trade name
简明释义
商店名
英英释义
A trade name is the name under which a business operates and markets its products or services, distinct from its legal business name. | 商号是企业运营和营销其产品或服务时使用的名称,与其法律注册名称不同。 |
例句
1.Many companies register their trade name 商标名称 to protect their brand identity.
许多公司注册他们的商标名称商标名称 以保护品牌形象。
2.The trade name 商标名称 must be displayed prominently on all packaging.
所有包装上必须显著展示商标名称商标名称 。
3.The trade name 商标名称 of the new software is 'SmartOffice'.
新软件的商标名称商标名称 是 'SmartOffice'。
4.The product was launched under the trade name 商标名称 'EcoClean'.
该产品以商标名称商标名称 'EcoClean' 推出。
5.Before starting a business, it's important to choose a unique trade name 商标名称.
在创业之前,选择一个独特的商标名称商标名称 是很重要的。
作文
In today's globalized economy, the importance of a strong brand cannot be overstated. A key component of branding is the use of a trade name, which is essentially the name under which a business operates and markets its products or services. The trade name serves not only as an identifier for consumers but also as a symbol of the quality and reputation of the business. For instance, when people hear the trade name 'Apple', they immediately think of innovative technology and high-quality products. This instant recognition is what makes a trade name so valuable in the marketplace.A well-chosen trade name can significantly enhance a company's visibility and marketability. It helps to differentiate a company from its competitors, making it easier for consumers to remember and choose their products. In many cases, a unique trade name can become synonymous with the product itself. For example, 'Kleenex' is often used to refer to any facial tissue, regardless of the brand. This illustrates how powerful a trade name can be in establishing a market presence.However, selecting a trade name is not without its challenges. Businesses must ensure that their chosen name is not already in use and does not infringe on existing trademarks. Additionally, the trade name should resonate with the target audience and reflect the company's values and mission. A poorly chosen trade name can lead to confusion, misinterpretation, or even negative associations, which can harm a business's reputation.Moreover, the legal implications of a trade name are significant. A registered trade name provides legal protection against unauthorized use by other businesses. This means that a company can take legal action if another entity tries to use a similar name that could confuse consumers. Thus, the registration of a trade name is a crucial step for any business looking to protect its brand identity.In conclusion, a trade name is more than just a label; it is a vital aspect of a company's identity and marketing strategy. It plays a critical role in brand recognition and customer loyalty. As businesses continue to navigate the complexities of the modern marketplace, the significance of a strong and legally protected trade name will only continue to grow. Therefore, entrepreneurs must invest time and resources into selecting and protecting their trade name, as it can ultimately determine their success in the competitive business landscape.
在当今全球化经济中,强大品牌的重要性不容小觑。品牌的一个关键组成部分是使用商标名称,这本质上是企业运营和营销其产品或服务所用的名称。商标名称不仅作为消费者的识别符号,还象征着企业的质量和声誉。例如,当人们听到商标名称“苹果”时,他们立刻想到创新科技和高质量产品。这种即时的认知就是使商标名称在市场上如此有价值的原因。一个精心挑选的商标名称可以显著增强公司的可见度和市场性。它帮助公司与竞争对手区分开来,使消费者更容易记住并选择他们的产品。在许多情况下,一个独特的商标名称可以成为产品本身的同义词。例如,“克林克斯”常常被用来指任何面巾纸,无论品牌如何。这说明了商标名称在建立市场存在感方面的强大作用。然而,选择商标名称并非没有挑战。企业必须确保所选名称未被他人使用,并且不侵犯现有商标。此外,商标名称应与目标受众产生共鸣,并反映公司的价值观和使命。一个选择不当的商标名称可能导致混淆、误解,甚至负面联想,这可能会损害企业的声誉。此外,商标名称的法律影响也很重要。注册的商标名称提供对其他企业未经授权使用的法律保护。这意味着,如果另一实体试图使用可能让消费者感到困惑的相似名称,企业可以采取法律行动。因此,注册商标名称是任何希望保护其品牌身份的企业至关重要的一步。总之,商标名称不仅仅是一个标签;它是公司身份和营销战略的重要方面。它在品牌识别和客户忠诚度方面发挥着关键作用。随着企业继续应对现代市场的复杂性,强大且合法保护的商标名称的重要性只会继续增长。因此,企业家必须投入时间和资源来选择和保护他们的商标名称,因为这最终可能决定他们在竞争激烈的商业环境中的成功。