dealer's brand; private brand

简明释义

商人品牌，商人牌子

英英释义

例句

1.Retailers use dealer's brand; private brand to differentiate themselves from competitors.

零售商使用经销商品牌；自有品牌来与竞争对手区分开来。

2.The quality of dealer's brand; private brand products has improved significantly over the years.

多年来，经销商品牌；自有品牌产品的质量显著提高。

3.Many supermarkets offer their own dealer's brand; private brand products at lower prices.

许多超市提供自己的经销商品牌；自有品牌产品，价格更低。

4.I bought a dealer's brand; private brand cereal that tastes just as good as the name brands.

我买了一款经销商品牌；自有品牌的谷物，味道和知名品牌一样好。

5.Consumers often choose dealer's brand; private brand items for their affordability.

消费者通常选择经销商品牌；自有品牌商品，因为它们更实惠。

作文

In the world of retail and consumer goods, brands play a crucial role in shaping consumer preferences and purchasing decisions. Among these brands, two significant categories stand out: dealer's brand and private brand. Understanding the differences between these two types of brands is essential for both consumers and businesses alike. A dealer's brand, often referred to as a manufacturer's brand, is a product that is marketed under the name of the retailer or dealer. For example, if a supermarket sells a certain line of organic products under its own name, this would be considered a dealer's brand. These brands are typically produced by manufacturers who have an agreement with the retailer to sell their products under a specific label. The advantage of dealer's brand products is that they often provide a unique selling proposition that differentiates them from other brands available in the market. Retailers can tailor these products to meet the preferences of their customers, thereby enhancing customer loyalty and driving sales.On the other hand, a private brand is a product that is exclusively owned and sold by a particular retailer. Unlike dealer's brand products, which may still carry the name of the manufacturer, private brand products are branded solely with the retailer's name. For instance, many grocery chains have their own lines of food products, such as snacks, beverages, and household items, all branded under the store's name. The primary appeal of private brand products is that they often come at a lower price point compared to national brands, while still maintaining a comparable level of quality. This pricing strategy allows retailers to attract budget-conscious consumers who are looking for value without compromising on quality.Both dealer's brand and private brand products have their advantages and disadvantages. For retailers, offering dealer's brand products can enhance their product assortment and appeal to consumers who seek variety. However, these products may also come with higher costs due to the manufacturer's involvement. Conversely, while private brand products can offer higher profit margins for retailers, they require more investment in marketing and product development to ensure that they meet consumer expectations.From a consumer perspective, the choice between dealer's brand and private brand products often comes down to personal preference and perceived value. Some consumers may gravitate towards dealer's brand products because they trust the reputation of the manufacturer, while others may prefer private brand offerings for their affordability. Ultimately, the decision is influenced by factors such as quality, price, and brand loyalty.In conclusion, both dealer's brand and private brand serve important roles in the retail landscape. As consumers become increasingly savvy and price-conscious, understanding the distinctions between these two types of brands can help them make informed purchasing decisions. For retailers, recognizing the benefits and challenges associated with each type can lead to more strategic product offerings and improved customer satisfaction. As the market continues to evolve, the relationship between dealer's brand and private brand will undoubtedly remain a vital aspect of the retail industry.

在零售和消费品的世界中，品牌在塑造消费者偏好和购买决策方面发挥着至关重要的作用。在这些品牌中，有两种显著的类别脱颖而出：dealer's brand（经销商品牌）和private brand（私有品牌）。理解这两种品牌之间的差异对于消费者和企业都是至关重要的。dealer's brand（经销商品牌），通常被称为制造商品牌，是在零售商或经销商的名称下销售的产品。例如，如果一家超市以自己的名字销售某一系列有机产品，这将被视为dealer's brand。这些品牌通常由与零售商达成协议的制造商生产，以特定标签出售它们的产品。dealer's brand产品的优势在于，它们通常提供独特的销售主张，使其与市场上其他品牌区分开来。零售商可以根据客户的偏好量身定制这些产品，从而增强客户忠诚度并推动销售。另一方面，private brand（私有品牌）是由特定零售商独家拥有和销售的产品。与dealer's brand产品不同，private brand产品仅以零售商的名称进行品牌化。例如，许多杂货连锁店都有自己的食品产品线，如零食、饮料和家庭用品，全部以商店的名称进行品牌化。private brand产品的主要吸引力在于，与国家品牌相比，它们通常以较低的价格出售，同时仍保持可比的质量。这一定价策略使零售商能够吸引那些寻找性价比的预算意识强的消费者。dealer's brand和private brand产品都有其优缺点。对于零售商而言，提供dealer's brand产品可以增强他们的产品组合，并吸引那些寻求多样性的消费者。然而，由于制造商的参与，这些产品可能也会带来更高的成本。相反，虽然private brand产品可以为零售商提供更高的利润率，但它们需要在营销和产品开发上投入更多，以确保满足消费者的期望。从消费者的角度来看，在dealer's brand和private brand产品之间的选择往往取决于个人偏好和感知价值。一些消费者可能会因为信任制造商的声誉而倾向于dealer's brand产品，而另一些消费者则可能更喜欢private brand产品，因为它们更实惠。最终，这一决策受到质量、价格和品牌忠诚度等因素的影响。总之，dealer's brand和private brand在零售环境中都发挥着重要作用。随着消费者变得越来越聪明和注重价格，理解这两种品牌之间的区别可以帮助他们做出明智的购买决策。对于零售商而言，认识到每种类型的优势和挑战可以导致更具战略性的产品供应和改善客户满意度。随着市场的不断发展，dealer's brand和private brand之间的关系无疑将继续成为零售行业的重要组成部分。