loss leader

简明释义

亏本出售的商品

英英释义

例句

1.The supermarket used milk as a loss leader to attract customers, hoping they would buy other items as well.

超市将牛奶作为亏损领头商品来吸引顾客，希望他们也会购买其他商品。

2.Many fast-food chains offer burgers at a discount as a loss leader to encourage customers to buy fries and drinks.

许多快餐连锁店以折扣出售汉堡，作为亏损领头商品以鼓励顾客购买薯条和饮料。

3.Retailers often use electronics as a loss leader during holiday sales to draw in shoppers.

零售商在假日促销期间经常使用电子产品作为亏损领头商品来吸引购物者。

4.The company introduced a new phone at a price below cost as a loss leader to gain market share.

该公司以低于成本的价格推出了一款新手机，作为亏损领头商品以获得市场份额。

5.By pricing their coffee at a very low rate, the café turned it into a loss leader to increase foot traffic.

这家咖啡馆通过将咖啡定价得非常低，把它变成了一个亏损领头商品以增加客流量。

作文

In the competitive world of retail, businesses constantly seek innovative strategies to attract customers and increase sales. One such strategy that has gained popularity is the use of a loss leader. A loss leader refers to a pricing tactic where a product is sold at a price lower than its market cost to stimulate sales of more profitable goods or services. This approach can be quite effective in drawing customers into a store or onto a website, creating opportunities for upselling and cross-selling. For example, a grocery store might sell milk at a significantly reduced price, knowing that while they may incur a loss on that specific item, customers will also purchase other higher-margin products during their visit. This strategy not only drives traffic but also enhances customer loyalty, as shoppers often return to stores that offer them great deals on essentials.However, employing a loss leader strategy comes with its own set of challenges. Retailers must carefully calculate the potential losses incurred from selling items at a discount and ensure that the overall increase in sales volume compensates for these losses. Additionally, if not managed correctly, this strategy can lead to price wars with competitors, eroding profit margins across the industry.In recent years, the rise of e-commerce has further complicated the use of loss leader pricing. Online retailers can easily adjust their prices and run promotions that attract consumers looking for the best deals. Companies such as Amazon have mastered this technique, often offering significant discounts on popular items to lure customers into their ecosystem, where they are likely to purchase additional products at regular prices.Moreover, the effectiveness of a loss leader strategy can vary depending on the market and consumer behavior. In some cases, consumers may perceive heavily discounted items as inferior or may question the quality of the products being offered. Therefore, it is crucial for retailers to strike a balance between attracting customers with low prices and maintaining their brand's reputation for quality.In conclusion, the loss leader strategy is a powerful tool in the arsenal of retailers aiming to boost sales and attract new customers. When executed thoughtfully, it can lead to increased foot traffic, higher overall sales, and enhanced customer loyalty. However, businesses must remain vigilant and strategic in their approach to avoid potential pitfalls associated with this pricing tactic. As the retail landscape continues to evolve, understanding the dynamics of loss leader pricing will be essential for companies aiming to thrive in a competitive environment.

在竞争激烈的零售世界中，企业不断寻求创新策略来吸引顾客并增加销售。其中一种越来越受欢迎的策略就是使用亏损领头羊。亏损领头羊指的是一种定价策略，其中某种产品以低于市场成本的价格出售，以刺激更有利可图的商品或服务的销售。这种方法在吸引顾客进入商店或网站方面非常有效，为追加销售和交叉销售创造了机会。例如，一家杂货店可能会以显著降低的价格出售牛奶，尽管他们在这一特定商品上可能会遭受损失，但顾客在访问期间也会购买其他利润较高的产品。这一策略不仅能推动流量，还能增强顾客忠诚度，因为购物者通常会返回那些为他们提供日常必需品优惠的商店。然而，采用亏损领头羊策略也带来了一系列挑战。零售商必须仔细计算通过折扣出售商品所造成的潜在损失，并确保整体销售量的增加能够弥补这些损失。此外，如果管理不当，这一策略可能导致与竞争对手之间的价格战，从而侵蚀行业内的利润率。近年来，电子商务的兴起进一步复杂化了亏损领头羊定价的应用。在线零售商可以轻松调整价格并进行促销，以吸引寻找最佳交易的消费者。像亚马逊这样的公司已经掌握了这一技术，通常会对热门商品提供显著折扣，以吸引顾客进入他们的生态系统，在那里他们很可能会以正常价格购买额外的产品。此外，亏损领头羊策略的有效性可能因市场和消费者行为而异。在某些情况下，消费者可能会将大幅折扣的商品视为劣质商品，或者质疑所提供产品的质量。因此，零售商必须在以低价吸引顾客和维护品牌的质量声誉之间找到平衡。总之，亏损领头羊策略是零售商旨在提升销售和吸引新客户的重要工具。当执行得当时，它可以带来更多的客流、更高的整体销售额和更强的顾客忠诚度。然而，企业必须保持警惕，并在应用这一定价策略时采取战略性的方法，以避免与之相关的潜在陷阱。随着零售环境的不断发展，理解亏损领头羊定价的动态将对希望在竞争激烈的环境中蓬勃发展的公司至关重要。