through rate; combined rate

简明释义

联运运费率

英英释义

例句

1.The through rate 通过率 for the new product launch exceeded our expectations.

新产品发布的通过率 through rate超出了我们的预期。

2.We need to analyze the combined rate 综合率 of all marketing channels to understand our performance better.

我们需要分析所有营销渠道的综合率 combined rate以更好地了解我们的表现。

3.The through rate 通过率 for our email campaigns has improved since we changed the subject line.

自从我们更改了主题行后，我们的电子邮件活动的通过率 through rate有所提高。

4.By calculating the combined rate 综合率, we can see how effective our advertising strategy is overall.

通过计算综合率 combined rate，我们可以看到我们的广告策略总体上有多有效。

5.The campaign's through rate 通过率 was significantly higher than last month's.

这个活动的通过率 through rate明显高于上个月。

作文

In the world of digital marketing, understanding key performance indicators (KPIs) is essential for measuring the effectiveness of campaigns. Two important metrics that marketers often analyze are the through rate and combined rate. The through rate (通过率) refers to the percentage of users who complete a desired action after interacting with an advertisement or content. This could mean clicking on a link, filling out a form, or making a purchase. Essentially, it measures the effectiveness of the advertisement in driving user engagement. A high through rate indicates that the content resonates well with the audience, compelling them to take further action.On the other hand, the combined rate (综合率) incorporates multiple metrics into a single figure, providing a broader view of campaign performance. This could include combining the through rate with other metrics such as impressions, click-through rates, and conversion rates. By analyzing the combined rate, marketers can gain insights into how different elements of their campaigns work together to achieve overall success. For instance, if a campaign has a low through rate but a high combined rate, it may indicate that while individual interactions are not leading to conversions, there are enough impressions or clicks to maintain a positive overall performance.Understanding these metrics helps marketers refine their strategies. If they notice a low through rate, they might consider revising their ad copy, targeting a different audience, or changing the call-to-action. In contrast, a high combined rate might encourage them to invest more in that particular campaign, as it shows potential for success despite some areas needing improvement.To illustrate the importance of these metrics, consider a recent campaign for a new product launch. The initial analysis showed a through rate of only 2%, indicating that very few users were taking the desired action after seeing the ad. However, the combined rate was at 15%, suggesting that while the ad wasn’t converting well, it was still generating a significant amount of traffic. Armed with this knowledge, the marketing team decided to conduct A/B testing on different versions of the ad to identify which elements were failing to engage the audience effectively. This iterative process allowed them to improve the through rate significantly over time.In conclusion, both the through rate and combined rate are vital tools for marketers seeking to optimize their campaigns. The through rate provides insight into user engagement and action-taking behavior, while the combined rate offers a holistic view of overall campaign performance. By closely monitoring these metrics, marketers can make informed decisions that enhance their strategies and drive better results. Understanding these concepts not only aids in immediate campaign adjustments but also contributes to long-term marketing success.

在数字营销的世界中，理解关键绩效指标（KPI）对于衡量活动的有效性至关重要。营销人员经常分析的两个重要指标是通过率和综合率。通过率（through rate）指的是在与广告或内容互动后，完成所需行为的用户百分比。这可能意味着点击链接、填写表单或进行购买。基本上，它衡量广告在驱动用户参与方面的有效性。高通过率表明内容与受众产生了良好的共鸣，促使他们采取进一步行动。另一方面，综合率（combined rate）将多个指标合并为一个数字，提供了对活动表现的更广泛视角。这可能包括将通过率与其他指标如展示次数、点击率和转化率相结合。通过分析综合率，营销人员可以深入了解他们的活动不同元素如何协同工作以实现整体成功。例如，如果一项活动的通过率较低但综合率较高，这可能表明尽管单个互动未能导致转化，但仍有足够的展示或点击量来维持积极的整体表现。理解这些指标帮助营销人员优化他们的策略。如果他们注意到低通过率，他们可能会考虑修改广告文案、针对不同的受众或更改号召性用语。相反，高综合率可能会鼓励他们在该特定活动上投入更多，因为这表明尽管某些领域需要改进，但其成功的潜力依然存在。为了说明这些指标的重要性，考虑最近的一次新产品发布活动。初步分析显示，通过率仅为2%，表明很少有用户在看到广告后采取所需的行动。然而，综合率为15%，表明尽管广告转化效果不佳，但仍生成了大量流量。掌握这一知识后，营销团队决定对不同版本的广告进行A/B测试，以识别哪些元素未能有效吸引受众。这一迭代过程使他们能够随着时间的推移显著提高通过率。总之，通过率和综合率都是营销人员寻求优化活动的重要工具。通过率提供了关于用户参与和行为的洞察，而综合率则提供了整体活动表现的全景视图。通过密切监控这些指标，营销人员可以做出明智的决策，从而增强他们的策略并推动更好的结果。理解这些概念不仅有助于立即调整活动，还对长期营销成功有着重要的贡献。