advertising appropriation

简明释义

广告拨款

英英释义

例句

1.During the budget meeting, the CFO emphasized the importance of tracking advertising appropriation 广告拨款 to ensure effective spending.

在预算会议上，首席财务官强调了跟踪广告拨款 广告拨款以确保有效支出的重要性。

2.To compete effectively, they decided to allocate more funds towards advertising appropriation 广告拨款 this quarter.

为了有效竞争，他们决定在本季度分配更多资金用于广告拨款 广告拨款。

3.The company's annual report highlighted the increase in advertising appropriation 广告拨款 to boost brand visibility.

公司的年度报告强调了增加广告拨款 广告拨款以提升品牌知名度。

4.They found that their competitors had a higher advertising appropriation 广告拨款, which allowed them to capture more market share.

他们发现竞争对手的广告拨款 广告拨款更高，这使他们能够占据更多市场份额。

5.The marketing team proposed a new strategy that involved increasing the advertising appropriation 广告拨款 for social media campaigns.

市场营销团队提出了一项新策略，涉及增加社交媒体活动的广告拨款 广告拨款。

作文

In the competitive world of business, companies must allocate their resources wisely to ensure growth and sustainability. One crucial aspect of this allocation is the concept of advertising appropriation, which refers to the budget set aside for advertising activities. This budget can significantly influence a company's market presence and brand recognition. Understanding how to effectively manage advertising appropriation is essential for any business aiming to succeed in today's marketplace.Advertising plays a vital role in reaching potential customers and communicating the value of products or services. Companies need to determine how much of their overall budget should be dedicated to advertising efforts. This decision often depends on various factors, including the company's size, industry, target audience, and marketing goals. For instance, a startup may allocate a larger percentage of its budget to advertising to establish itself in a crowded market, while a well-established company might spend less proportionally as it already has brand recognition.Moreover, the effectiveness of advertising appropriation can be evaluated through different metrics, such as return on investment (ROI) and customer acquisition cost (CAC). By analyzing these metrics, businesses can assess whether their advertising spending is yielding positive results or if adjustments are necessary. For example, if a company finds that its advertising efforts are not generating sufficient sales, it may reconsider its advertising appropriation strategy, potentially reallocating funds to more effective channels or campaigns.Another important aspect of advertising appropriation is the choice of advertising mediums. Businesses today have a plethora of options, from traditional media like television and print to digital platforms such as social media and search engines. Each medium has its own cost structure and audience reach, making it vital for companies to analyze where their advertising dollars will have the most impact. A well-thought-out advertising appropriation strategy can help ensure that funds are directed towards the most effective channels, maximizing exposure and engagement with potential customers.Furthermore, external factors such as economic conditions and consumer behavior can also influence advertising appropriation. During economic downturns, companies may reduce their advertising budgets, fearing that consumers will be less willing to spend. However, research has shown that maintaining or even increasing advertising spending during tough times can lead to greater market share once the economy recovers. Thus, businesses must remain agile and adaptable in their approach to advertising appropriation, continuously monitoring market trends and adjusting their strategies accordingly.In conclusion, advertising appropriation is a critical component of a company’s marketing strategy. It involves careful planning and consideration of various factors to ensure that advertising budgets are utilized effectively. By understanding the significance of advertising appropriation and its impact on business success, companies can make informed decisions that contribute to their long-term growth and sustainability. Ultimately, a well-managed advertising budget can lead to increased brand awareness, customer loyalty, and, ultimately, higher sales and profits.

在竞争激烈的商业世界中，公司必须明智地分配资源以确保增长和可持续性。其中一个关键方面是广告拨款的概念，指的是为广告活动预留的预算。这个预算可以显著影响公司的市场存在和品牌认知度。理解如何有效管理广告拨款对任何希望在当今市场上取得成功的企业都是至关重要的。广告在接触潜在客户和传达产品或服务价值方面起着至关重要的作用。公司需要确定其整体预算中应该分配多少用于广告工作。这个决定通常取决于各种因素，包括公司的规模、行业、目标受众和营销目标。例如，一家初创公司可能会将更大比例的预算分配给广告，以便在拥挤的市场中建立自己的地位，而一家成熟的公司可能会相对减少支出，因为它已经拥有品牌认知度。此外，广告拨款的有效性可以通过不同的指标进行评估，例如投资回报率（ROI）和客户获取成本（CAC）。通过分析这些指标，企业可以评估其广告支出是否产生了积极的结果，或者是否需要进行调整。例如，如果一家公司发现其广告工作没有产生足够的销售，它可能会重新考虑其广告拨款策略，可能将资金重新分配到更有效的渠道或活动中。广告拨款的另一个重要方面是广告媒介的选择。如今，企业有许多选择，从传统媒体如电视和印刷到数字平台如社交媒体和搜索引擎。每种媒介都有其自身的成本结构和受众覆盖面，因此公司必须分析其广告费用在哪些地方能产生最大的影响。一个经过深思熟虑的广告拨款策略可以帮助确保资金被引导到最有效的渠道，从而最大化潜在客户的曝光率和参与度。此外，经济状况和消费者行为等外部因素也会影响广告拨款。在经济低迷时期，公司可能会减少广告预算，担心消费者的消费意愿会降低。然而，研究表明，在困难时期保持甚至增加广告支出可以在经济复苏后获得更大的市场份额。因此，企业必须在广告拨款的方式上保持灵活和适应性，持续监测市场趋势并相应调整策略。总之，广告拨款是公司营销策略的关键组成部分。它涉及仔细的规划和考虑各种因素，以确保广告预算得到有效利用。通过理解广告拨款的重要性及其对商业成功的影响，公司可以做出明智的决策，为其长期增长和可持续性做出贡献。最终，管理良好的广告预算可以带来更高的品牌知名度、客户忠诚度，以及最终更高的销售和利润。