greenwash

简明释义

英[ˈɡriːnwɒʃ]美[ˈɡriːnwɔːʃ]

n. 漂绿（公司为树立支持环保的虚假形象而作的公关活动、捐赠等）

vt. 把大笔非法来源现金存入银行；匿存非法收入

英英释义

单词用法

同义词

反义词

例句

1.But dressing that accomplishment up as a green technology is greenwash.

但是，把这个成就打扮成绿色技术就成了绿色外衣。

2.It's not clear what their intentions are yet, but if they are going to support cap and trade then unfortunately i think that will be another case of greenwash.

“现在还不清楚他们的意图，但如果他们将支持总量限制炭权交易体系，那就太不幸了，那将是另一个“漂绿”案例。

3.Other environmental organisations see a splash of greenwash.

其它的环保组织则是认为他们假借绿色之名，行获利之实。

4.The other greenwash favoured by coal-burners is to hold out the prospect that emissions will soon be cleaned up and buried under ground using carbon capture and storage.

燃煤者喜爱的另一个绿色外衣是提出这样的前景：利用碳捕捉和碳储藏，排放出来的碳很快就会被清除并埋入地下。

5.Fred Pearce is author of The Last Generation: How nature will take her revenge for climate change (Eden Project Books) and writes a weekly greenwash column for environmentguardian.co.uk.

弗雷德·皮尔斯是《最后一代：自然将如何为气候变化复仇》(伊甸园计划书)的作者，为environmentguardian . co . uk的每周环保专栏撰稿。

6.Fred Pearce is author of The Last Generation: How nature will take her revenge for climate change (Eden Project Books) and writes a weekly greenwash column for environmentguardian.co.uk.

弗雷德·皮尔斯是《最后一代：自然将如何为气候变化复仇》(伊甸园计划书)的作者，为environmentguardian . co . uk的每周环保专栏撰稿。

7.The new advertisement was criticized for its blatant greenwash of a product that is not sustainable.

这则新广告因明显的绿色洗白而受到批评，因为该产品并不环保。

8.Activists have called out several corporations for their greenwash practices.

活动家们指责几家企业的绿色洗白行为。

9.Consumers are becoming more aware of greenwash tactics used by brands to mislead them.

消费者越来越意识到品牌使用的绿色洗白策略来误导他们。

10.Many companies engage in greenwash to appear more environmentally friendly than they really are.

许多公司进行绿色洗白，以看起来比实际更环保。

11.It's important for consumers to recognize greenwash when making purchasing decisions.

消费者在做出购买决定时识别绿色洗白是很重要的。

作文

In recent years, the term greenwash has gained significant attention as consumers become increasingly aware of environmental issues. Greenwash refers to the practice of companies misleadingly marketing their products or policies as environmentally friendly when they are not. This deceptive tactic is often employed to capitalize on the growing demand for sustainable and eco-friendly products while avoiding the genuine effort required to implement environmentally sound practices.The rise of social media and online platforms has made it easier for consumers to share information and hold companies accountable for their claims. As a result, businesses that engage in greenwash risk facing backlash from informed consumers who are quick to call out false advertising. For instance, a company might promote a new product as "eco-friendly" because it uses recyclable packaging, but if the product itself is harmful to the environment or produced using unsustainable methods, this can be classified as greenwash.One notable example of greenwash occurred in the oil industry when a major corporation launched a marketing campaign highlighting its investment in renewable energy. While the advertisements portrayed the company as a leader in sustainability, investigations revealed that only a small fraction of their budget was allocated to renewable projects, with the majority still invested in fossil fuels. This discrepancy between their marketing message and actual practices exemplifies how greenwash can mislead consumers and damage trust in genuine sustainable initiatives.The implications of greenwash extend beyond consumer trust; they also impact the environment and the broader market for sustainable products. When companies engage in greenwash, they divert attention and resources away from truly sustainable practices. This can lead to a lack of innovation and investment in genuinely eco-friendly technologies, ultimately hindering progress toward a more sustainable future.To combat greenwash, consumers must educate themselves about the products they purchase and the companies they support. By researching brands and seeking transparency regarding their environmental practices, individuals can make informed choices that align with their values. Moreover, certifications from reputable organizations can serve as a reliable indicator of a product's sustainability, helping consumers avoid falling victim to greenwash.Regulatory bodies also play a crucial role in addressing greenwash. Governments can enforce stricter advertising guidelines and penalties for companies that engage in misleading practices. By holding businesses accountable, regulators can help ensure that marketing claims accurately reflect a company's environmental impact.In conclusion, greenwash represents a significant challenge for consumers and the environment alike. As awareness of environmental issues continues to grow, it is essential for individuals to remain vigilant and discerning in their purchasing decisions. By understanding the concept of greenwash and advocating for transparency and accountability in corporate practices, we can contribute to a more sustainable future and support businesses that genuinely prioritize the planet over profit.

近年来，术语greenwash引起了人们的广泛关注，因为消费者对环境问题的认识日益增强。Greenwash指的是企业误导性地将其产品或政策宣传为环保的做法，而实际上并非如此。这种欺骗性策略通常被用来利用日益增长的对可持续和环保产品的需求，同时避免实施真正所需的环保实践。社交媒体和在线平台的兴起使得消费者更容易分享信息，并让企业对其声明负责。因此，从事greenwash的企业面临着来自知情消费者的强烈反击，这些消费者迅速揭露虚假广告。例如，一家公司可能会将一款新产品宣传为“环保”，因为它使用可回收的包装，但如果该产品本身对环境有害或采用不可持续的方法生产，那么这可以被视为greenwash。一个显著的greenwash例子发生在石油行业，当时一家大型公司推出了一项营销活动，强调其对可再生能源的投资。虽然广告将该公司描绘为可持续发展的领导者，但调查显示，他们的预算中只有一小部分用于可再生项目，其余大部分仍然投资于化石燃料。这种营销信息与实际做法之间的差异充分说明了greenwash如何误导消费者并损害对真正可持续倡议的信任。Greenwash的影响不仅限于消费者信任；它们还影响环境和可持续产品的更广泛市场。当公司参与greenwash时，它们将注意力和资源从真正可持续的实践中转移。这可能导致缺乏创新和对真正环保技术的投资，最终阻碍实现更可持续未来的进程。为了对抗greenwash，消费者必须教育自己有关他们购买的产品和支持的公司。通过研究品牌并寻求其环境实践的透明度，个人可以做出符合其价值观的明智选择。此外，来自信誉良好的组织的认证可以作为产品可持续性的可靠指标，帮助消费者避免陷入greenwash。监管机构在应对greenwash方面也发挥着至关重要的作用。政府可以加强广告指南和对从事误导性做法的公司的惩罚。通过让企业承担责任，监管机构可以帮助确保营销声明准确反映公司的环境影响。总之，greenwash代表了消费者和环境面临的重大挑战。随着对环境问题认识的不断提高，个人在购买决策中保持警惕和辨别能力至关重要。通过理解greenwash的概念并倡导企业实践的透明度和问责制，我们可以为更可持续的未来做出贡献，并支持那些真正优先考虑地球而非利润的企业。