intensive distribution

简明释义

集约性经销

英英释义

例句

1.By adopting intensive distribution, the brand was able to quickly increase its market presence.

通过采用密集分销，该品牌能够迅速扩大其市场影响力。

2.The success of the snack food line was largely due to their intensive distribution strategy across convenience stores.

这条零食产品线的成功很大程度上归功于他们在便利店的密集分销策略。

3.The electronics company implemented intensive distribution to ensure their gadgets were available in all major online and physical stores.

这家电子公司实施了密集分销，以确保他们的电子产品在所有主要在线和实体商店都有销售。

4.The company decided to use intensive distribution to ensure their new product is available in every major retail store.

公司决定使用密集分销以确保他们的新产品在每个主要零售店都有销售。

5.For products that require high visibility, intensive distribution can be a key factor in driving sales.

对于需要高可见度的产品来说，密集分销可以是推动销售的关键因素。

作文

In today’s highly competitive market, businesses strive to maximize their reach and availability to consumers. One effective strategy that companies often employ is called intensive distribution. This approach focuses on making products available at as many retail outlets as possible, ensuring that consumers can easily find and purchase them. The primary goal of intensive distribution is to create convenience for the customer, thereby increasing sales volume and market penetration.To understand the concept of intensive distribution, it is essential to consider its application in various industries. For instance, consumer goods such as snacks, beverages, and toiletries frequently utilize this distribution strategy. These products are typically found in supermarkets, convenience stores, gas stations, and even vending machines. By saturating the market with these items, companies can cater to a wide range of consumer preferences and habits. The advantages of intensive distribution are numerous. Firstly, it enhances brand visibility. When a product is available in multiple locations, it increases the chances of impulse purchases. Consumers are more likely to buy a product they see frequently, which can drive sales significantly. Additionally, this strategy helps in building customer loyalty. When shoppers know they can find their favorite products easily, they are more likely to return to those brands consistently.However, intensive distribution is not without its challenges. One significant drawback is the potential for increased competition. When multiple brands compete for shelf space in the same retail outlets, it can lead to price wars and reduced profit margins. Companies must also invest in logistics and supply chain management to ensure their products are consistently available, which can be costly and complex.Moreover, not all products are suited for intensive distribution. Luxury goods, for example, often rely on selective distribution strategies to maintain an exclusive brand image. In contrast, everyday consumer products benefit from being widely accessible. Therefore, businesses must carefully evaluate their product types and target markets when deciding whether to implement intensive distribution.Another aspect to consider is the role of technology in enhancing intensive distribution. With the rise of e-commerce, companies can now reach consumers through online platforms, complementing their physical retail presence. This omnichannel approach allows businesses to provide customers with a seamless shopping experience, further solidifying the effectiveness of intensive distribution.In conclusion, intensive distribution is a powerful strategy for companies looking to increase their market presence and drive sales. By ensuring their products are available in numerous locations, businesses can enhance customer convenience, boost brand visibility, and ultimately foster loyalty. However, it is crucial for companies to assess the suitability of this approach for their specific products and remain vigilant about the challenges it may present. As the retail landscape continues to evolve, adapting distribution strategies will be vital for success in the marketplace.

在当今竞争激烈的市场中，企业努力最大化其对消费者的覆盖和可用性。公司经常采用的一种有效策略称为密集分销。这种方法侧重于在尽可能多的零售网点提供产品，以确保消费者能够轻松找到并购买它们。密集分销的主要目标是为客户创造便利，从而增加销售量和市场渗透率。要理解密集分销的概念，必须考虑其在各个行业中的应用。例如，消费品如零食、饮料和洗漱用品通常采用这种分销策略。这些产品通常可以在超市、便利店、加油站甚至自动售货机中找到。通过在市场上饱和这些商品，公司可以迎合各种消费者的偏好和习惯。密集分销的优势有很多。首先，它增强了品牌的可见性。当产品在多个地点可用时，增加了冲动购买的机会。消费者更有可能购买他们经常看到的产品，这可以显著推动销售。此外，这一策略有助于建立客户忠诚度。当购物者知道他们可以轻松找到自己喜欢的产品时，他们更有可能持续选择这些品牌。然而，密集分销并非没有挑战。其中一个显著的缺点是竞争加剧。当多个品牌争夺同一零售网点的货架空间时，可能会导致价格战和利润率下降。公司还必须投资于物流和供应链管理，以确保其产品始终可用，这可能是昂贵且复杂的。此外，并非所有产品都适合密集分销。例如，奢侈品通常依赖于选择性分销策略来保持独特的品牌形象。相比之下，日常消费品从广泛的可获取性中受益。因此，企业在决定是否实施密集分销时，必须仔细评估其产品类型和目标市场。另一个需要考虑的方面是技术在增强密集分销中的角色。随着电子商务的兴起，公司现在可以通过在线平台接触消费者，补充其实体零售存在。这种全渠道的方法使企业能够为客户提供无缝的购物体验，进一步巩固密集分销的有效性。总之，密集分销是一个强大的策略，适用于希望增加市场存在感和推动销售的公司。通过确保其产品在众多地点可用，企业可以增强客户便利性，提高品牌可见性，并最终培养忠诚度。然而，公司必须评估这一方法对于其特定产品的适用性，并保持警惕以应对可能出现的挑战。随着零售环境的不断演变，调整分销策略将是市场成功的关键。