unsalable product

简明释义

没有销路的产品

英英释义

例句

1.The new marketing strategy aims to convert some unsalable products into bestsellers.

新的营销策略旨在将一些无法销售的产品转化为畅销品。

2.To avoid losses, businesses must find ways to clear out unsalable products quickly.

为了避免损失，企业必须找到快速清理无法销售的产品的方法。

3.After the market analysis, we realized that the old model was an unsalable product.

经过市场分析，我们意识到旧型号是无法销售的产品。

4.The company had to write off a large amount of inventory as it was deemed an unsalable product.

公司不得不注销大量库存，因为它被认为是无法销售的产品。

5.Retailers often struggle with unsalable products that take up valuable shelf space.

零售商常常面临占用宝贵货架空间的无法销售的产品。

作文

In today's fast-paced consumer market, businesses strive to create products that not only meet the needs of their customers but also stand out in a crowded marketplace. However, despite the best efforts of companies, there are instances where certain items fail to gain traction among consumers. These items are often referred to as unsalable products, which means they cannot be sold or are extremely difficult to sell. Understanding the factors that contribute to a product becoming unsalable is crucial for businesses aiming to avoid potential pitfalls and ensure their offerings resonate with their target audience.One of the primary reasons a product may become unsalable is a lack of market research. Companies that do not invest time and resources into understanding their customers' preferences risk launching products that do not align with market demands. For example, if a company introduces a new gadget without assessing whether consumers are interested in that type of technology, it may end up with a surplus of unsalable products. This can lead to significant financial losses and damage to the brand's reputation.Another factor contributing to unsalable products is ineffective marketing strategies. A product may be innovative and high-quality, but if it is not marketed properly, potential customers may never learn about it. For instance, a unique food item that is not promoted through social media or other advertising channels may remain unknown to consumers, resulting in poor sales and ultimately categorizing it as unsalable. Therefore, companies must ensure that their marketing campaigns effectively communicate the value and benefits of their products to attract buyers.Additionally, pricing plays a critical role in determining whether a product becomes unsalable. If a product is priced too high compared to its competitors without offering clear advantages, consumers may opt for alternatives that provide better value for their money. Conversely, pricing a product too low can also lead to perceptions of inferior quality, causing consumers to shy away from purchasing it. Striking the right balance in pricing is essential to avoid creating unsalable products.Furthermore, changes in consumer trends and preferences can render previously popular products unsalable. For instance, a fashion item that was trendy last season may suddenly lose its appeal, leaving retailers with unsold inventory. To mitigate this risk, businesses should remain agile and responsive to evolving market trends, regularly updating their product lines to align with current consumer interests.Finally, the quality of the product itself can significantly impact its salability. If a product fails to meet customer expectations or has defects, it is likely to be labeled as unsalable. Companies must prioritize quality control and ensure that their products are reliable and meet industry standards. Investing in research and development can help businesses innovate and improve existing products, reducing the likelihood of producing unsalable products.In conclusion, the concept of unsalable products serves as a reminder for businesses to remain vigilant and proactive in understanding their market. By conducting thorough market research, implementing effective marketing strategies, pricing products appropriately, adapting to consumer trends, and maintaining high-quality standards, companies can significantly reduce the chances of their products becoming unsalable. In an ever-changing marketplace, staying attuned to customer needs and preferences is essential for success and longevity in business.

在当今快速发展的消费市场中，企业努力创造出不仅满足客户需求而且在拥挤的市场中脱颖而出的产品。然而，尽管公司付出了最大的努力，某些产品仍然未能在消费者中获得关注。这些产品通常被称为滞销产品，意味着它们无法销售或极其难以销售。理解导致产品变成滞销产品的因素对于希望避免潜在陷阱并确保其产品与目标受众产生共鸣的企业至关重要。产品成为滞销产品的主要原因之一是缺乏市场调研。那些没有投入时间和资源来了解客户偏好的公司，冒着推出与市场需求不符的产品的风险。例如，如果一家公司推出了一款新小工具，却没有评估消费者是否对这种类型的技术感兴趣，那么它可能会面临一堆滞销产品。这可能导致重大的财务损失，并损害品牌声誉。另一个导致滞销产品的因素是无效的营销策略。产品可能是创新且高质量的，但如果没有恰当地进行营销，潜在客户可能永远不会了解到它。例如，一种独特的食品如果没有通过社交媒体或其他广告渠道进行宣传，可能会对消费者保持未知状态，导致销售不佳，最终被归类为滞销产品。因此，公司必须确保他们的营销活动有效地传达产品的价值和好处，以吸引买家。此外，定价在决定产品是否成为滞销产品方面也起着关键作用。如果一款产品的定价过高，而没有提供明显的优势，消费者可能会选择提供更好价值的替代品。相反，如果产品定价过低，也可能导致消费者对其质量的看法产生负面影响，从而使他们不愿意购买。因此，找到合适的定价平衡对于避免创建滞销产品至关重要。此外，消费者趋势和偏好的变化可能会使先前流行的产品变得滞销。例如，上个季度时尚的服装可能会突然失去吸引力，导致零售商库存积压。为了减少这种风险，企业应保持灵活性，及时响应不断变化的市场趋势，定期更新产品线以与当前消费者的兴趣保持一致。最后，产品本身的质量对其销售能力有重大影响。如果一款产品未能满足客户期望或存在缺陷，它很可能会被标记为滞销产品。公司必须优先考虑质量控制，确保其产品可靠并符合行业标准。投资于研发可以帮助企业创新并改进现有产品，从而减少生产滞销产品的可能性。总之，滞销产品的概念提醒企业保持警惕，主动了解市场。通过进行全面的市场调研、实施有效的营销策略、适当定价、适应消费者趋势以及保持高质量标准，企业可以显著降低其产品成为滞销产品的机会。在一个不断变化的市场中，紧跟客户需求和偏好对于企业的成功和持久发展至关重要。