brand name

简明释义

商标名称

英英释义

例句

1.Many consumers prefer to buy products from a well-known brand name because they associate it with quality.

许多消费者更喜欢购买知名的品牌名称产品，因为他们将其与质量联系在一起。

2.When starting a business, choosing the right brand name is crucial for marketing.

在创业时，选择合适的品牌名称对营销至关重要。

3.The brand name of this clothing line is recognized worldwide.

这个服装系列的品牌名称在全球范围内都被认可。

4.She decided to invest in a brand name handbag instead of a generic one.

她决定投资一个品牌名称的手袋，而不是一个普通的。

5.The brand name of the smartphone you choose can significantly affect its resale value.

你选择的智能手机的品牌名称会显著影响其转售价值。

作文

In today's globalized world, the concept of a brand name (品牌名称) has become increasingly significant. A brand name is not just a label; it represents the identity and reputation of a product or service in the market. Companies invest heavily in creating a strong brand name because it can influence consumer behavior and drive sales. For instance, when people hear the brand name 'Apple,' they immediately think of innovation, quality, and premium pricing. This association is not accidental; it is the result of years of marketing and brand management efforts.The power of a brand name lies in its ability to evoke emotions and establish trust with consumers. A well-known brand name can create a sense of loyalty among customers, leading them to choose that particular brand over others, even if the alternatives are cheaper or more accessible. For example, many people prefer to buy Nike shoes instead of generic brands because they associate Nike with performance and style. This loyalty is often cultivated through effective advertising campaigns and consistent product quality.Moreover, a strong brand name can provide a competitive advantage in crowded markets. In industries such as fashion, technology, and automobiles, where numerous options are available, a recognizable brand name can make a significant difference. Consumers are often willing to pay a premium for products from established brand names because they believe they are getting better quality and reliability. This phenomenon is known as 'brand equity,' which refers to the value added to a product based on its brand name.However, building and maintaining a successful brand name is not without challenges. Companies must continuously adapt to changing consumer preferences and market trends. A brand name that was once popular can quickly lose its appeal if it fails to innovate or respond to consumer needs. For instance, Blockbuster was once a household name in movie rentals, but it failed to adapt to the rise of digital streaming services, leading to its decline. This highlights the importance of staying relevant in a fast-paced market.Additionally, the rise of social media has changed the way brand names interact with consumers. Companies now have the opportunity to engage directly with their audience through platforms like Instagram, Twitter, and Facebook. A positive or negative experience shared on social media can significantly impact a brand name's reputation. Brands must be proactive in managing their online presence to ensure they maintain a favorable image.In conclusion, a brand name (品牌名称) is a vital asset for any business. It encapsulates the values, quality, and trust associated with a product or service. As consumers become more discerning, the importance of a strong brand name will only grow. Companies that understand the significance of their brand name and invest in its development are likely to achieve long-term success in the marketplace.