merchantability; marketability

简明释义

可销性

英英释义

例句

1.The product was returned due to a lack of merchantability 适销性.

由于缺乏适销性，该产品被退回。

2.A product that fails to meet basic standards may be deemed unfit for merchantability 适销性.

未能达到基本标准的产品可能被认为不符合适销性。

3.Our marketing team is working on improving the marketability 市场营销能力 of our latest product.

我们的营销团队正在努力提高我们最新产品的市场营销能力。

4.The warranty guarantees the merchantability 适销性 of the goods sold.

保修保证所售商品的适销性。

5.Before launching the new app, we need to assess its marketability 市场营销能力.

在发布新应用程序之前，我们需要评估其市场营销能力。

作文

In today's competitive business environment, understanding the concepts of merchantability and marketability is crucial for both manufacturers and consumers. These two terms, while often used interchangeably, hold distinct meanings that can significantly impact the sale and distribution of products. Merchantability refers to the quality of a product being fit for sale; it implies that the goods meet certain standards of quality and performance that make them acceptable for consumer use. This concept is essential for businesses as it ensures that the products they offer are reliable and serve their intended purpose. For instance, if a company sells a kitchen appliance that does not function properly, it may face legal consequences due to breach of warranty regarding merchantability.On the other hand, marketability pertains to how well a product can be sold in the market. It encompasses various factors including demand, pricing strategy, branding, and overall appeal to consumers. A product may be of high quality and meet the standards of merchantability, but if it lacks marketability, it may struggle to find buyers. For example, a technologically advanced gadget might have excellent specifications, yet if its marketing strategy fails to attract consumers, it may not sell well.To illustrate the importance of both concepts, consider the case of a new smartphone launch. The manufacturer must ensure that the device is of good quality and meets the expectations set by industry standards to satisfy the principle of merchantability. However, even if the phone is top-notch, it must also possess strong marketability attributes such as an appealing design, effective advertising campaigns, and a competitive price point to succeed in the marketplace.Moreover, businesses must continually assess both merchantability and marketability throughout the product lifecycle. After the initial launch, customer feedback can provide insights into whether the product is meeting the necessary standards of merchantability. If customers report issues, the company may need to make improvements or issue recalls to maintain their reputation and legal compliance. Similarly, monitoring sales trends and consumer preferences can help businesses adapt their marketing strategies to enhance marketability. For instance, if a product is not performing well, the company might consider rebranding or adjusting its marketing approach to better resonate with potential customers.In conclusion, both merchantability and marketability are pivotal concepts in the realm of commerce. Understanding the difference between them allows businesses to create products that not only meet quality standards but also appeal to consumers effectively. By focusing on both aspects, companies can enhance their chances of success in the marketplace, ensuring that their products are not only sellable but also desirable. Therefore, it is imperative for anyone involved in product development and marketing to grasp these concepts thoroughly to navigate the complexities of modern commerce successfully.

在当今竞争激烈的商业环境中，理解商售性和市场性这两个概念对于制造商和消费者来说至关重要。这两个术语虽然常常可以互换使用，但它们各自具有不同的含义，这可能对产品的销售和分销产生重大影响。商售性是指产品适合销售的质量；它意味着商品符合某些质量和性能标准，使其可供消费者使用。这个概念对企业至关重要，因为它确保他们提供的产品是可靠的，并能满足预期用途。例如，如果一家公司销售的厨房电器无法正常运作，则可能因违反关于商售性的保证而面临法律后果。另一方面，市场性涉及一个产品在市场上销售的能力。它包含多个因素，包括需求、定价策略、品牌形象及整体对消费者的吸引力。一个产品可能质量高，符合商售性的标准，但如果缺乏市场性，则可能难以找到买家。例如，一款技术先进的小工具可能具有出色的规格，但如果其营销策略未能吸引消费者，它可能会销售不佳。为了说明这两个概念的重要性，可以考虑新智能手机发布的案例。制造商必须确保设备质量良好，并符合行业标准，以满足商售性的原则。然而，即使手机顶尖，也必须具备强大的市场性属性，如吸引人的设计、有效的广告活动以及具有竞争力的价格，以在市场上取得成功。此外，企业必须在产品生命周期内不断评估商售性和市场性。在初次发布后，客户反馈可以提供有关产品是否符合必要的商售性标准的见解。如果顾客报告出现问题，公司可能需要进行改进或发出召回，以维护其声誉和法律合规性。同样，监测销售趋势和消费者偏好可以帮助企业调整其营销策略，以增强市场性。例如，如果一款产品表现不佳，公司可能会考虑重新品牌或调整其营销方式，以更好地与潜在客户产生共鸣。总之，商售性和市场性都是商业领域中的关键概念。理解它们之间的区别使企业能够创造出不仅符合质量标准，而且也能有效吸引消费者的产品。通过关注这两个方面，公司可以提高在市场上成功的机会，确保其产品不仅可售，而且令人渴望。因此，任何参与产品开发和营销的人都必须透彻掌握这些概念，以成功应对现代商业的复杂性。