scrambled merchandising

简明释义

跨行业销售

英英释义

例句

1.By using scrambled merchandising, the retailer aimed to encourage impulse buys.

通过使用混合商品陈列，零售商旨在鼓励冲动购买。

2.The store's layout featured scrambled merchandising, making it difficult for customers to find what they needed.

商店的布局采用了混合商品陈列，使顾客很难找到他们需要的东西。

3.The success of scrambled merchandising depends on how well products complement each other.

成功的混合商品陈列取决于产品之间的相互补充程度。

4.Some experts argue that scrambled merchandising can lead to customer confusion.

一些专家认为，混合商品陈列可能会导致顾客困惑。

5.The grocery store implemented scrambled merchandising to increase foot traffic in the aisles.

这家杂货店实施了混合商品陈列以增加过道的客流量。

作文

In the world of retail, the concept of scrambled merchandising refers to a strategy where a store offers a diverse range of products that are not necessarily related to each other. This approach can be seen in various types of stores, from large department stores to smaller convenience shops. The idea behind scrambled merchandising is to attract a wider customer base by providing an assortment of goods that cater to different needs and preferences.One of the primary advantages of scrambled merchandising is that it encourages impulse buying. When customers enter a store and see a variety of products, they may be tempted to purchase items they did not initially intend to buy. For instance, a grocery store might sell not only food items but also household goods, electronics, and seasonal decorations. This broad selection can lead to increased sales as customers are more likely to make unplanned purchases.Moreover, scrambled merchandising allows retailers to differentiate themselves from competitors. In a market where many stores offer similar products, having a unique mix of items can set a retailer apart. For example, a clothing store that also sells home decor and beauty products can create a distinctive shopping experience that attracts customers looking for a one-stop shopping destination.However, there are challenges associated with scrambled merchandising. One potential downside is that it can confuse customers. When shoppers encounter an overwhelming variety of products, they may feel uncertain about where to find what they need. This confusion can lead to frustration and ultimately drive customers away. Therefore, retailers must strike a balance between offering a diverse selection and maintaining a clear, organized layout within their stores.Additionally, managing inventory for scrambled merchandising can be complex. Retailers need to ensure that they have enough stock of various products while avoiding overstocking items that may not sell well. This requires careful planning and analysis of customer preferences and buying patterns.In conclusion, scrambled merchandising is a retail strategy that can offer both opportunities and challenges. By providing a wide range of unrelated products, retailers can attract a broader customer base and encourage impulse purchases. However, they must also be mindful of potential customer confusion and the complexities of inventory management. Ultimately, the success of scrambled merchandising depends on how well retailers can navigate these challenges while creating a positive shopping experience for their customers.

在零售界，scrambled merchandising（混合商品销售）的概念指的是一种策略，商店提供的产品种类繁多，这些产品之间并不一定相关。这种方法可以在各种类型的商店中看到，从大型百货商店到小型便利店。scrambled merchandising背后的理念是通过提供多样化的商品来吸引更广泛的顾客群体，以满足不同的需求和偏好。scrambled merchandising的主要优势之一是它鼓励冲动消费。当顾客进入一家商店，看到各种各样的产品时，他们可能会被诱惑购买一些他们最初并不打算购买的物品。例如，一家杂货店可能不仅销售食品，还销售家庭用品、电子产品和季节性装饰品。这种广泛的选择可能会导致销售额的增加，因为顾客更有可能进行未计划的购买。此外，scrambled merchandising使零售商能够与竞争对手区分开来。在许多商店提供类似产品的市场中，拥有独特的商品组合可以使零售商脱颖而出。例如，一家服装店如果同时销售家居装饰和美容产品，可以创造出独特的购物体验，吸引那些寻找一站式购物目的地的顾客。然而，scrambled merchandising也面临着一些挑战。一个潜在的缺点是，它可能会让顾客感到困惑。当购物者遇到大量的产品时，他们可能会对在哪里找到所需的商品感到不确定。这种困惑可能导致挫败感，最终使顾客离开。因此，零售商必须在提供多样化选择与保持商店内清晰、有序的布局之间找到平衡。此外，管理scrambled merchandising的库存可能很复杂。零售商需要确保他们有足够的各种产品库存，同时避免囤积那些可能销售不佳的商品。这需要仔细的规划和对顾客偏好及购买模式的分析。总之，scrambled merchandising是一种零售策略，既提供机会，也带来挑战。通过提供广泛的无关产品，零售商可以吸引更广泛的顾客群体并鼓励冲动消费。然而，他们也必须注意潜在的顾客困惑以及库存管理的复杂性。最终，scrambled merchandising的成功取决于零售商能否在创造积极的购物体验的同时，妥善应对这些挑战。