mark down

简明释义

减低标价

英英释义

例句

1.The store decided to mark down the prices of winter coats by 30% to clear out inventory.

商店决定将冬季外套的价格降价30%，以清理库存。

2.If you find a defect in your purchase, you can ask the manager to mark down the price.

如果你在购买的商品中发现缺陷，可以要求经理降价。

3.The restaurant marked down their menu prices during the happy hour.

餐厅在欢乐时光期间降价了菜单上的价格。

4.I always wait for the end-of-season sales when they mark down items significantly.

我总是等到季末促销时，他们会大幅度降价商品。

5.During the sale, they will mark down all electronics to attract more customers.

在促销期间，他们会降价所有电子产品以吸引更多顾客。

作文

In today's fast-paced world, the concept of pricing and discounts plays a crucial role in consumer behavior. One common practice that retailers use to attract customers is to mark down their products. To mark down means to reduce the price of an item, often to clear out inventory or to encourage sales during specific seasons. This strategy not only helps in managing stock but also appeals to bargain hunters looking for the best deals. For instance, imagine a clothing store at the end of the summer season. The store has a large collection of summer clothes that need to be sold to make way for fall merchandise. To entice customers, the store manager decides to mark down the prices of these summer items significantly. By doing this, the store creates a sense of urgency among shoppers who want to take advantage of the lower prices before the items are gone. Customers are often thrilled to find their favorite dresses or shorts at a reduced price, leading to increased foot traffic and sales. Moreover, marking down prices can also be a strategic move during holidays or special events. For example, during Black Friday, many retailers mark down their prices to attract shoppers looking for great deals on electronics, clothing, and gifts. These markdowns can lead to a significant increase in sales volume, which can be beneficial for businesses trying to meet quarterly targets. However, it is essential for retailers to carefully consider how much to mark down their prices. If the markdown is too steep, it could lead to a perception of low quality or devalue the brand in the eyes of consumers. On the other hand, a small discount may not be enough to entice customers to make a purchase. Therefore, finding the right balance is crucial. Retailers often conduct market research and analyze consumer trends to determine the optimal markdown percentage that will attract buyers while still maintaining profitability. In addition, customers themselves have become savvy when it comes to shopping. They often wait for sales or look for items that have been marked down before making a purchase. This behavior has led to a culture where consumers expect discounts and are less willing to pay full price for items. As a result, retailers must continuously evaluate their pricing strategies and be prepared to mark down items as necessary to remain competitive in the market. In conclusion, the practice of marking down prices is a vital part of retail strategy that benefits both consumers and businesses. It allows stores to manage inventory effectively while providing customers with the opportunity to purchase items at a lower cost. Understanding the implications of marking down prices can help retailers make informed decisions that enhance their sales performance and customer satisfaction. Ultimately, the art of marking down is not just about reducing prices; it's about creating value for consumers and ensuring that businesses thrive in a competitive landscape.

在当今快节奏的世界中，定价和折扣的概念在消费者行为中起着至关重要的作用。零售商常用的一种吸引顾客的做法是将他们的产品降价。降价意味着降低商品的价格，通常是为了清理库存或在特定季节鼓励销售。这一策略不仅有助于管理库存，还吸引了寻找最佳交易的讨价还价者。例如，想象一下一个服装店在夏季结束时的情景。商店有大量需要出售的夏季服装，以便为秋季商品腾出空间。为了吸引顾客，店经理决定大幅度降价这些夏季商品。通过这样做，商店在购物者中创造了一种紧迫感，他们希望在商品消失之前抓住较低的价格。顾客们常常很高兴能以减少的价格找到自己喜欢的裙子或短裤，从而导致客流量和销售额的增加。此外，在假期或特殊活动期间，降价也可以是一个战略举措。例如，在黑色星期五期间，许多零售商都会降价以吸引寻找电子产品、服装和礼物的购物者。这些降价可能会导致销售量的显著增加，这对试图达到季度目标的企业来说是有利的。然而，零售商必须仔细考虑降价的幅度。如果降价过于陡峭，可能会导致消费者对商品质量的看法下降或贬低品牌形象。另一方面，小幅的折扣可能不足以吸引顾客进行购买。因此，找到合适的平衡至关重要。零售商通常会进行市场调研并分析消费者趋势，以确定吸引买家的最佳降价百分比，同时保持盈利能力。此外，顾客在购物时变得越来越精明。他们常常等待销售或寻找已经降价的商品，然后再做出购买决定。这种行为导致了一种文化，消费者期望折扣，并且不太愿意全价购买商品。因此，零售商必须不断评估他们的定价策略，并准备在必要时降价商品，以保持市场竞争力。总之，降价的做法是零售策略的重要组成部分，既有利于消费者，也有利于企业。它使商店能够有效地管理库存，同时为顾客提供以较低成本购买商品的机会。理解降价价格的影响可以帮助零售商做出明智的决策，从而提高销售业绩和顾客满意度。最终，降价的艺术不仅仅是关于降低价格；而是关于为消费者创造价值，并确保企业在竞争激烈的环境中蓬勃发展。