price guideline

简明释义

价格限度［政府在管制物价时规定］

英英释义

例句

1.The company provided a price guideline to help customers understand the cost of their services.

公司提供了一个价格指南，帮助客户了解他们服务的费用。

2.Before launching the new product, we need to establish a price guideline for retailers.

在推出新产品之前，我们需要为零售商制定一个价格指南。

3.The price guideline suggested that similar products should be priced competitively.

该价格指南建议类似产品应具有竞争力的定价。

4.It's essential to follow the price guideline to maintain consistency across all branches.

遵循价格指南对于保持所有分支的一致性至关重要。

5.The consultant recommended reviewing the price guideline annually to adjust for inflation.

顾问建议每年审查一次价格指南以调整通货膨胀。

作文

In today's competitive market, businesses often face the challenge of pricing their products and services appropriately. One useful tool that can assist in this process is a price guideline, which serves as a framework for determining the optimal price point for various offerings. A price guideline is essentially a set of recommendations or standards that help companies establish prices based on factors such as production costs, market demand, and competitor pricing.Understanding the significance of a price guideline is crucial for any business aiming to maximize its profitability while maintaining customer satisfaction. For instance, if a company sets its prices too high without justification, it risks losing potential customers to competitors who offer similar products at lower prices. Conversely, setting prices too low can lead to diminished profit margins and may even devalue the brand in the eyes of consumers.To create an effective price guideline, businesses should first conduct thorough market research. This involves analyzing the pricing strategies of competitors, understanding consumer behavior, and identifying the unique value proposition of their own products or services. By gathering this data, a company can make informed decisions about where to position its prices within the market.Another important aspect of developing a price guideline is considering the costs associated with producing and delivering a product or service. This includes direct costs, such as materials and labor, as well as indirect costs, like overhead and marketing expenses. By calculating these costs accurately, businesses can ensure that their prices cover expenses while still providing a reasonable profit margin.Moreover, a price guideline should be flexible enough to adapt to changing market conditions. Economic fluctuations, shifts in consumer preferences, and new competitor entries can all impact pricing strategies. Therefore, businesses should regularly review and adjust their price guidelines to remain competitive and responsive to market dynamics.In addition to external factors, internal considerations also play a role in establishing a price guideline. Companies should reflect on their overall business strategy and brand positioning. For example, a luxury brand may choose to set higher prices to convey exclusivity and quality, while a budget brand may opt for lower prices to attract cost-conscious consumers. Aligning the price guideline with the company's strategic goals is essential for long-term success.Ultimately, a well-defined price guideline empowers businesses to make strategic pricing decisions that enhance their market position. It allows them to communicate value effectively to customers, ensuring that prices are perceived as fair and justifiable. Additionally, by adhering to a price guideline, companies can foster trust and loyalty among their customer base, which is vital for sustaining growth in a competitive landscape.In conclusion, a price guideline is an indispensable component of a successful pricing strategy. It helps businesses navigate the complexities of pricing in a dynamic market environment. By conducting thorough research, considering both internal and external factors, and remaining adaptable, companies can utilize price guidelines to optimize their pricing strategies and achieve sustainable profitability.

在当今竞争激烈的市场中，企业常常面临适当定价产品和服务的挑战。一个有用的工具可以帮助这一过程的是价格指导原则，它作为确定各种产品最佳价格点的框架。价格指导原则本质上是一套建议或标准，帮助公司根据生产成本、市场需求和竞争对手定价等因素来确定价格。理解价格指导原则的重要性对于任何旨在最大化盈利同时保持客户满意度的企业都是至关重要的。例如，如果一家公司在没有合理依据的情况下将价格设定得过高，它就有可能失去潜在客户，转而选择提供类似产品但价格较低的竞争对手。相反，将价格设定得过低可能导致利润率下降，甚至可能在消费者眼中贬值品牌。要制定有效的价格指导原则，企业首先应进行彻底的市场调研。这包括分析竞争对手的定价策略、了解消费者行为以及识别自身产品或服务的独特价值主张。通过收集这些数据，公司可以就如何在市场中定位其价格做出明智的决策。制定价格指导原则的另一个重要方面是考虑与生产和交付产品或服务相关的成本。这包括直接成本，如材料和劳动力，以及间接成本，如管理费用和营销开支。通过准确计算这些成本，企业可以确保其价格覆盖开支，同时仍能提供合理的利润率。此外，价格指导原则应足够灵活，以适应不断变化的市场条件。经济波动、消费者偏好的变化和新竞争者的进入都可能影响定价策略。因此，企业应定期审查和调整其价格指导原则，以保持竞争力并对市场动态作出响应。除了外部因素，内部考虑也在建立价格指导原则中发挥作用。公司应反思其整体商业战略和品牌定位。例如，一个奢侈品牌可能会选择设定更高的价格，以传达排他性和质量，而一个预算品牌则可能选择较低的价格，以吸引关注成本的消费者。将价格指导原则与公司的战略目标对齐对于长期成功至关重要。最终，明确的价格指导原则使企业能够做出战略性的定价决策，从而提升其市场地位。它使企业能够有效地向客户传达价值，确保价格被视为公平和合理。此外，通过遵循价格指导原则，公司可以在其客户群中培养信任和忠诚，这对于在竞争激烈的环境中维持增长至关重要。总之，价格指导原则是成功定价策略不可或缺的组成部分。它帮助企业在动态市场环境中应对定价的复杂性。通过进行彻底的研究、考虑内部和外部因素，并保持适应性，公司可以利用价格指导原则优化其定价策略，实现可持续盈利。