trademark licence

简明释义

商标使用许可证

英英释义

例句

1.A trademark licence allows other businesses to legally use a brand's name.

商标许可允许其他企业合法使用某个品牌的名称。

2.The trademark licence agreement was signed for a period of five years.

商标许可协议的签署期限为五年。

3.They are negotiating a trademark licence to expand their market reach.

他们正在谈判一项商标许可以扩大市场覆盖范围。

4.Before launching the new product, they ensured that they had a valid trademark licence.

在推出新产品之前，他们确保拥有有效的商标许可。

5.The company obtained a trademark licence to use the logo on their products.

该公司获得了商标许可以在其产品上使用该标志。

作文

A trademark licence is a legal agreement that allows one party to use the trademark of another party. This concept is crucial in the business world, as it enables companies to expand their brand presence without having to invest heavily in creating and promoting new trademarks. For instance, when a well-known brand licenses its trademark to another company, it allows that company to produce and sell products under that brand's name. This can be beneficial for both parties; the licensor receives royalties or fees, while the licensee gains access to an established brand that can attract customers more easily.The process of obtaining a trademark licence typically involves negotiations between the two parties. They must agree on the terms of the licence, including how long it will last, what products or services it covers, and the financial arrangements. It is essential for both parties to clearly define these terms to avoid any potential disputes in the future. Once an agreement is reached, it is formalized in a written contract, which serves as a legal document outlining each party's rights and responsibilities.One notable example of a successful trademark licence is the partnership between Disney and various toy manufacturers. Disney licenses its characters and logos to these companies, allowing them to create toys and merchandise featuring beloved characters like Mickey Mouse or Elsa from Frozen. This not only generates significant revenue for Disney but also provides toy manufacturers with a competitive edge, as they can market products associated with popular franchises.However, licensing a trademark is not without its challenges. The licensor must ensure that the licensee maintains the quality and reputation of the brand. If a licensee produces inferior products, it can damage the trademark's value and the licensor's reputation. Therefore, many licensors implement strict quality control measures and regularly monitor the licensee’s production processes.Moreover, a trademark licence can also have geographical restrictions. For example, a licensor may allow a licensee to use its trademark only in specific regions or countries. This is often done to protect the brand's integrity and ensure that it is not diluted by overexposure in the market. Such restrictions can help maintain the exclusivity and desirability of the brand.In conclusion, a trademark licence plays a vital role in the modern economy by facilitating brand expansion and collaboration between businesses. It allows companies to leverage established trademarks to enhance their product offerings and reach a broader audience. However, it is essential for both licensors and licensees to approach this arrangement with careful consideration and clear agreements to ensure mutual benefit and protect the integrity of the trademark. As the market continues to evolve, the importance of trademark licences will likely grow, making it an area worth exploring for businesses looking to thrive in competitive environments.

商标许可是一种法律协议，允许一方使用另一方的商标。这个概念在商业世界中至关重要，因为它使公司能够扩大品牌影响力，而无需大量投资于创建和推广新商标。例如，当一个知名品牌将其商标许可给另一家公司时，它允许该公司在该品牌名称下生产和销售产品。这对双方都有好处；许可方获得特许权使用费或费用，而被许可方则获得了可以更容易吸引顾客的已建立品牌。获得商标许可的过程通常涉及双方之间的谈判。他们必须就许可条款达成一致，包括许可的持续时间、涵盖的产品或服务以及财务安排。双方清楚地定义这些条款对于避免未来潜在争议至关重要。一旦达成协议，就会在书面合同中正式化，该合同作为法律文件，概述了每一方的权利和责任。一个成功的商标许可的显著例子是迪士尼与各种玩具制造商之间的合作。迪士尼将其角色和标志许可给这些公司，允许他们制作以米奇老鼠或《冰雪奇缘》中艾莎公主演绎的玩具和商品。这不仅为迪士尼带来了可观的收入，还为玩具制造商提供了竞争优势，因为他们可以营销与受欢迎的特许经营相关的产品。然而，许可商标并非没有挑战。许可方必须确保被许可方维护品牌的质量和声誉。如果被许可方生产劣质产品，可能会损害商标的价值和许可方的声誉。因此，许多许可方实施严格的质量控制措施，并定期监控被许可方的生产过程。此外，商标许可也可能具有地理限制。例如，许可方可能只允许被许可方在特定地区或国家使用其商标。这通常是为了保护品牌的完整性，并确保其不会因市场过度曝光而被稀释。这种限制有助于保持品牌的独特性和吸引力。总之，商标许可在现代经济中发挥着至关重要的作用，通过促进品牌扩展和企业之间的合作。它使公司能够利用已建立的商标来增强产品供应并接触更广泛的受众。然而，许可方和被许可方都必须谨慎考虑并明确协议，以确保互惠互利并保护商标的完整性。随着市场的不断发展，商标许可的重要性可能会增加，这使其成为值得探索的领域，尤其是对于希望在竞争环境中蓬勃发展的企业。