convoluted pricing; convoluted price

简明释义

扭曲的价格

英英释义

例句

1.To simplify the purchasing process, we need to eliminate convoluted pricing 复杂的定价 models.

为了简化购买流程，我们需要消除复杂的定价 convoluted pricing 模型。

2.Many consumers are frustrated with convoluted pricing 复杂的定价 strategies that companies use to attract customers.

许多消费者对公司用来吸引客户的复杂的定价 convoluted pricing 策略感到沮丧。

3.The airline's convoluted price 复杂的价格 system includes fees for everything from luggage to seat selection.

航空公司的复杂的价格 convoluted price 系统包括从行李到座位选择的所有费用。

4.The new software subscription has a lot of convoluted pricing 复杂的定价, making it hard for customers to understand what they are paying for.

新的软件订阅有很多复杂的定价 convoluted pricing，让客户很难理解他们在为什么付费。

5.After reviewing the contract, I found the convoluted price 复杂的价格 structure quite confusing.

在审查合同后，我发现复杂的价格 convoluted price 结构非常令人困惑。

作文

In today's consumer-driven economy, pricing strategies play a crucial role in shaping customer perceptions and influencing purchasing decisions. However, one term that often arises in discussions about pricing is convoluted pricing (复杂的定价). This concept refers to pricing structures that are overly complicated, making it difficult for consumers to understand the true cost of a product or service. Convoluted price (复杂的价格) can lead to confusion, frustration, and ultimately, a loss of trust in the brand. To illustrate this point, consider the case of a telecommunications company that offers a range of plans for mobile services. Instead of providing straightforward pricing with clear options, the company presents a myriad of choices, each with different terms, fees, and conditions. Customers may find themselves sifting through a complicated web of information, trying to decipher which plan best suits their needs. As a result, many individuals may either choose the wrong plan or opt out of purchasing altogether due to the overwhelming nature of the options presented. This scenario exemplifies how convoluted pricing can create barriers to informed decision-making.Furthermore, businesses that employ convoluted pricing strategies may inadvertently alienate their customers. When potential buyers encounter a convoluted price structure, they may perceive the brand as dishonest or manipulative. In an age where transparency is highly valued, companies risk damaging their reputation by obscuring the actual costs associated with their products or services. This can lead to negative reviews, decreased customer loyalty, and ultimately, a decline in sales.On the other hand, companies that adopt straightforward pricing models often enjoy a competitive advantage. For instance, a subscription service that clearly outlines its fees, cancellation policies, and benefits is likely to attract more customers than one that buries this information in fine print. By simplifying their pricing strategies, businesses can foster trust and build stronger relationships with their clientele. This approach not only enhances customer satisfaction but also encourages repeat business, as satisfied customers are more likely to return and recommend the service to others.Moreover, the rise of e-commerce has made it essential for businesses to prioritize clarity in their pricing. Online shoppers have access to a wealth of information at their fingertips, allowing them to compare prices across multiple platforms. If a brand's pricing structure is perceived as convoluted, consumers may quickly abandon their shopping carts in favor of competitors who offer clearer pricing. Therefore, it is imperative for businesses to evaluate their pricing strategies and ensure that they are easily understandable.In conclusion, while complex pricing strategies may seem appealing to some businesses aiming to maximize profits, the reality is that convoluted pricing can lead to significant drawbacks. The confusion surrounding convoluted price structures can erode customer trust, hinder purchasing decisions, and ultimately harm a brand's reputation. Companies should strive for transparency and simplicity in their pricing models, as doing so not only benefits consumers but also contributes to long-term business success. By prioritizing clarity, brands can cultivate loyal customer bases and thrive in an increasingly competitive market.

在当今以消费者为驱动的经济中，定价策略在塑造客户感知和影响购买决策方面发挥着至关重要的作用。然而，在关于定价的讨论中，一个经常出现的术语是复杂的定价。这个概念指的是过于复杂的定价结构，使消费者难以理解产品或服务的真实成本。复杂的价格可能导致混淆、挫败感，最终损害品牌的信任度。为了说明这一点，考虑一个提供多种移动服务计划的电信公司的案例。该公司没有提供简单明了的定价和清晰的选项，而是呈现出一系列选择，每个选择都有不同的条款、费用和条件。客户可能会发现自己在复杂的信息网络中筛选，试图弄清楚哪个计划最适合他们的需求。因此，许多人可能会选择错误的计划，或者由于选项的压倒性而选择放弃购买。这种情况例证了如何使得复杂的定价造成知情决策的障碍。此外，采用复杂的定价策略的企业可能会无意中疏远他们的客户。当潜在买家遇到复杂的价格结构时，他们可能会将品牌视为不诚实或操控性强。在一个高度重视透明度的时代，企业冒着损害声誉的风险，通过模糊与其产品或服务相关的实际成本。这可能导致负面评价、客户忠诚度下降，最终销售额下降。另一方面，采用简单定价模型的公司通常享有竞争优势。例如，明确列出费用、取消政策和福利的订阅服务，可能比那些将这些信息埋藏在细则中的服务吸引更多客户。通过简化定价策略，企业可以培养信任并与客户建立更强的关系。这种方法不仅增强了客户满意度，还鼓励回头客，因为满意的客户更有可能再次光顾并向他人推荐该服务。此外，电子商务的兴起使得企业必须优先考虑定价的清晰度。在线购物者可以轻松获取大量信息，使他们能够在多个平台上比较价格。如果品牌的定价结构被认为是复杂的，消费者可能会迅速放弃他们的购物车，转向提供更清晰定价的竞争对手。因此，企业必须评估其定价策略，并确保其易于理解。总之，虽然复杂的定价策略可能对一些旨在最大化利润的企业看起来很有吸引力，但现实是复杂的定价可能导致重大缺陷。围绕复杂的价格结构的混淆可能侵蚀客户信任，阻碍购买决策，并最终损害品牌声誉。公司应努力在定价模型中追求透明度和简单性，因为这样做不仅有利于消费者，也有助于长期的商业成功。通过优先考虑清晰度，品牌可以培养忠实的客户群，并在日益竞争的市场中蓬勃发展。