertently signal to consumers that the product is not worth a premium price, even after the initial launch phase. This perception can hinder long-term brand equity and make it difficult for the company to raise prices later on without losing customers.Another challenge associated with the penetration pricing method is the financial strain it can place on a business. Companies must ensure they have sufficient resources to sustain low prices while covering production and operational costs. If a company cannot maintain profitability during the introductory phase, it may find itself in a precarious position, unable to continue operations or invest in product improvements.In conclusion, the penetration pricing strategy is a powerful tool for businesses looking to enter competitive markets and attract customers quickly. While it offers the potential for rapid market share growth and increased customer acquisition, companies must be aware of the risks involved, including price wars and perceptions of quality. Ultimately, a well-executed penetration pricing method can lead to long-term success, but it requires careful planning, market analysis, and a solid understanding of consumer behavior. Businesses must weigh the benefits against the potential pitfalls to determine whether this pricing strategy aligns with their overall goals and market conditions.

在当今竞争激烈的市场中，企业不断寻求创新策略来吸引客户并增加市场份额。其中一种策略是渗透定价方法，旨在通过为新产品或服务设定较低的初始价格来迅速在市场中占据一席之地。这种方法不仅有助于吸引大量客户，还存在一些企业在实施之前必须仔细考虑的风险。渗透定价策略的主要目标是通过提供明显低于现有竞争对手的价格来诱使消费者尝试新产品。例如，当一家新的智能手机品牌进入市场时，它可能会将价格定得低于像苹果或三星这样的知名品牌。通过这样做，公司希望吸引客户离开他们当前的偏好，并鼓励他们在没有高财务负担的情况下体验新产品。这种方法在价格敏感度较高的市场中尤其有效，在这些市场中，消费者总是寻找最佳交易。此外，一旦公司成功利用渗透定价方法吸引了大量客户，它可以在产品获得人气和客户忠诚度后逐步提高价格。这创造了一个双赢的局面，消费者最初从较低的价格中受益，而公司在建立强大的市场存在后，最终享受到更高的利润率。然而，渗透定价策略并非没有挑战。一个显著的风险是价格战的潜在性。当新进入者设定低价格时，现有竞争对手可能会感到威胁，并通过降低自己的价格来回应，从而导致整个行业的利润率下降。这可能导致公司之间不断相互削价的恶性循环，最终损害整个行业。此外，消费者可能会将低初始价格视为质量低劣的标志。如果公司将价格定得过低，可能会无意中向消费者传达出该产品不值得高价的信号，即使在初始推出阶段之后。这种看法可能会妨碍长期品牌价值的建立，并使公司在未来提高价格时面临失去客户的困难。与渗透定价方法相关的另一个挑战是它可能给企业带来的财务压力。公司必须确保它们有足够的资源在保持低价的同时覆盖生产和运营成本。如果公司无法在介绍阶段维持盈利能力，可能会发现自己处于危险境地，无法继续运营或投资于产品改进。总之，渗透定价策略是企业希望进入竞争市场并快速吸引客户的强大工具。虽然它提供了快速增长市场份额和增加客户获取的潜力，但公司必须意识到所涉及的风险，包括价格战和质量感知。最终，成功执行的渗透定价方法可以导致长期成功，但这需要仔细的规划、市场分析和对消费者行为的深刻理解。企业必须权衡利益与潜在陷阱，以确定这一定价策略是否与其整体目标和市场条件相一致。