testimonials

简明释义

英[ˌtɛstəˈmɪnəlz]美[ˌtɛstəˈmɪnəlz]

n. 证明信；纪念品；奖状；表彰会；（以前雇主写的）推荐书（testimonial 的复数）

英英释义

单词用法

同义词

反义词

例句

1.We are featuring group photographs today and group photographs are the perfect testimonials of age and experience.

我们今天要展示的是合影，而合影正是年龄和经历的最佳见证。

2.Next, gather testimonials from the users of your product or service within the account.

下一步，收集一些产品或服务用户的反馈，并向你的客户展示。

3.Have you included testimonials from relevant people wherever possible?

如果可能的话，你是否拥有相关的人员的证明书？

4.She could hardly expect her employer to provide her with testimonials to her character and ability.

她几乎不指望老板会给她写证明她的人品和能力的证明书。

5.Use third party comments and testimonials to establish credibility. Use a lot of them.

用大量第三方的评论和鉴定来建立信用，并确保这些评价真实有趣。

6.Testimonials of people close to Mr. G. and those affected by his deeds.

与G先生亲近的和受其行为影响的人提供的证明书。

7.The catalogue is full of testimonials from satisfied customers.

这份商品目录满篇皆是称心顾客的赞辞。

8.Parents have sent him video testimonials from around the world, saying how much they love the app.

世界各地的家长给他发来答谢视频，表达自己对这个应用软件的喜爱。

9.Reading testimonials can help you decide which product to buy.

阅读客户推荐可以帮助你决定购买哪个产品。

10.Many companies use testimonials to build trust with potential customers.

许多公司使用客户推荐来建立与潜在客户的信任。

11.The website features several testimonials from satisfied clients.

该网站展示了几条来自满意客户的客户推荐。

12.The marketing team is collecting testimonials for the new campaign.

市场团队正在收集新活动的客户推荐。

13.Positive testimonials can significantly impact a brand's reputation.

积极的客户推荐可以显著影响品牌的声誉。

作文

In today's digital age, the importance of social proof cannot be overstated. One of the most effective forms of social proof is the use of testimonials, which are statements made by satisfied customers that endorse a product or service. These testimonials serve as powerful tools for businesses to build trust and credibility among potential clients. When a prospective customer sees positive feedback from others, they are more likely to feel confident in their decision to purchase. This phenomenon can be observed across various industries, from e-commerce to hospitality, where testimonials play a crucial role in influencing consumer behavior.For instance, consider an online retail store that sells skincare products. By showcasing testimonials from real customers who have experienced positive results, the store can significantly enhance its reputation. Customers are often skeptical about the claims made by companies, but when they see authentic reviews and testimonials, it alleviates their concerns. Therefore, incorporating testimonials into marketing strategies is not only beneficial but essential.Moreover, testimonials can take various forms. They can be written reviews, video endorsements, or even social media posts. Video testimonials are particularly impactful as they allow potential customers to see and hear from real people, making the endorsement feel more genuine. A well-produced video testimonial can convey emotions and experiences that text alone may not capture, thereby creating a stronger connection with the audience.Additionally, businesses can leverage testimonials by strategically placing them on their websites and promotional materials. For example, featuring a few select testimonials on the homepage or product pages can immediately catch the attention of visitors. Furthermore, including testimonials in email marketing campaigns can enhance engagement and conversion rates. When recipients see that others have had positive experiences, they are more likely to take action.However, it is vital for businesses to ensure that their testimonials are authentic. Fake or exaggerated testimonials can lead to distrust and damage a company's reputation. To maintain credibility, businesses should encourage honest feedback from their customers and showcase a diverse range of experiences. This not only adds authenticity but also demonstrates that the company values transparency.In conclusion, testimonials are an indispensable component of modern marketing strategies. They provide social proof, build trust, and ultimately drive sales. By effectively utilizing testimonials, businesses can create a positive image and foster lasting relationships with their customers. As consumers continue to seek validation from others before making purchasing decisions, the role of testimonials will only grow in importance. Therefore, businesses must prioritize the collection and display of genuine testimonials to remain competitive in today's marketplace.

在当今数字时代，社会证明的重要性不容小觑。最有效的社会证明形式之一就是使用推荐信，即满意客户所做的支持产品或服务的声明。这些推荐信作为企业建立信任和信誉的强大工具，能够在潜在客户中产生积极的影响。当潜在客户看到他人的积极反馈时，他们更有可能对购买决策感到自信。这一现象可以在各个行业中观察到，从电子商务到酒店业，推荐信在影响消费者行为方面发挥着至关重要的作用。例如，考虑一家销售护肤产品的在线零售商。通过展示真实客户的推荐信，这些客户经历了积极的效果，该商店可以显著提升其声誉。客户通常对公司所做的声明持怀疑态度，但当他们看到真实的评论和推荐信时，这缓解了他们的担忧。因此，将推荐信纳入营销策略不仅是有益的，而且是必要的。此外，推荐信可以采取多种形式。它们可以是书面评论、视频推荐，甚至是社交媒体帖子。视频推荐信尤其具有影响力，因为它们允许潜在客户看到和听到真实的人，使得推荐感觉更加真实。一段制作精良的视频推荐信能够传达情感和体验，而文字可能无法捕捉到，从而与观众建立更强的联系。此外，企业可以通过战略性地将推荐信放置在其网站和宣传材料中来利用它们。例如，在首页或产品页面上展示一些精选的推荐信可以立即吸引访问者的注意。此外，在电子邮件营销活动中包括推荐信可以增强参与度和转化率。当收件人看到其他人有过积极的体验时，他们更有可能采取行动。然而，企业确保其推荐信的真实性至关重要。虚假或夸大的推荐信可能导致不信任，并损害公司的声誉。为了保持可信度，企业应该鼓励客户提供诚实的反馈，并展示各种不同的体验。这不仅增加了真实性，还表明公司重视透明度。总之，推荐信是现代营销策略不可或缺的组成部分。它们提供了社会证明，建立了信任，最终推动了销售。通过有效利用推荐信，企业可以创造积极的形象，并与客户建立持久的关系。随着消费者在做出购买决策之前继续寻求他人的验证，推荐信的作用只会在重要性上不断增长。因此，企业必须优先收集和展示真实的推荐信，以在当今市场中保持竞争力。