demonstration effect

简明释义

广告效应

英英释义

例句

1.The launch of the new electric car created a significant demonstration effect 示范效应 in the automotive industry, encouraging other manufacturers to invest in similar technologies.

新电动车的推出在汽车行业产生了显著的示范效应，促使其他制造商投资类似技术。

2.The charity's innovative approach to community service had a demonstration effect 示范效应 on other organizations, encouraging them to adopt similar methods.

该慈善机构对社区服务的创新方法对其他组织产生了示范效应，鼓励它们采用类似的方法。

3.When one school implemented a successful reading program, it had a demonstration effect 示范效应 on neighboring schools, prompting them to adopt similar initiatives.

当一所学校实施成功的阅读项目时，对邻近学校产生了示范效应，促使它们采取类似的举措。

4.The government's investment in renewable energy projects had a demonstration effect 示范效应 that inspired private companies to follow suit.

政府对可再生能源项目的投资产生了示范效应，激励私营公司效仿。

5.The successful marketing campaign by one brand created a demonstration effect 示范效应 that led competitors to rethink their strategies.

某品牌成功的营销活动产生了示范效应，导致竞争对手重新考虑他们的策略。

作文

The concept of the demonstration effect refers to the phenomenon where individuals or groups are influenced by the behaviors or actions of others, often leading them to adopt similar behaviors. This effect can be observed in various contexts, including consumer behavior, social movements, and cultural trends. Understanding the demonstration effect is crucial for marketers, policymakers, and social scientists, as it helps explain how ideas and behaviors spread within a society.In the realm of consumer behavior, the demonstration effect plays a significant role in shaping purchasing decisions. For instance, when a new product is launched and receives positive attention from early adopters, other consumers may be encouraged to try it as well. This is particularly evident in the technology sector, where the launch of a new smartphone model can lead to a surge in sales, not only for that specific model but also for similar products from competing brands. The demonstration effect in this context highlights the importance of social proof; people tend to follow the actions of others, especially when they perceive those individuals as trendsetters or experts.Moreover, the demonstration effect can be seen in social movements and activism. When individuals observe others participating in protests or advocating for a cause, they may feel inspired to join in. This was evident during the global climate strikes, where young activists like Greta Thunberg inspired millions around the world to take action against climate change. The visibility of these movements creates a ripple effect, encouraging others to participate and amplifying the message. The demonstration effect here serves as a powerful tool for mobilization, illustrating how collective action can lead to significant societal changes.Culturally, the demonstration effect can influence trends in fashion, music, and lifestyle choices. For example, when celebrities endorse a particular style or brand, their fans and followers often emulate their choices. This can lead to widespread adoption of certain trends, creating a cycle where popular culture continually influences individual preferences. The demonstration effect thus underscores the interconnectedness of society, where individual choices are often shaped by the actions of others.However, it is essential to recognize that the demonstration effect is not always positive. It can lead to negative behaviors as well, such as the spread of harmful practices or misinformation. For instance, if individuals see others engaging in risky behaviors, such as substance abuse or reckless driving, they may be more likely to imitate those actions. This aspect of the demonstration effect highlights the importance of responsible behavior and the need for positive role models in society.In conclusion, the demonstration effect is a multifaceted phenomenon that significantly impacts various aspects of human behavior. From consumer choices to social movements and cultural trends, understanding this effect can provide valuable insights into how behaviors are adopted and spread. As we navigate an increasingly interconnected world, recognizing the power of the demonstration effect can help us promote positive behaviors and mitigate negative influences, ultimately fostering a more informed and responsible society.

“示范效应”这一概念是指个体或群体受到他人行为或行动的影响，从而导致他们采纳类似行为的现象。这种效应可以在各种背景下观察到，包括消费行为、社会运动和文化趋势。理解“示范效应”对于市场营销人员、政策制定者和社会科学家至关重要，因为它有助于解释思想和行为如何在社会中传播。在消费行为领域，“示范效应”在塑造购买决策方面发挥着重要作用。例如，当一款新产品发布并受到早期采用者的积极关注时，其他消费者可能会受到鼓励而尝试它。这在科技行业尤为明显，新智能手机型号的发布可能会导致销售激增，不仅仅是针对该特定型号，还包括来自竞争品牌的类似产品。“示范效应”在这种情况下强调了社会认同的重要性；人们倾向于跟随他人的行为，尤其是当他们认为这些个体是潮流引领者或专家时。此外，“示范效应”还可以在社会运动和激进主义中观察到。当个体看到其他人参与抗议或倡导某一事业时，他们可能会感到受到启发而加入进来。这在全球气候罢工期间表现得尤为明显，年轻活动家如格蕾塔·图恩伯格激励了全世界数百万人采取行动应对气候变化。这些运动的可见性创造了涟漪效应，鼓励他人参与并放大信息。在这里，“示范效应”作为动员的强大工具，说明了集体行动如何导致重大的社会变革。在文化上，“示范效应”可以影响时尚、音乐和生活方式选择。例如，当名人代言某一特定风格或品牌时，他们的粉丝和追随者往往会模仿他们的选择。这可能导致某些趋势的广泛采用，形成一种循环，流行文化不断影响个体偏好。因此，“示范效应”强调了社会的相互联系，个体选择常常受他人行为的影响。然而，必须认识到，“示范效应”并不总是积极的。它也可能导致负面行为的传播，例如有害做法或错误信息的扩散。例如，如果个体看到他人参与冒险行为，如药物滥用或鲁莽驾驶，他们可能更有可能模仿这些行为。“示范效应”的这一方面强调了负责任行为的重要性以及社会中积极榜样的必要性。总之，“示范效应”是一个多方面的现象，对人类行为的各个方面产生了重大影响。从消费选择到社会运动再到文化趋势，理解这一效应可以为我们提供有关行为如何被采纳和传播的宝贵见解。随着我们在一个日益相互联系的世界中导航，认识到“示范效应”的力量可以帮助我们促进积极行为并减轻负面影响，最终培养一个更加知情和负责任的社会。