pooled marketing

简明释义

合并行销,合并销售

英英释义

例句

1.Several companies in the area decided to collaborate on a pooled marketing campaign for the holiday season.

该地区的几家公司决定在假日季节合作进行一次联合营销活动。

2.Using pooled marketing resources, we can create more impactful promotional materials.

利用联合营销资源，我们可以制作更具影响力的宣传材料。

3.The pooled marketing strategy allowed us to reach a wider audience than we could have alone.

这个联合营销策略使我们能够接触到比单独行动更广泛的受众。

4.By engaging in pooled marketing, we can share the costs of advertising with other local businesses.

通过参与联合营销，我们可以与其他当地企业分摊广告费用。

5.The benefits of pooled marketing include lower costs and increased visibility.

联合营销的好处包括降低成本和提高可见度。

作文

In today's competitive business environment, companies are continually seeking innovative strategies to enhance their marketing efforts. One such strategy that has gained traction is pooled marketing, which refers to the collaboration of multiple businesses to combine their marketing resources and efforts for mutual benefit. This approach not only helps in reducing costs but also increases the reach and effectiveness of marketing campaigns. By pooling their resources, companies can create a more significant impact in the market while sharing the financial burden associated with traditional marketing methods.The concept of pooled marketing is particularly beneficial for small to medium-sized enterprises (SMEs) that may lack the substantial budgets required for extensive marketing campaigns. When these businesses come together, they can leverage each other's strengths, expertise, and networks, creating a more robust marketing presence. For instance, a group of local restaurants might collaborate on a joint advertising campaign to promote a food festival, allowing them to reach a broader audience than they could individually.Moreover, pooled marketing fosters innovation as businesses can share ideas and strategies, leading to creative marketing solutions that might not have been possible in isolation. This collaborative spirit can result in unique promotions and events that attract customers and generate buzz within the community. Additionally, by working together, companies can gather valuable customer data and insights, enabling them to refine their offerings and improve customer satisfaction.Another advantage of pooled marketing is the ability to negotiate better deals with suppliers and service providers. When multiple businesses join forces, they often have more negotiating power, allowing them to secure discounts on advertising rates, promotional materials, and other marketing services. This collective bargaining power can significantly reduce overall marketing expenses, making it a financially sound strategy for participating businesses.However, successful pooled marketing requires careful planning and coordination among the participating businesses. Clear communication and established goals are essential to ensure that all parties are aligned and working towards a common objective. It is also crucial to define each company's role within the collaboration, including responsibilities for funding, execution, and measurement of success. Without proper organization, the benefits of pooled marketing can quickly diminish, leading to confusion and potential conflicts among partners.In conclusion, pooled marketing presents an excellent opportunity for businesses to maximize their marketing efforts while minimizing costs. By collaborating with others, companies can enhance their visibility, share valuable resources, and foster innovation in their marketing strategies. As the business landscape continues to evolve, embracing collaborative approaches like pooled marketing may prove essential for long-term success and sustainability. Therefore, businesses should consider exploring this strategy to remain competitive and effectively engage their target audiences.

在当今竞争激烈的商业环境中，公司不断寻求创新策略以增强其营销工作。其中一种越来越受到关注的策略是联合营销，指的是多个企业合作，将它们的营销资源和努力结合起来，以实现互利。这种方法不仅有助于降低成本，还能增加营销活动的覆盖面和有效性。通过整合资源，公司可以在市场上产生更大的影响，同时分担与传统营销方法相关的财务负担。联合营销的概念对于中小型企业（SME）尤其有益，因为这些企业可能缺乏进行大规模营销活动所需的可观预算。当这些企业聚集在一起时，它们可以利用彼此的优势、专业知识和网络，创造出更强大的营销存在。例如，一组当地餐馆可能会在一个食品节上联合开展广告活动，使它们能够接触到比单独行动时更广泛的受众。此外，联合营销还促进了创新，因为企业可以分享想法和策略，从而导致可能在孤立状态下无法实现的创造性营销解决方案。这种合作精神可能会导致独特的促销活动和事件，吸引顾客并在社区内产生热议。此外，通过共同努力，公司可以收集宝贵的客户数据和见解，使它们能够优化产品和提高客户满意度。联合营销的另一个优点是能够与供应商和服务提供商进行更好的谈判。当多家企业联手时，它们通常拥有更多的谈判权，从而能够在广告费、促销材料和其他营销服务上获得折扣。这种集体谈判能力可以显著降低整体营销费用，使参与企业的财务状况更加稳健。然而，成功的联合营销需要参与企业之间的仔细规划和协调。明确的沟通和既定目标对于确保所有各方保持一致并朝着共同目标努力至关重要。还必须定义每家公司在合作中的角色，包括资金、执行和成功测量的责任。如果没有适当的组织，联合营销的好处可能会迅速减小，导致合作伙伴之间的混乱和潜在冲突。总之，联合营销为企业提供了一个极好的机会，以最大限度地发挥其营销效果，同时降低成本。通过与他人合作，公司可以增强其可见性、共享宝贵资源，并在营销策略中促进创新。随着商业环境的不断演变，接受像联合营销这样的合作方式可能对长期成功和可持续性至关重要。因此，企业应考虑探索这一策略，以保持竞争力并有效接触目标受众。