price leadership

简明释义

领头定价

英英释义

例句

1.In order to maintain price leadership, the retailer frequently adjusts its prices based on competitors' actions.

为了保持价格领导权，零售商根据竞争对手的行动频繁调整价格。

2.The company's price leadership strategy helped it to attract a larger customer base.

公司的价格领导权策略帮助它吸引了更多的客户群。

3.By leveraging advanced technology, the firm established price leadership in the electric vehicle sector.

通过利用先进技术，该公司在电动车领域建立了价格领导权。

4.The company achieved price leadership in the smartphone market by offering high-quality devices at competitive prices.

该公司通过提供高质量的设备和具有竞争力的价格，在智能手机市场上实现了价格领导权。

5.The brand's strategy focused on achieving price leadership through economies of scale.

该品牌的战略集中在通过规模经济实现价格领导权。

作文

In the world of business, companies often strive to establish themselves as leaders in their respective markets. One of the key strategies that can help achieve this goal is known as price leadership. This concept refers to a situation where one company sets the price for a product or service, and other competitors follow suit. By doing so, the leading company not only influences the market dynamics but also establishes its dominance in pricing strategies. Understanding price leadership is essential for businesses that aim to maintain a competitive edge.To illustrate the concept of price leadership, consider the technology industry, particularly in the smartphone market. A leading company, such as Apple, often introduces new models at premium prices. Other manufacturers may adjust their prices based on Apple's pricing strategy. When Apple raises its prices, competitors might follow, believing that consumers will be willing to pay more for their products as well. This phenomenon demonstrates how price leadership can shape an entire market's pricing structure.The implications of price leadership extend beyond mere pricing. Companies that successfully establish themselves as price leaders often enjoy increased brand loyalty and consumer trust. Customers may perceive the price leader as a benchmark for quality, which can lead to higher sales volumes. Furthermore, being recognized as a price leader allows a company to invest more in research and development, marketing, and innovation, thereby reinforcing its position in the market.However, price leadership is not without its challenges. For instance, if a price leader raises prices too high, it risks losing customers to competitors who offer similar products at lower prices. Additionally, if competitors do not follow the leader's pricing strategy, it can create price wars that may ultimately harm all players in the market. Therefore, companies must carefully analyze market conditions and consumer behavior before implementing price leadership strategies.Moreover, price leadership can also take different forms. There are two primary types: predatory pricing and competitive pricing. Predatory pricing occurs when a company sets prices extremely low to drive competitors out of the market. Once competitors are eliminated, the company can then raise prices significantly. On the other hand, competitive pricing involves setting prices based on competitors' prices while still ensuring profitability. This approach is generally considered more ethical and sustainable in the long run.In conclusion, price leadership is a powerful tool that can significantly influence market dynamics and consumer behavior. Companies that understand and effectively implement this strategy can gain a substantial advantage over their competitors. However, it is crucial for these companies to remain vigilant and responsive to market changes to maintain their leadership position. By balancing pricing strategies with consumer expectations and competitive actions, businesses can navigate the complexities of price leadership and thrive in their respective industries.

在商业世界中，公司通常努力在各自的市场中确立领导地位。帮助实现这一目标的关键策略之一被称为价格领导。这个概念指的是一种情况，其中一家公司为产品或服务设定价格，其他竞争对手随之而动。通过这样做，领先公司不仅影响市场动态，还建立了其定价策略的主导地位。理解价格领导对那些希望保持竞争优势的企业至关重要。为了说明价格领导的概念，可以考虑技术行业，特别是在智能手机市场。像苹果这样的领先公司通常以高价推出新型号。其他制造商可能会根据苹果的定价策略调整自己的价格。当苹果提高价格时，竞争对手可能会跟随，认为消费者愿意为他们的产品支付更多。这一现象展示了价格领导如何塑造整个市场的定价结构。价格领导的影响不仅限于定价。成功确立自己为价格领导者的公司往往享有更高的品牌忠诚度和消费者信任。客户可能将价格领导者视为质量的基准，这可能导致更高的销售量。此外，被认可为价格领导者使公司能够在研发、营销和创新方面投入更多，从而进一步巩固其在市场中的地位。然而，价格领导并非没有挑战。例如，如果价格领导者将价格抬得过高，就有可能失去客户，转向提供类似产品但价格更低的竞争对手。此外，如果竞争对手不遵循领导者的定价策略，可能会造成价格战，最终对市场上的所有参与者造成伤害。因此，公司在实施价格领导策略之前，必须仔细分析市场条件和消费者行为。此外，价格领导也可以采取不同的形式。主要有两种类型：掠夺性定价和竞争性定价。掠夺性定价是指公司将价格设定得极低，以驱逐市场上的竞争对手。一旦竞争对手被消灭，公司就可以大幅提高价格。另一方面，竞争性定价则基于竞争对手的价格设定价格，同时确保盈利能力。这种方法通常被认为更加道德和可持续。总之，价格领导是一种强大的工具，可以显著影响市场动态和消费者行为。理解并有效实施这一策略的公司可以获得相对于竞争对手的重大优势。然而，这些公司必须保持警惕，及时响应市场变化，以维持其领导地位。通过平衡定价策略与消费者期望和竞争行动，企业可以驾驭价格领导的复杂性，并在各自的行业中蓬勃发展。