premium; markup; markon; price markup

简明释义

加价

英英释义

例句

1.Retailers often apply a markup 加价 on wholesale prices to cover their operating costs.

零售商通常会在批发价格上加加价以覆盖运营成本。

2.The markon 加成 for this product is set at 20% over the cost price.

该产品的加成定为成本价的20%。

3.During peak season, hotels often charge a price markup 价格加价 for their rooms.

在旺季期间，酒店通常会对房间收取价格加价。

4.The new smartphone comes with a significant premium 溢价 due to its advanced features.

这款新智能手机因其先进的功能而附带了显著的溢价。

5.Investors expect a premium 溢价 for stocks that have higher risk associated with them.

投资者期望高风险股票能获得溢价。

作文

In today's competitive market, understanding pricing strategies is crucial for both consumers and businesses. Among the various terms related to pricing, the concepts of premium（溢价）, markup（加价）, markon（加价额） and price markup（价格加成） play a significant role in determining how products are priced and perceived by customers. A premium refers to the additional amount that consumers are willing to pay for a product or service above its standard price. This is often associated with luxury goods or high-quality items that offer unique features or exceptional value. For instance, when a customer chooses to buy a designer handbag instead of a generic one, they are paying a premium for the brand's reputation and quality. Understanding this concept helps businesses position their products effectively and attract the right target audience.On the other hand, markup is a fundamental pricing strategy used by retailers and manufacturers. It represents the difference between the cost of producing a product and its selling price. For example, if a company produces a gadget at a cost of $50 and sells it for $75, the markup would be $25. This strategy ensures that businesses cover their costs and achieve a profit margin. It is essential for companies to calculate their markup accurately to remain competitive while still making a profit.Related to markup is the term markon, which specifically refers to the dollar amount added to the cost of a product. In the previous example, the markon would be the same $25 added to the cost price of the gadget. Understanding the markon allows businesses to see exactly how much they are adding to the cost to arrive at the final selling price. This can be particularly useful in negotiations or when adjusting prices based on market conditions.Lastly, price markup encompasses the overall strategy of increasing a product's price based on various factors, including demand, competition, and perceived value. A business might implement a price markup strategy during peak seasons or when launching a new product. For example, if a popular smartphone brand releases a new model, they may apply a significant price markup due to high consumer demand and limited supply. Understanding how to apply price markup effectively can help businesses maximize their revenue while maintaining customer satisfaction.In conclusion, the terms premium, markup, markon, and price markup are integral to understanding pricing strategies in the marketplace. By grasping these concepts, businesses can set prices that reflect their product's value while ensuring profitability. Consumers, on the other hand, can make informed purchasing decisions by recognizing when they are paying a premium for quality or brand reputation. Ultimately, a solid understanding of these pricing terms benefits both parties in the economic landscape.

在当今竞争激烈的市场中，理解定价策略对消费者和企业都至关重要。在与定价相关的各种术语中，premium（溢价）、markup（加价）、markon（加价额）和price markup（价格加成）等概念在确定产品定价和客户认知方面发挥着重要作用。 premium指的是消费者愿意为某个产品或服务支付的超出标准价格的额外金额。这通常与奢侈品或高质量商品相关，这些商品提供独特的功能或卓越的价值。例如，当顾客选择购买一个设计师手袋而不是一个普通手袋时，他们实际上是在为品牌的声誉和质量支付premium。理解这一概念有助于企业有效地定位其产品并吸引合适的目标受众。另一方面，markup是一种零售商和制造商使用的基本定价策略。它代表了生产产品的成本与销售价格之间的差额。例如，如果一家公司以50美元的成本生产一个小工具，并以75美元的价格出售，那么markup将是25美元。这一策略确保企业覆盖成本并实现利润率。企业必须准确计算其markup以在保持竞争力的同时仍能盈利。与markup相关的术语是markon，它特别指的是加到产品成本上的美元金额。在之前的例子中，markon将是同样的25美元，加到小工具的成本价格上。理解markon使企业能够清楚地看到他们为达到最终销售价格而增加的具体金额。这在谈判或根据市场条件调整价格时尤其有用。最后，price markup涵盖了基于各种因素（包括需求、竞争和感知价值）提高产品价格的整体策略。企业可能会在高峰季节或推出新产品时实施price markup策略。例如，如果一个热门智能手机品牌发布了一款新型号，他们可能会由于高消费需求和有限供应而施加显著的price markup。有效应用price markup的理解可以帮助企业最大化收入，同时保持客户满意度。总之，premium、markup、markon和price markup等术语对于理解市场中的定价策略至关重要。通过掌握这些概念，企业可以设定反映产品价值的价格，同时确保盈利。另一方面，消费者通过识别何时为质量或品牌声誉支付premium，可以做出明智的购买决策。最终，对这些定价术语的深入理解使经济环境中的双方都受益。