merchandizing

简明释义

英[ˈmɜːtʃənˌdaɪzɪŋ]美[ˈmɜrˌtʃənˌdaɪzɪŋ]

n. 商品化形象；商品化；推销

v. 经营；推销（merchandize 的 ing 形式）

英英释义

单词用法

同义词

反义词

例句

1.Famous fictional characters embody giant commercial appeal, which can be transformed into merchandizing symbol of significant distinctiveness and advertisement value.

知名虚拟角色蕴含巨大号召力和吸引力，通过商业化开发可以成为极富显著性和广告价值的商业符号。

2.Interact and work closely with Marketing and Merchandizing in developing instructions manuals for product lines.

能和公司团队内的其它部门—开发和销售，一起工作、编写产品使用说明书。

3.Then the paper will analyze the conditions of the object of merchandizing right of works to define the scope of merchandizing right of works'object.

接着就作品要成为作品商品化权的客体应当满足的条件进行分析，明确作品商品化权的客体类型和范围。

4.As President of G-III Apparel Groups he supervises marketing, merchandizing and product development for the company, keeping close tabs on everyone from division VPs to designers.

作为G -III服装集团的总裁，她为公司管理着市场营销、商品销售和产品开发等环节，监督着公司的每一个人，包括从各部门的副总裁道设计师。

5.If your service is related to design, printing, merchandizing or branding then why not consider partnering with us to provide high quality logo design services to your clients?

如果您的服务是与设计，印刷，纪念品或品牌，为什么不考虑与我们合作，以提供高品质的标志设计服务，您的客户？

6.This article is divided into four parts to analyze the issues about the merchandizing right of works.

本文拟通过四个部分对作品商品化权的相关问题进行探讨。

7.The company's new merchandizing strategy focuses on online engagement.

公司的新商品陈列策略专注于在线互动。

8.The retail store revamped its display to enhance the effectiveness of merchandizing.

零售店重新设计了展示，以增强商品陈列的效果。

9.Effective merchandizing can significantly boost sales during holiday seasons.

有效的商品陈列可以在假日季节显著提升销售额。

10.Good merchandizing practices can help create a better shopping experience.

良好的商品陈列实践可以帮助创造更好的购物体验。

11.She took a course in merchandizing to improve her skills in visual presentation.

她参加了一个关于商品陈列的课程，以提高自己的视觉展示技能。

作文

In today's competitive market, effective merchandizing is crucial for businesses aiming to attract customers and boost sales. Merchandizing refers to the activities involved in promoting the sale of goods at retail locations, including product presentation, pricing strategies, and inventory management. To understand the importance of merchandizing, we must consider its various components and how they influence consumer behavior.Firstly, the visual presentation of products plays a significant role in merchandizing. Retailers invest in creating appealing displays that catch the eye of potential buyers. For instance, a well-organized shelf with attractive packaging can entice customers to explore further. Studies have shown that consumers are more likely to purchase items that are visually appealing and easily accessible. Therefore, effective merchandizing involves not just placing products on shelves, but also considering their arrangement, lighting, and overall aesthetic appeal.Secondly, pricing strategies are a vital aspect of merchandizing. Retailers must carefully consider how to price their products to remain competitive while still ensuring profitability. Promotional pricing, discounts, and bundling offers are common tactics used to attract customers. For example, a store might offer a 'buy one, get one free' deal to encourage customers to buy more than they initially intended. This strategy not only increases sales volume but also enhances customer satisfaction, as shoppers feel they are getting a good deal.Moreover, inventory management is an essential part of merchandizing. Retailers need to ensure that popular items are always in stock while also managing overstock situations that can lead to markdowns and reduced profits. By analyzing sales data and customer preferences, businesses can make informed decisions about which products to promote and how much inventory to carry. Effective inventory management directly impacts the success of merchandizing efforts, as it ensures that customers find what they are looking for when they visit the store.In addition to these elements, understanding consumer psychology is key to successful merchandizing. Retailers must recognize the factors that influence purchasing decisions, such as emotions, social influences, and cultural trends. For instance, during holiday seasons, consumers often seek out products that evoke feelings of nostalgia or joy. By aligning merchandizing strategies with these emotional triggers, retailers can create compelling shopping experiences that resonate with customers.Furthermore, the rise of e-commerce has transformed traditional merchandizing practices. Online retailers utilize digital tools to enhance product visibility and engage customers. Techniques such as personalized recommendations, user-generated content, and interactive advertisements are now standard practices in online merchandizing. This shift requires businesses to adapt their strategies to maintain relevance in a rapidly changing market.In conclusion, merchandizing encompasses a wide range of activities that are essential for retail success. From visual presentation and pricing strategies to inventory management and understanding consumer behavior, effective merchandizing can significantly impact a business's bottom line. As the retail landscape continues to evolve, staying abreast of new trends and technologies in merchandizing will be critical for businesses seeking to thrive in a competitive environment. Ultimately, mastering the art of merchandizing can lead to increased customer satisfaction and loyalty, driving long-term success for retailers.

在当今竞争激烈的市场中，有效的商品销售对于旨在吸引客户和提升销售的企业至关重要。商品销售指的是零售地点推广商品销售的活动，包括产品展示、定价策略和库存管理。要理解商品销售的重要性，我们必须考虑其各个组成部分以及它们如何影响消费者行为。首先，产品的视觉展示在商品销售中发挥着重要作用。零售商投资于创建引人注目的展示，以吸引潜在买家的目光。例如，一个组织良好的货架和吸引人的包装可以诱使客户进一步探索。研究表明，消费者更有可能购买那些视觉上吸引人且易于接触的商品。因此，有效的商品销售不仅涉及将产品放置在货架上，还需要考虑它们的排列、照明和整体美感。其次，定价策略是商品销售的重要方面。零售商必须仔细考虑如何定价以保持竞争力，同时确保盈利。促销定价、折扣和捆绑优惠是吸引客户的常用策略。例如，一家商店可能会提供“买一送一”的优惠，以鼓励客户购买超过他们最初打算购买的数量。这一策略不仅增加了销售量，还提高了客户满意度，因为购物者感到自己得到了好交易。此外，库存管理是商品销售的一个重要组成部分。零售商需要确保热门商品始终有货，同时也要管理过剩库存，这可能导致降价和利润减少。通过分析销售数据和客户偏好，企业可以就推广哪些产品以及携带多少库存做出明智的决策。有效的库存管理直接影响商品销售的成功，因为它确保客户在访问商店时能够找到他们所需的商品。除了这些要素，理解消费者心理是成功的商品销售的关键。零售商必须认识到影响购买决策的因素，如情感、社会影响和文化趋势。例如，在假日季节，消费者通常会寻找唤起怀旧或快乐情感的产品。通过将商品销售策略与这些情感触发器对齐，零售商可以创造出与客户产生共鸣的购物体验。此外，电子商务的兴起改变了传统的商品销售实践。在线零售商利用数字工具来增强产品可见性和吸引客户。个性化推荐、用户生成内容和互动广告等技术如今已成为在线商品销售的标准做法。这一转变要求企业调整其策略，以在快速变化的市场中保持相关性。总之，商品销售涵盖了一系列对零售成功至关重要的活动。从视觉展示和定价策略到库存管理和理解消费者行为，有效的商品销售可以显著影响企业的底线。随着零售环境的不断演变，紧跟商品销售的新趋势和新技术将对寻求在竞争中蓬勃发展的企业至关重要。最终，掌握商品销售的艺术可以带来客户满意度和忠诚度的提高，从而推动零售商的长期成功。